Emotion Analytics Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The emotion analytics market size has grown rapidly in recent years. It will grow from $4.15 billion in 2024 to $4.81 billion in 2025 at a compound annual growth rate (CAGR) of 15.8%. The growth in the historic period can be attributed to increased adoption of ai technology, rising demand for personalization, increasing demand for better customer experience, rising requirement for socially intelligent artificial objects, increased use in healthcare:.

The emotion analytics market size is expected to see rapid growth in the next few years. It will grow to $8.65 billion in 2029 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to increased integration with iot devices, expansion in human-robot interaction, wider adoption in human resources, growth in edge computing. Major trends in the forecast period include emotionally intelligent chatbots and virtual assistants, emotional ai in remote work and collaboration tools, cross-industry collaboration for standardization, emotionally aware marketing campaigns.

The increasing adoption of IoT is expected to drive growth in the emotion analytics market. IoT, or the Internet of Things, involves a network of interconnected physical devices - such as appliances, vehicles, and other objects - that are embedded with sensors, software, and connectivity features. This technology enables smarter connectivity, boosts efficiency, and provides real-time insights across industries like healthcare, manufacturing, and transportation. By integrating emotion analytics with IoT devices, businesses can create more personalized, adaptive, and intuitive user experiences, which enhances the functionality and appeal of IoT applications. For instance, in January 2022, the GSM Association, a UK-based industry organization, forecasted a significant increase in global IoT connections, from 15.1 billion in 2021 to an anticipated 23.3 billion by 2025. Consequently, the rising adoption of IoT is accelerating the growth of the emotion analytics market, as companies leverage emotional insights to deliver more tailored services.

Key players in the emotion analytics market are actively engaged in the development of innovative technologies, leveraging emotion AI attention metric technologies to enhance customer service with advanced features. Emotion AI, also known as affective AI or affective computing, constitutes a subset of artificial intelligence that analyzes, reacts to, and simulates human emotions. As an illustration, in September 2023, Affectiva, a US-based software company, introduced its cloud-based Emotion AI offering, featuring a novel attention metric. Utilizing Smart Eye's advanced automotive safety-grade eye tracking technology, this metric represents a significant advancement in evaluating viewer attention for marketers, advertisers, entertainment companies, and their market researchers. The comprehensive assessment, analyzing head position and gaze, delivers unparalleled precision and insights.

In February 2023, Uniphore, a US-based conversational automation technology company, completed the acquisition of Hexagone for an undisclosed amount. Through this strategic acquisition, Uniphore's market-leading X Platform receives substantial enhancements in behavioral science, ensuring that client conversations and inquiries are handled with a high degree of empathy and accuracy. Hexagone, a France-based company, specializes in combining voice, visual, and text-based data to provide AI-derived insights.

Major companies operating in the emotion analytics market report are Apple Inc., Google LLC, Microsoft Corporation, Deloitte Touche Tohmatsu Ltd., IBM Corporation, Hexagon AB, Tobii AB, NVISO, Gorilla Technology Group, Cogito Corporation, Kairos AR Inc., Noldus Information Technology, Humanyze, Sensum Co., Clarifai Inc., Emotiv Inc., Lexalytics Inc., Affectiva Inc., Beyond Verbal, NuraLogix Corp., iMotions A/S, Empath Inc., Audeering GmbH, Nemesysco Ltd., Adoreboard, Emotion Research Lab, Neuromore, Sentiance NV.

North America was the largest region in the emotion analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the emotion analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the emotion analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The emotion analytics market includes revenues earned by entities by facial expression analysis, voice analysis, biometric sensors, and sentiment analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The emotion analytics market consists of sales of GSR (galvanic skin response) sensors, ECG (electrocardiogram) sensors, and EMG (electromyography) sensors. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Emotion analytics pertains to software utilizing technology, typically powered by artificial intelligence (AI) and machine learning (ML) algorithms, to identify, interpret, and comprehend human emotions. This interdisciplinary field integrates techniques from computer science, psychology, and data analytics to analyze human emotions based on facial expressions, voice tone, physiological signals, and other behavioral cues.

The principal types of emotion analytics encompass text analytics, facial analytics, speech analytics, and video analytics. Text analytics involves the process of analyzing and extracting insights from unstructured text data, including customer feedback, social media posts, and online reviews. Deployment modes include on-premise and cloud, catering to various enterprise sizes such as large enterprises and SMEs. Applications span customer experience management, sales and marketing management, competitive intelligence, public safety, law enforcement, and workforce management, serving diverse end-users including retail, IT and telecom, BFSI, government, defense and security, among others.

The emotion analytics market research report is one of a series of new reports that provides emotion analytics market statistics, including the emotion analytics industry global market size, regional shares, competitors with an emotion analytics market share, detailed emotion analytics market segments, market trends and opportunities, and any further data you may need to thrive in the emotion analytics industry. This emotion analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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