Content Intelligence Global Market Report 2024

The content intelligence market size has grown exponentially in recent years. It will grow from $1.46 billion in 2023 to $1.91 billion in 2024 at a compound annual growth rate (CAGR) of 30.8%. The growth observed during the historical period can be attributed to several factors, including the increasing penetration of mobile devices, rising consumer expectations, integration with social media platforms, the boom in e-commerce activities, and the implementation of security and trust measures.

The content intelligence market size is expected to see exponential growth in the next few years. It will grow to $5.51 billion in 2028 at a compound annual growth rate (CAGR) of 30.3%. The projected growth in the upcoming period can be attributed to advancements in artificial intelligence (AI), the increasing prevalence of voice assistants, omnichannel integration, global expansion efforts, and the integration of augmented reality (AR). Key trends expected in the forecast period include the adoption of personalization technologies, ongoing technological advancements, the integration of multichannel strategies, advancements in personalization and context awareness, as well as the utilization of chatbots and virtual assistants.

The anticipated growth of the content intelligence market in the future is driven by the increasing digital economy. The digital economy is characterized by its reliance on digital technologies, information, and data to drive economic activities. Content intelligence plays a crucial role in this digital landscape, empowering businesses to devise more targeted, efficient, and user-centric content strategies through data-driven insights that enhance decision-making and performance. For example, data from The Bureau of Economic Analysis, a US-based government agency, shows that the gross output for digital services saw a 9.8% increase in 2021 compared to 2020, highlighting the significant impact of the digital economy on driving the content intelligence market forward.

Key players in the content intelligence market are actively developing innovative technologies, such as the Content Cube, to enhance digital content performance. The Content Cube equips marketers with tools to identify, track, and improve all aspects of their digital content, enabling them to monitor key metrics, refine strategies, and recognize the value of solutions such as Acrolinx within their organizations. For instance, in March 2022, Acrolinx, a Germany-based content intelligence company, launched the Content Cube to enhance digital content performance. This feature aids enterprises in assessing the effectiveness of their digital content strategies and refining their content to improve conversion rates. The introduction of the Content Cube aligns with Acrolinx's ongoing commitment to advancing content intelligence and elevating the quality, relevance, and performance of enterprise content.

In February 2023, M-Files, a US-based information management company, acquired Ment to bolster its document automation capabilities. This strategic acquisition is poised to accelerate the development of robust document automation tools, allowing both new and existing customers to swiftly automate documents, thereby enhancing productivity and efficiency. Ment, based in Finland, specializes in providing content intelligence solutions for implementing document automation tools.

Major companies operating in the content intelligence market report are International Business Machines Corporation, Salesforce Inc., Adobe Inc., OpenText Corporation, Criteo, HubSpot Inc., Qualtrics, ZoomInfo Technologies Inc., Meltwater, Comscore Inc., Semrush Holdings Inc., Demandbase Inc., Sprout Social Inc., Khoros LLC, Brandwatch, ABBYY, Emplifi Inc., Drift.com Inc., M-Files Corporation, Automattic Inc., Lucidworks, FirstUp Inc., Contentful, Acrolinx GmbH, Knotch, Scoop.it, Infermedica, ClearPoint Strategy, Curata Inc., Exceed.ai, Ceralytics.

North America was the largest region in the content intelligence market in 2023. The regions covered in the content intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the content intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The content intelligence market consists of revenues earned by entities by providing services such as analyzing individual pieces of content, generating content strategy insights, real-time data collection, and integration with other tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The content intelligence market also consists of sales of cloud servers, high-performance computing (HPC) clusters, sensors, and IoT devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Content intelligence involves leveraging technology and tools to analyze and extract meaningful insights from diverse digital content formats. Its objective is to enhance decision-making, improve user experiences, and optimize content creation and delivery processes.

The primary component types within content intelligence are solutions and services. Content intelligence solutions utilize artificial intelligence and data analytics to enhance content creation, management, and personalization, thereby improving engagement, relevance, and value for the audience. These solutions can be deployed via cloud-based, on-premise, or hybrid models. They cater to various organization sizes including small and medium-sized enterprises, as well as large enterprises, and are utilized across multiple end-user verticals such as media and entertainment, government and public sector, banking, financial services and insurance, information technology and telecom, manufacturing, healthcare and life sciences, retail, among others.

The content intelligence market research report is one of a series of new reports that provides content intelligence market statistics, including content intelligence industry global market size, regional shares, competitors with a content intelligence market share, detailed content intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the content intelligence industry. This content intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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