Adaptive Learning Global Market Report 2024

The adaptive learning market size has grown rapidly in recent years. It will grow from $2.55 billion in 2023 to $2.87 billion in 2024 at a compound annual growth rate (CAGR) of 12.5%. Historical growth can be attributed to the increasing demand for personalized education, rising trends in online learning, integration of data analytics and AI, globalization of education, and increasing awareness and acceptance of these innovations.

The adaptive learning market size is expected to see exponential growth in the next few years. It will grow to $7.54 billion in 2028 at a compound annual growth rate (CAGR) of 27.3%. Forecasted growth can be attributed to an increasing emphasis on lifelong learning, integration with virtual and augmented reality technologies, rising demand for corporate training solutions, expansion of the e-learning market, and a focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, ongoing innovation in technology, strategic partnerships and collaborations, personalized learning paths, and the development of mobile learning solutions.

Government initiatives aimed at adaptive learning solutions are anticipated to drive the growth of the adaptive learning market in the future. These initiatives encompass specific actions, programs, or policies undertaken by governmental bodies to address societal issues, achieve particular goals, or bring about positive changes. Adaptive learning platforms and tools can be implemented with the support of such initiatives, especially those focused on modernizing digital infrastructure in educational institutions such as schools. For example, in 2021, the European Commission initiated the Digital Education Action Plan (2021-2027), aiming to facilitate accessible, inclusive, and high-quality digital education across Europe. This plan assists Member States in modernizing their educational systems and aims to establish a European Education Area by 2025. Hence, government initiatives geared towards adaptive learning solutions are key drivers of the personalized learning market's growth.

Leading companies in the adaptive learning market are innovating technologies such as adaptive learning AI systems to cater to evolving customer needs. AI systems are computer-based platforms designed to perform tasks typically requiring human intelligence. For instance, in January 2024, Squirrel AI, a Chinese technology company specializing in online education, introduced its First Adaptive Learning AI System. This system utilizes artificial intelligence and adaptive learning technologies to deliver personalized and effective learning experiences for students. Squirrel AI plans to offer this system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.

In August 2023, Discovery Education, a global education technology company based in the US, acquired DreamBox Learning, a provider of adaptive learning technology, for an undisclosed amount. This acquisition enables Discovery Education to enhance teacher and student access to personalized, adaptive learning experiences in math and English language arts. It also broadens Discovery Education's impact on student success by offering personalized learning experiences across various disciplines.

Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.

North America was the largest region in the adaptive learning market in 2023. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptive learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adaptive learning market includes revenues earned by entities by adaptive learning platforms, intelligent tutoring systems, learning management systems (LMS) with adaptive features, content authoring tools, data analytics and machine learning tools, personalized learning apps and software, educational games and simulations, and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The adaptive learning market consists of sales of field-programmable gate arrays (FPGAs), neuromorphic processors, and graphics processing units (GPUs). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Adaptive learning is an educational strategy leveraging technology and data to tailor learning experiences for each student. It utilizes algorithms and artificial intelligence to assess individual strengths and weaknesses, preferences, and learning speed.

The primary components of the adaptive learning market are platforms and services. Platforms typically denote digital systems or frameworks facilitating users to access and engage with educational resources, tools, and content. Deployment modes encompass on-premise and cloud options. The applications span across ed-tech companies and educational institutions, serving various end-users including academics and enterprises.

The adaptive learning market research report is one of a series of new reports that provides adaptive learning market statistics, including the adaptive learning industry global market size, regional shares, competitors with an adaptive learning market share, detailed adaptive learning market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning industry. This adaptive learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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