Adaptive Learning Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The adaptive learning software market size has grown rapidly in recent years. It will grow from $4.01 billion in 2024 to $4.79 billion in 2025 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to increasing demand for personalized learning solutions, rise of e-learning and online education, growth of the edtech industry, expansion of mobile learning, and shift in pedagogical approaches towards competency-based learning.

The adaptive learning software market size is expected to see rapid growth in the next few years. It will grow to $9.67 billion in 2029 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to expansion of online education, emphasis on lifelong learning, growing adoption of mobile devices, increased focus on inclusive education, and demand for customizable solutions. Major trends in the forecast period include integration with AI, gamification in learning, social learning integration, mobile optimization, and online education.

The growing awareness of learning disabilities is expected to propel the growth of the adaptive learning software market. Learning disabilities are neurological conditions that affect an individual's ability to acquire, process, or retain knowledge, leading to challenges in reading, writing, mathematics, and other academic areas. Adaptive learning software plays a crucial role in addressing these challenges by personalizing educational content and pacing to suit the unique needs of each learner, especially those with learning disabilities. For instance, in May 2024, the National Center for Education Statistics, a US-based government agency, reported that during the 2022-23 school year, 7.5 million students aged 3-21 received special education services under the Individuals with Disabilities Education Act (IDEA), which accounts for 15% of all public school students. As awareness of learning disabilities increases, the demand for adaptive learning software is expected to grow, improving educational access and outcomes for students with special learning needs.

Leading players in the adaptive learning software market are innovating by integrating intelligent AI-enhanced teaching and learning solutions, such as AI-driven tutoring software. These technologies utilize sophisticated algorithms and machine learning to deliver personalized, adaptive educational experiences that cater to individual student needs and learning preferences. For example, in August 2022, HMH, an education technology firm based in the US, introduced Amira Learning + Saxon Phonics and Spelling, a comprehensive teaching and learning system designed to support foundational literacy in K-2 classrooms. This system merges Amira Learning, an AI-driven reading tutor that employs advanced speech recognition and AI algorithms for one-on-one tutoring, oral fluency assessments, and dyslexia screenings, with Saxon Phonics and Spelling components.

In January 2022, Learning Pool, Inc., a UK-based learning technology company, acquired True Office Learning for an undisclosed amount. This strategic acquisition allows Learning Pool to enhance its compliance training offerings by incorporating True Office Learning’s data-driven approach. Additionally, it expands Learning Pool’s presence in the North American market, integrating advanced analytics into its learning platform to improve learning outcomes. True Office Learning is a US-based company that specializes in creating e-learning solutions designed to help businesses with employee training, particularly in compliance and workplace behavior.

Major companies operating in the adaptive learning software market are HCL Technologies Limited, Pearson PLC, SAS Institute, McGraw Hill, Houghton Mifflin Harcourt (HMH), Macmillan Publishers, Imagine Learning, Curriculum Associates LLC, D2L Corporation, Docebo, intellAdapt, DREAMBOX LEARNING, Fuel Education LLC, Paradiso, Knewton Inc., Cerego, Realizeit, Intetics Inc., Fishtree, Smart Sparrow Pty Ltd., aNewSpring, Kidaptive, EdSurge Inc., Scootpad, Domoscio.

North America was the largest region in the adaptive learning software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adaptive learning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptive learning software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adaptive learning software market consists of revenues earned by entities providing services such as real-time assessment and feedback, data analytics for performance tracking, and content customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The adaptive learning software market also includes sales of adaptive assessment tools, AI-driven tutoring systems, and adaptive courseware. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Adaptive learning software is an educational technology designed to customize the learning experience for individual users based on their unique needs, abilities, and learning patterns. These platforms employ algorithms and data analytics to assess learner progress, adapt content delivery dynamically, and provide targeted interventions aimed at improving learning outcomes.

The key elements of adaptive learning software include solutions, platforms, and services. Solutions or platforms represent the foundational software framework or system architecture that hosts and executes adaptive learning programs. Deployment models for these systems can be either cloud-based or on-premises and often incorporate features such as gamification, big data, and virtual learning environments. These technologies find application in various areas, including student collaboration, analytics and insights, e-learning content management, and integration with learning management systems (LMS). The primary end users of adaptive learning software span across K-12 education, higher education, and corporate training sectors.

The adaptive learning software market research report is one of a series of new reports that provides adaptive learning software market statistics, including adaptive learning software industry global market size, regional shares, competitors with a adaptive learning software market share, detailed adaptive learning software market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning software industry. This adaptive learning software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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