Adaptive Learning Market Report 2026

The adaptive learning market size has grown rapidly in recent years. It will grow from $4.39 billion in 2025 to $5.26 billion in 2026 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to expansion of digital education platforms, increasing demand for personalized education, growth in online learning adoption, rising use of learning management systems, availability of cloud-based education tools.

The adaptive learning market size is expected to see exponential growth in the next few years. It will grow to $10.92 billion in 2030 at a compound annual growth rate (CAGR) of 20%. The growth in the forecast period can be attributed to increasing investments in AI-powered education technologies, rising demand for workforce reskilling solutions, expansion of adaptive learning in corporate training, growing integration of analytics-driven education models, increasing focus on outcome-based learning. Major trends in the forecast period include increasing adoption of personalized learning platforms, rising use of ai-driven learning analytics, growing demand for cloud-based adaptive learning systems, expansion of skill-based learning models, enhanced focus on learner engagement optimization.

Government initiatives aimed at promoting adaptive learning solutions are expected to drive the growth of the adaptive learning market moving forward. These initiatives refer to specific programs, policies, or actions implemented by governmental bodies to address key issues, achieve defined objectives, or foster positive societal changes. With the backing of such government efforts, adaptive learning platforms and tools can be integrated into the modernization of digital infrastructure within schools and other educational institutions. For example, in September 2024, the UK government announced a $5.19 million (£4 million) investment to incorporate AI into education. This initiative seeks to reduce teachers' administrative workload by utilizing AI for tasks such as lesson planning and grading. It is part of a broader AI strategy in public services, with $41.54 million (£32 million) allocated to 98 AI projects aimed at stimulating economic growth and enhancing public service efficiency. Thus, government initiatives for adaptive learning solutions are fueling the expansion of the personalized learning market.

Leading companies in the adaptive learning market are innovating technologies such as adaptive learning AI systems to cater to evolving customer needs. AI systems are computer-based platforms designed to perform tasks typically requiring human intelligence. For instance, in January 2024, Squirrel AI, a Chinese technology company specializing in online education, introduced its First Adaptive Learning AI System. This system utilizes artificial intelligence and adaptive learning technologies to deliver personalized and effective learning experiences for students. Squirrel AI plans to offer this system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.

In August 2023, Discovery Education, a global education technology company based in the US, acquired DreamBox Learning, a provider of adaptive learning technology, for an undisclosed amount. This acquisition enables Discovery Education to enhance teacher and student access to personalized, adaptive learning experiences in math and English language arts. It also broadens Discovery Education's impact on student success by offering personalized learning experiences across various disciplines.

Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.

North America was the largest region in the adaptive learning market in 2025. The regions covered in the adaptive learning market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adaptive learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adaptive learning market includes revenues earned by entities by adaptive learning platforms, intelligent tutoring systems, learning management systems (LMS) with adaptive features, content authoring tools, data analytics and machine learning tools, personalized learning apps and software, educational games and simulations, and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The adaptive learning market consists of sales of field-programmable gate arrays (FPGAs), neuromorphic processors, and graphics processing units (GPUs). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.