Vitamin Tonics Global Market Report 2024

The vitamin tonics market size has grown strongly in recent years. It will grow from $8.29 billion in 2023 to $8.81 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth observed in the historical period can be attributed to various factors, including increased consumer awareness and education, lifestyle changes, the effectiveness of distribution channels, the regulatory environment, and demographic trends.

The vitamin tonics market size is expected to see strong growth in the next few years. It will grow to $10.93 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to factors such as global health trends, the continued growth of e-commerce, a focus on customization and personalization, increasing emphasis on environmental sustainability, and the popularity of health and wellness apps. Significant trends expected in the forecast period include a heightened emphasis on immune health boosters, a shift in consumer preferences towards sustainable packaging, the integration of technology in product marketing and distribution, a rising demand for vegan and plant-based vitamin tonics, and the impact of influencer and celebrity endorsements on consumer choices.

The growth of the vitamin tonics market is expected to be fueled by an increasing prevalence of chronic diseases. Chronic diseases, lasting for an extended period and requiring ongoing medical attention, lead to limitations in daily activities. Vitamin tonics play a crucial role in preventing and treating deficiency conditions associated with chronic diseases such as rickets, osteomalacia, angular stomatitis, and anemia. A study published in the Journal of Hematology and Oncology projects a 99.5% increase in the number of people aged 50 and older with at least one chronic disease in the United States, from 71.522 million in 2020 to 142.66 million by 2050. Hence, the rising incidence of chronic diseases is a key driver for the growth of the vitamin tonics market.

The growth trajectory of the vitamin tonics market is expected to be influenced by increasing urbanization. Urbanization involves the expansion of cities and a growing percentage of the population choosing to reside in urban areas. The fast-paced urban lifestyle often results in dietary imbalances and limited access to fresh, nutrient-rich foods. As a response, individuals in urban areas turn to vitamin tonics to address potential deficiencies and support overall health. According to the World Economic Forum, more than 4.3 billion people, or 55% of the world’s population, lived in urban settings in April 2022, with projections indicating an increase to 80% by 2050. Therefore, the ongoing trend of urbanization is driving the vitamin tonics market.

The growth of the vitamin tonics market is restrained by the lack of vitamin supplement usage during the forecast period. When a significant portion of the population does not regularly use vitamin supplements, it limits the potential market size for vitamin tonics. The growth potential of the market is directly linked to the number of potential consumers. For instance, a report from BioMed Central Ltd. in October 2021 indicates that vitamin D deficiency affects approximately 1 billion individuals globally, while vitamin D insufficiency is prevalent in about 50% of the world's population. Therefore, the limited usage of vitamin supplements acts as a hindrance to the growth of the vitamin tonics market.

Leading companies in the vitamin tonics market are actively involved in the development of innovative products to drive market revenues. One such innovation is the introduction of calcifediol products, belonging to a group of medications known as vitamin D analogs. For example, in March 2021, Royal DSM launched Ampli-D in Asia-Pacific, an advanced and potent form of vitamin D clinically proven to increase vitamin D levels three times faster than other forms. This innovative product is designed for the rapid enhancement of vitamin D levels in the body, yielding results in just a few days or weeks rather than months. The launch highlights DSM's commitment to innovation and collaboration in the market.

In March 2021, PanTheryx, a US-based company specializing in colostrum-based nutrition and biotechnology, acquired TruBiotics, a daily probiotic supplement brand, from Bayer HealthCare LLC. The acquisition aimed to drive growth in the probiotics and microbiome sectors by innovating and investing in this reputable brand. Bayer HealthCare LLC, a subsidiary of Bayer AG, is a Germany-based pharmaceutical and biotechnology company offering vitamin tonics.

Major companies operating in the vitamin tonics market report are BASF SE, The Procter & Gamble Company, Merck & Co. Inc., Bayer AG, Abbott Laboratories, Royal DSM, Amway Corporation, Scotch Industrial Thailand Co. Ltd., Lloyds Pharmacy, LloydsPharmacy, GNC Holdings Inc., Rexall Pharmacy Group Ltd., Jamieson Laboratories Ltd., Sapiens Pharmaceuticals Ltd., Blackmores Ltd., Raptakos Brett Co. Ltd., Himalaya Drug Company, Thone Heathtech, Nature's Way Products LLC, Albert David Limited, Albert David, Vitabiotics Ltd., Cerebos Ltd., Biotics Research Corporation, Douglas Laboratories, New GPC Inc., Tonic Vitamins, Vitane Pharmaceuticals Inc., Fitzroy International, Xinfa Pharmaceutical Co. Ltd.

North America was the largest region in the vitamin tonics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vitamin tonics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vitamin tonics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamin tonics are formulations available in liquid or powder form, combining essential vitamins and minerals to supplement individuals' daily nutritional requirements. They provide a convenient means of ensuring the intake of necessary vitamins and minerals.

The primary forms of vitamin tonics include syrups, capsules, tablets, and multivitamin injections. Syrups involve the production of a concentrated mixture of sugar or alternative sweeteners in water or other liquid bases. These products are distributed through diverse channels, including retail pharmacies, hospital pharmacies, and online pharmacies, catering to adult, child, and elderly end-users.

The vitamin tonics market research report is one of a series of new reports that provides vitamin tonics market statistics, including vitamin tonics industry global market size, regional shares, competitors with a vitamin tonics market share, detailed vitamin tonics market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin tonics industry. This vitamin tonics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamin tonics market consists of sales of tonics containing vitamins including vitamins A, vitamins B, vitamins C, and vitamins D. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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