This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The teeth whitening market size has grown strongly in recent years. It will grow from $7.31 billion in 2024 to $7.72 billion in 2025 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growing beauty and aesthetic consciousness, influence of social media and celebrity endorsements, expansion of dental tourism, availability of over-the-counter whitening products, consumer awareness and education.
The teeth whitening market size is expected to see steady growth in the next few years. It will grow to $9.17 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to continued emphasis on aesthetic dentistry, personalized and customized whitening services, growing aging population, social and cultural influences on beauty standards, integration with overall wellness trends. Major trends in the forecast period include emergence of advanced whitening technologies, growing popularity of at-home whitening kits, natural and organic teeth whitening products, innovative whitening formulations.
The anticipated surge in demand for dental treatments is set to drive the growth of the teeth whitening market. Dental treatments, involving medical procedures by dental professionals, aim to address various oral health issues. Dentists provide teeth whitening treatments to enhance the color and visual appeal of teeth, contributing to patients' aesthetic satisfaction. For instance, a report from the National Health Service in August 2023 indicated a notable increase in dental disorder treatments, reaching 32.5 million instances - an uptick of 23.2% from the 26.4 million treatments in 2021. Consequently, the heightened demand for dental treatments is poised to boost the teeth whitening market.
The increasing prevalence of dental disorders is projected to propel the growth of the teeth whitening market. Dental disorders encompass a range of conditions affecting teeth, gums, and surrounding oral structures. As awareness of oral aesthetics and dental care grows, consumers seek effective and accessible teeth-whitening solutions to address prevalent dental issues. A World Health Organization report in March 2023 highlighted a global prevalence of oral illnesses, affecting around 3.5 billion people, with primary tooth caries impacting 514 million children and an estimated 2 billion adults suffering from permanent teeth caries. Consequently, the rising occurrence of dental disorders is a driving factor for the teeth whitening market.
Leading companies in the teeth whitening market are actively developing technologically advanced oral care products featuring wavelength technology to secure a competitive edge. These cutting-edge oral care products leverage specific light frequencies to elevate dental treatments and enhance outcomes in oral hygiene. For instance, in February 2023, Colgate-Palmolive Company, a prominent US-based dental and personal-care product company, introduced the Colgate Optic White ComfortFit LED Teeth Whitening Kit, incorporating wavelength technology. This innovative kit harnesses specific light wavelengths, including the blue or violet spectrum, to augment the effectiveness of teeth whitening treatments. Prioritizing user experience, the kit focuses on comfort, uniform whitening, ease of use, efficacy, and speed. The application involves using the provided LED device for 10 minutes daily over a 10-day period, applying a thin layer of whitening serum to swiftly remove stains. The kit, featuring a flexible LED whitening light and a teeth whitening pen, conveniently powers up through smartphones, compatible with both iPhone and Android devices.
In December 2022, Wellnex Life Limited, an Australia-based consumer health and wellness company, successfully acquired Mr. Bright Ltd. for an undisclosed amount. This strategic acquisition aims to fortify Wellnex Life Limited's product portfolio in the oral care and teeth-whitening markets. Furthermore, it seeks to broaden market presence through diversified distribution channels, enhance the product ecosystem, and offer customers an expanded array of health and wellness solutions. Mr. Bright Ltd., a UK-based company specializing in teeth-whitening products and services, aligns with Wellnex Life Limited's growth objectives.
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC., WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd.
North America was the largest region in the teeth whitening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the teeth whitening market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The teeth whitening market consists of sales of teeth whitening pens, teeth whitening powders and teeth whitening rinses. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Teeth whitening is the process of brightening and lightening the color of teeth to enhance their whiteness and brightness. This involves utilizing various techniques and products designed to eliminate stains, discoloration, and yellowing from the surface of the teeth.
The primary product categories for teeth whitening include toothpaste, whitening gels and strips, and light-based teeth whitening devices, among others. Whitening toothpaste is crafted with abrasives and chemicals such as hydrogen peroxide or carbamide peroxide in lower concentrations, aiding in the removal of surface stains from teeth. These products are distributed through channels such as institutional sales and retail sales, and they find applications in both in-office and at-home settings.
The teeth whitening market research report is one of a series of new reports that provides teeth whitening market statistics, including teeth whitening industry global market size, regional shares, competitors with a teeth whitening market share, detailed teeth whitening market segments, market trends and opportunities, and any further data you may need to thrive in the teeth whitening industry. This teeth whitening market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The teeth whitening market size has grown strongly in recent years. It will grow from $7.31 billion in 2024 to $7.72 billion in 2025 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to growing beauty and aesthetic consciousness, influence of social media and celebrity endorsements, expansion of dental tourism, availability of over-the-counter whitening products, consumer awareness and education.
The teeth whitening market size is expected to see steady growth in the next few years. It will grow to $9.17 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to continued emphasis on aesthetic dentistry, personalized and customized whitening services, growing aging population, social and cultural influences on beauty standards, integration with overall wellness trends. Major trends in the forecast period include emergence of advanced whitening technologies, growing popularity of at-home whitening kits, natural and organic teeth whitening products, innovative whitening formulations.
The anticipated surge in demand for dental treatments is set to drive the growth of the teeth whitening market. Dental treatments, involving medical procedures by dental professionals, aim to address various oral health issues. Dentists provide teeth whitening treatments to enhance the color and visual appeal of teeth, contributing to patients' aesthetic satisfaction. For instance, a report from the National Health Service in August 2023 indicated a notable increase in dental disorder treatments, reaching 32.5 million instances - an uptick of 23.2% from the 26.4 million treatments in 2021. Consequently, the heightened demand for dental treatments is poised to boost the teeth whitening market.
The increasing prevalence of dental disorders is projected to propel the growth of the teeth whitening market. Dental disorders encompass a range of conditions affecting teeth, gums, and surrounding oral structures. As awareness of oral aesthetics and dental care grows, consumers seek effective and accessible teeth-whitening solutions to address prevalent dental issues. A World Health Organization report in March 2023 highlighted a global prevalence of oral illnesses, affecting around 3.5 billion people, with primary tooth caries impacting 514 million children and an estimated 2 billion adults suffering from permanent teeth caries. Consequently, the rising occurrence of dental disorders is a driving factor for the teeth whitening market.
Leading companies in the teeth whitening market are actively developing technologically advanced oral care products featuring wavelength technology to secure a competitive edge. These cutting-edge oral care products leverage specific light frequencies to elevate dental treatments and enhance outcomes in oral hygiene. For instance, in February 2023, Colgate-Palmolive Company, a prominent US-based dental and personal-care product company, introduced the Colgate Optic White ComfortFit LED Teeth Whitening Kit, incorporating wavelength technology. This innovative kit harnesses specific light wavelengths, including the blue or violet spectrum, to augment the effectiveness of teeth whitening treatments. Prioritizing user experience, the kit focuses on comfort, uniform whitening, ease of use, efficacy, and speed. The application involves using the provided LED device for 10 minutes daily over a 10-day period, applying a thin layer of whitening serum to swiftly remove stains. The kit, featuring a flexible LED whitening light and a teeth whitening pen, conveniently powers up through smartphones, compatible with both iPhone and Android devices.
In December 2022, Wellnex Life Limited, an Australia-based consumer health and wellness company, successfully acquired Mr. Bright Ltd. for an undisclosed amount. This strategic acquisition aims to fortify Wellnex Life Limited's product portfolio in the oral care and teeth-whitening markets. Furthermore, it seeks to broaden market presence through diversified distribution channels, enhance the product ecosystem, and offer customers an expanded array of health and wellness solutions. Mr. Bright Ltd., a UK-based company specializing in teeth-whitening products and services, aligns with Wellnex Life Limited's growth objectives.
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC., WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd.
North America was the largest region in the teeth whitening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the teeth whitening market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The teeth whitening market consists of sales of teeth whitening pens, teeth whitening powders and teeth whitening rinses. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Teeth whitening is the process of brightening and lightening the color of teeth to enhance their whiteness and brightness. This involves utilizing various techniques and products designed to eliminate stains, discoloration, and yellowing from the surface of the teeth.
The primary product categories for teeth whitening include toothpaste, whitening gels and strips, and light-based teeth whitening devices, among others. Whitening toothpaste is crafted with abrasives and chemicals such as hydrogen peroxide or carbamide peroxide in lower concentrations, aiding in the removal of surface stains from teeth. These products are distributed through channels such as institutional sales and retail sales, and they find applications in both in-office and at-home settings.
The teeth whitening market research report is one of a series of new reports that provides teeth whitening market statistics, including teeth whitening industry global market size, regional shares, competitors with a teeth whitening market share, detailed teeth whitening market segments, market trends and opportunities, and any further data you may need to thrive in the teeth whitening industry. This teeth whitening market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Teeth Whitening Market Characteristics3. Teeth Whitening Market Trends and Strategies4. Teeth Whitening Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Covid and Recovery on the Market32. Global Teeth Whitening Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Teeth Whitening Market34. Recent Developments in the Teeth Whitening Market
5. Global Teeth Whitening Growth Analysis and Strategic Analysis Framework
6. Teeth Whitening Market Segmentation
7. Teeth Whitening Market Regional and Country Analysis
8. Asia-Pacific Teeth Whitening Market
9. China Teeth Whitening Market
10. India Teeth Whitening Market
11. Japan Teeth Whitening Market
12. Australia Teeth Whitening Market
13. Indonesia Teeth Whitening Market
14. South Korea Teeth Whitening Market
15. Western Europe Teeth Whitening Market
16. UK Teeth Whitening Market
17. Germany Teeth Whitening Market
18. France Teeth Whitening Market
19. Italy Teeth Whitening Market
20. Spain Teeth Whitening Market
21. Eastern Europe Teeth Whitening Market
22. Russia Teeth Whitening Market
23. North America Teeth Whitening Market
24. USA Teeth Whitening Market
25. Canada Teeth Whitening Market
26. South America Teeth Whitening Market
27. Brazil Teeth Whitening Market
28. Middle East Teeth Whitening Market
29. Africa Teeth Whitening Market
30. Teeth Whitening Market Competitive Landscape and Company Profiles
31. Teeth Whitening Market Other Major and Innovative Companies
35. Teeth Whitening Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Teeth Whitening Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on teeth whitening market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for teeth whitening? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The teeth whitening market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Whitening Toothpaste; Whitening Gels And Strips; Light Teeth Whitening Device; Other Products2) By Distribution Channel: Institutional Sales; Retail Sales
3) By Application Type: In-Office; At-Home
Subsegments:
1) By Whitening Toothpaste: Abrasive Whitening Toothpaste; Enzyme-Based Whitening Toothpaste2) By Whitening Gels And Strips: Gel-Based Whitening Products; Whitening Strips
3) By Light Teeth Whitening Device: LED Teeth Whitening Devices; UV Teeth Whitening Devices
4) By Other Products: Whitening Mouthwashes; Whitening Pens; Professional Teeth Whitening Kits
Key Companies Mentioned: Johnson And Johnson; Procter And Gamble; Unilever PLC; GlaxoSmithKline Plc; 3M Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Teeth Whitening market report include:- Johnson And Johnson
- Procter And Gamble
- Unilever PLC
- GlaxoSmithKline Plc
- 3M Company
- Henkel AG And Co. KGaA
- Koninklijke Philips N.V.
- Colgate-Palmolive Company
- Church And Dwight Co
- DENTSPLY International
- Institut Straumann AG
- Ivoclar Vivadent AG
- Kerr Corp
- Ultradent Products Inc.
- Dr. Fresh LLC
- Onuge Personal Care (Guangzhou) Co. Ltd.
- TECNO-GAZ SpA
- Pearl Smile GmbH
- Brodie & Stone International Plc
- Beaming White LLC.
- WHITEsmile GmbH
- WSD Labs USA INC.
- TPC Advanced Technology Inc.
- DentMate Technology Co. Ltd.
- Mavrik Dental Systems Ltd.
- GLO Science LLC
- Cosmolab Manufacturing Ltd
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 7.72 Billion |
| Forecasted Market Value ( USD | $ 9.17 Billion |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 28 |
