Transformative Mega Trends Enabling Growth and Innovation
The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points - payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of next-generation technologies in the payments industry since these technologies hold the potential to improve the customer journey experience and elevate cost-saving efficiency.
Governments promote open banking initiatives, fostering open collaboration and facilitating convergence within the payment ecosystem. National strategies often highlight the importance of developing and providing access to next-gen technologies, ensuring that APAC remains competitive and innovative in the global payments market. Governmental support will contribute to the growth trend.
Growing consumer awareness about privacy and fraud pushes users to choose cash-based payment, hindering digital payment demand growth. However, this restraint’s impact will decrease in the long term as innovation in fraud prevention and cybersecurity grows and the use of artificial intelligence and machine learning to detect fraud expands.
This analysis examines the market landscape and the available modes of digital payments. Its segmentation covers card payments, online payments, and digital wallets. The report forecasts the payments market size, which is calculated according to the total value of transactions, providing industry stakeholders with an indicative figure of the potential total addressable market.
