The Global Snowmobile Market size is expected to reach $2 billion by 2030, rising at a market growth of 3.6% CAGR during the forecast period. In the year 2022, the market attained a volume of 2638.3 hundred units, experiencing a growth of 3.7% (2019-2022).
snowmobiling is deeply ingrained in Canadian culture, particularly in rural and remote areas where it serves as a practical means of transportation during winter. The cultural significance of snowmobiling in Canada contributes to its popularity and can sustain demand for the market. Consequently, the North America region would generate approximately USD 570 million in revenue in 2022. Also Canada would utilize 27.7 hundred units of 800 CC & above displacement type snowmobiles by 2030. North America has a well-developed infrastructure to support snowmobiling, including designated trails, rental facilities, and service centers. This infrastructure makes it easier for enthusiasts to access and enjoy the sport, thus driving demand for snowmobiles.
Rental and tour companies make snowmobiling accessible to a broader audience, including tourists, beginners, and individuals who may not own a snowmobile. By offering rental services, these companies allow people to experience snowmobiling without needing upfront investment in purchasing a vehicle, making the activity more affordable and appealing. In addition, rental and tour companies actively promote snowmobiling as a tourist attraction, particularly in regions with snowy landscapes and winter tourism destinations. Thus, the expansion of rental and tour companies is driving the market’s growth.
Additionally, Governments invest in developing and maintaining snowmobiling trails, parks, and recreational areas. By improving access to snowmobile destinations and ensuring trail safety, governments create favorable conditions for enthusiasts, increasing participation and demand for snowmobiles. Hence, increasing government support for winter tourism drives the market’s growth.
However, Snowmobile sales and usage depend on snowfall availability and consistency in a region. In areas where snowfall is sporadic or limited, the demand for snowmobiles may be lower, as consumers cannot utilize the vehicles for an extended period. The demand for snowmobiles varies across different geographic regions based on climate conditions and seasonal changes. Thus, the seasonal demand is hampering the growth of the market.
snowmobiling is deeply ingrained in Canadian culture, particularly in rural and remote areas where it serves as a practical means of transportation during winter. The cultural significance of snowmobiling in Canada contributes to its popularity and can sustain demand for the market. Consequently, the North America region would generate approximately USD 570 million in revenue in 2022. Also Canada would utilize 27.7 hundred units of 800 CC & above displacement type snowmobiles by 2030. North America has a well-developed infrastructure to support snowmobiling, including designated trails, rental facilities, and service centers. This infrastructure makes it easier for enthusiasts to access and enjoy the sport, thus driving demand for snowmobiles.
Rental and tour companies make snowmobiling accessible to a broader audience, including tourists, beginners, and individuals who may not own a snowmobile. By offering rental services, these companies allow people to experience snowmobiling without needing upfront investment in purchasing a vehicle, making the activity more affordable and appealing. In addition, rental and tour companies actively promote snowmobiling as a tourist attraction, particularly in regions with snowy landscapes and winter tourism destinations. Thus, the expansion of rental and tour companies is driving the market’s growth.
Additionally, Governments invest in developing and maintaining snowmobiling trails, parks, and recreational areas. By improving access to snowmobile destinations and ensuring trail safety, governments create favorable conditions for enthusiasts, increasing participation and demand for snowmobiles. Hence, increasing government support for winter tourism drives the market’s growth.
However, Snowmobile sales and usage depend on snowfall availability and consistency in a region. In areas where snowfall is sporadic or limited, the demand for snowmobiles may be lower, as consumers cannot utilize the vehicles for an extended period. The demand for snowmobiles varies across different geographic regions based on climate conditions and seasonal changes. Thus, the seasonal demand is hampering the growth of the market.
By Displacement Type
Based on displacement type, the market is divided into < 500 CC, 500 CC to 800 CC, and 800 CC & above. In 2022, the 500 CC to 800 CC segment garnered a 51% revenue share in the market. This category of snowmobiles balances power and mobility, making them suitable for various conditions and uses. They can handle groomed trails and deeper snow off-trail, appealing to many riders. They provide adequate acceleration and speed for recreational riders and enthusiasts.By Engine Type
On the basis of engine type, the market is segmented into two-stroke engine and four-stroke engine. In 2022, the four-stroke engine segment attained a 26% revenue share in the market. In terms of volume four-stroke engine have 402.6 hundred units in 2022. Four-stroke engine technology has advanced significantly in recent years, resulting in better performance, reliability, and efficiency than earlier models. These advancements have made four-stroke snowmobiles more attractive to consumers who prioritize durability and long-term value. Also, four-stroke engines are generally more fuel-efficient and produce lower emissions. Cleaner-burning snowmobile engines are becoming more common as consumers become more ecologically concerned and environmental restrictions become stiffer.
By Distribution Channel
Based on distribution channel, the market is categorized into offline and online. In 2022, the offline segment registered the 79% revenue share in the market. Offline distribution channels give customers individualized support and direction by allowing them to contact trained employees who can make recommendations based on their budget, riding history, and personal preferences. This customized strategy increases client loyalty and trust while improving the buying experience.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region generated a 32% revenue share in the market. There has been a surge in interest in winter sports and outdoor activities across Europe. Snowmobiling is increasingly recognized as an exhilarating way to explore snowy landscapes and is becoming more popular among outdoor enthusiasts. Additionally, many European countries are diversifying their winter tourism offerings beyond traditional activities like skiing and snowboarding. Snowmobiling tours and experiences are introduced as exciting alternatives, attracting tourists seeking unique winter adventures.Recent Strategies Deployed in the Market
- Mar-2024: Polaris, Inc. expanded its snowmobile portfolio by launching the RMK SP and 650 Titan Adventure widetrack models. The RMK lineup will feature DYNAMIX suspension technology that offers riders more comfort and control.
- Feb-2024: Bombardier Recreational Products (BRP) Inc. expanded its electric snowmobile portfolio by unveiling the Ski-Doo Expedition Electric and the Lynx Adventure Electric. These snowmobiles are set to employ Roatx E-Power technology in their powertrain, featuring broader tracks engineered to enhance flotation, traction, and versatility.
- Jan-2024: Taiga Motors Corporation entered into a partnership with Sports Content Creation, LLC, commonly known as X Games. Under this partnership, Taiga will exclusively supply electric snowmobiles to X Games Aspen in 2024. Furthermore, Taiga will revolutionize athlete transportation onsite at the X Games and decrease emissions from its snowmobile fleet by up to 86%.
- Oct-2022: Bombardier Recreational Products (BRP) Inc. acquired all the assets related to the powersports business of Kongsberg Inc., an electronics manufacturing company. This acquisition will enable BRP to broaden its product portfolio as part of its electrification strategy. Moreover, BRP will enhance its proficiency in mechatronics and strengthen its capacity for innovation.
- Mar-2021: Arctic Cat Inc., a subsidiary of Textron Inc., expanded its snowmobile product portfolio by unveiling the Thundercat, BLAST XR 4000, and BLAST XR Touring 4000, the first mid-sized touring sled. The expanded capabilities include electronic power steering (EPS) for the first time on a high-performance, turbocharged sled. Moreover, the sleds are propelled by the industry's pioneering electronic fuel-injected, single-cylinder, 2-stroke engine, the 65+ HP-class C-TEC2 4000, boasting 397 cc.
- Sep-2020: Polaris, Inc. came into partnership with Zero Motorcycles, Inc., a provider of electric motorcycle powertrains and technology. In this partnership, Polaris aims to provide customers with an electric vehicle choice within its primary product segment. Furthermore, the partnership specifically targets off-road vehicles (ORV) and snowmobiles, aligning with Polaris's strategy to enhance its standing in powersports electrification.
List of Key Companies Profiled
- Deere & Company
- Suzuki Motor Corporation
- Bombardier Recreational Products (BRP) Inc.
- Yanmar Holdings Co., Ltd.
- Polaris, Inc.
- Alpina Snowmobiles S.r.l.
- Arctic Cat Inc. (Textron Inc.)
- Crazy Mountain Xtreme
- Taiga Motors Corporation
- AD Boivin Inc.
Market Report Segmentation
By Displacement Type (Volume, Hundred Units, USD Billion, 2019-2030)- 500 CC to 800 CC
- 800 CC & above
- < 500 CC
- Two-Stroke Engine
- Four-Stroke Engine
- Offline
- Online
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- New Zealand
- Australia
- Rest of Asia Pacific
- LAMEA
- Argentina
- Chile
- Peru
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Global Snowmobile Market, By Displacement Type
Chapter 6. Global Snowmobile Market, By Engine Type
Chapter 7. Global Snowmobile Market, By Distribution Channel
Chapter 8. Global Snowmobile Market, By Region
Chapter 9. Company Profiles
Companies Mentioned
- Deere & Company
- Suzuki Motor Corporation
- Bombardier Recreational Products (BRP) Inc.
- Yanmar Holdings Co., Ltd.
- Polaris, Inc.
- Alpina Snowmobiles S.r.l.
- Arctic Cat Inc. (Textron Inc.)
- Crazy Mountain Xtreme
- Taiga Motors Corporation
- AD Boivin Inc.
Methodology
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