Americas Automotive Sport Sponsorship Sector Report - 2024

This report provides an overview of the automotive sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Across the Americas region, motor racing is the most popular sport for automotive partnerships. Automotive companies have a total of 201 active motor racing deals in place across the Americas which clearly makes this the sport most numerically involved in sport sponsorship, beating American Football by 101 deals. American Football ranks second with 100 deals. Automotive brands have managed to secure deals with various NFL based teams and with competitions and federations across the Americas region. Deals with sport teams dominate the market, both in terms of volume and value.

Toyota has the most lucrative deal across the sector, with the NFL. The deal the company has with the NFL is worth $40 million annually and is $22.75 million higher than Toyota's second highest deal with NASCAR. Chevrolet has the second most lucrative deal, with Major League Baseball (MLB). The deal which began in 2023, sees the long-term partnership since 2005 continue. Motor Racing, including both NASCAR and IndyCar heavily occupy the sectors deals. NASCAR and Goodyear's partnership are one of the highest of these deals, worth an estimated $125 million across five years.

Toyota comfortably leads the field as the highest spender of all the sports sponsors across the Americas. The majority of spend in the region is driven by brands based in the United States. This includes many of the biggest spending brands such as Ford, Goodyear, and Chevrolet. Toyota has 86 deals in the Americas region in 2024. Honda has created the second highest value sponsorship portfolio. Deals with IndyCar and the NHL are both worth above $15 million annually.

A detailed overview of the automotive sector across the Americas region. Outlining sectors' influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the automotive sector in the Americas market.

Scope

This report looks to offer a detailed insight into the automotive sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

For those wanting an in-depth analysis of how the automotive sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.