Digital Marketing Spending Market 2024-2028

Report
166 Pages
March 2024
Region: Global
TechNavio
ID: 5949800

The digital marketing spending market is forecasted to grow by USD 353.53 bn during 2023-2028, accelerating at a CAGR of 8.8% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.

The digital marketing spending market is segmented as below:

By Application

Mobile devices
Desktops

By Type

Search ads
Display ads
Social media
E-mail marketing
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

Digital marketing spending market sizing
Digital marketing spending market forecast
Digital marketing spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global digital marketing spending market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global digital marketing spending market 2018 - 2022 ($ billion)
4.2 Application Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.3 Type Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
Exhibit 30: Chart on Application - Market share 2023-2028 (%)
Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Exhibit 32: Chart on Comparison by Application
Exhibit 33: Data Table on Comparison by Application
6.3 Mobile devices - Market size and forecast 2023-2028
Exhibit 34: Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
6.4 Desktops - Market size and forecast 2023-2028
Exhibit 38: Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Desktops - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Desktops - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
Exhibit 42: Market opportunity by Application ($ billion)
Exhibit 43: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 44: Chart on Type - Market share 2023-2028 (%)
Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
Exhibit 46: Chart on Comparison by Type
Exhibit 47: Data Table on Comparison by Type
7.3 Search ads - Market size and forecast 2023-2028
Exhibit 48: Chart on Search ads - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Search ads - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Search ads - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Search ads - Year-over-year growth 2023-2028 (%)
7.4 Display ads - Market size and forecast 2023-2028
Exhibit 52: Chart on Display ads - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Display ads - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Display ads - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Display ads - Year-over-year growth 2023-2028 (%)
7.5 Social media - Market size and forecast 2023-2028
Exhibit 56: Chart on Social media - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Social media - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Social media - Year-over-year growth 2023-2028 (%)
7.6 E-mail marketing - Market size and forecast 2023-2028
Exhibit 60: Chart on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on E-mail marketing - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on E-mail marketing - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Exhibit 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Type
Exhibit 68: Market opportunity by Type ($ billion)
Exhibit 69: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
Exhibit 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
Exhibit 83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
Exhibit 107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Exhibit 111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 123: Alphabet Inc. - Overview
Exhibit 124: Alphabet Inc. - Business segments
Exhibit 125: Alphabet Inc. - Key news
Exhibit 126: Alphabet Inc. - Key offerings
Exhibit 127: Alphabet Inc. - Segment focus
12.4 Coalition Technologies LLC
Exhibit 128: Coalition Technologies LLC - Overview
Exhibit 129: Coalition Technologies LLC - Product/Service
Exhibit 130: Coalition Technologies LLC - Key offerings
12.5 Dentsu Group Inc.
Exhibit 131: Dentsu Group Inc. - Overview
Exhibit 132: Dentsu Group Inc. - Business segments
Exhibit 133: Dentsu Group Inc. - Key news
Exhibit 134: Dentsu Group Inc. - Key offerings
Exhibit 135: Dentsu Group Inc. - Segment focus
12.6 Disruptive Advertising Inc.
Exhibit 136: Disruptive Advertising Inc. - Overview
Exhibit 137: Disruptive Advertising Inc. - Product/Service
Exhibit 138: Disruptive Advertising Inc. - Key offerings
12.7 Ignite Visibility LLC
Exhibit 139: Ignite Visibility LLC - Overview
Exhibit 140: Ignite Visibility LLC - Product/Service
Exhibit 141: Ignite Visibility LLC - Key offerings
12.8 L7 Creative
Exhibit 142: L7 Creative - Overview
Exhibit 143: L7 Creative - Product/Service
Exhibit 144: L7 Creative - Key offerings
12.9 Meta Platforms Inc.
Exhibit 145: Meta Platforms Inc. - Overview
Exhibit 146: Meta Platforms Inc. - Product/Service
Exhibit 147: Meta Platforms Inc. - Key offerings
12.10 Microsoft Corp.
Exhibit 148: Microsoft Corp. - Overview
Exhibit 149: Microsoft Corp. - Business segments
Exhibit 150: Microsoft Corp. - Key news
Exhibit 151: Microsoft Corp. - Key offerings
Exhibit 152: Microsoft Corp. - Segment focus
12.11 Perfect Search Media
Exhibit 153: Perfect Search Media - Overview
Exhibit 154: Perfect Search Media - Product/Service
Exhibit 155: Perfect Search Media - Key offerings
12.12 Power Digital Marketing
Exhibit 156: Power Digital Marketing - Overview
Exhibit 157: Power Digital Marketing - Product/Service
Exhibit 158: Power Digital Marketing - Key offerings
12.13 RAPP
Exhibit 159: RAPP - Overview
Exhibit 160: RAPP - Product/Service
Exhibit 161: RAPP - Key offerings
12.14 Silverback Strategies Inc.
Exhibit 162: Silverback Strategies Inc. - Overview
Exhibit 163: Silverback Strategies Inc. - Product/Service
Exhibit 164: Silverback Strategies Inc. - Key offerings
12.15 Thinknow
Exhibit 165: Thinknow - Overview
Exhibit 166: Thinknow - Product/Service
Exhibit 167: Thinknow - Key offerings
12.16 Thrive Internet Marketing Agency
Exhibit 168: Thrive Internet Marketing Agency - Overview
Exhibit 169: Thrive Internet Marketing Agency - Product/Service
Exhibit 170: Thrive Internet Marketing Agency - Key offerings
12.17 Twitter Inc.
Exhibit 171: Twitter Inc. - Overview
Exhibit 172: Twitter Inc. - Product/Service
Exhibit 173: Twitter Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 174: Inclusions checklist
Exhibit 175: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 176: Currency conversion rates for US$
13.4 Research methodology
Exhibit 177: Research methodology
Exhibit 178: Validation techniques employed for market sizing
Exhibit 179: Information sources
13.5 List of abbreviations
Exhibit 180: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by Type
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Historic Market Size - Data Table on global digital marketing spending market 2018 - 2022 ($ billion)
Exhibits 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on Application - Market share 2023-2028 (%)
Exhibits 31: Data Table on Application - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by Application
Exhibits 33: Data Table on Comparison by Application
Exhibits 34: Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
Exhibits 35: Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
Exhibits 36: Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
Exhibits 39: Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
Exhibits 40: Chart on Desktops - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on Desktops - Year-over-year growth 2023-2028 (%)
Exhibits 42: Market opportunity by Application ($ billion)
Exhibits 43: Data Table on Market opportunity by Application ($ billion)
Exhibits 44: Chart on Type - Market share 2023-2028 (%)
Exhibits 45: Data Table on Type - Market share 2023-2028 (%)
Exhibits 46: Chart on Comparison by Type
Exhibits 47: Data Table on Comparison by Type
Exhibits 48: Chart on Search ads - Market size and forecast 2023-2028 ($ billion)
Exhibits 49: Data Table on Search ads - Market size and forecast 2023-2028 ($ billion)
Exhibits 50: Chart on Search ads - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on Search ads - Year-over-year growth 2023-2028 (%)
Exhibits 52: Chart on Display ads - Market size and forecast 2023-2028 ($ billion)
Exhibits 53: Data Table on Display ads - Market size and forecast 2023-2028 ($ billion)
Exhibits 54: Chart on Display ads - Year-over-year growth 2023-2028 (%)
Exhibits 55: Data Table on Display ads - Year-over-year growth 2023-2028 (%)
Exhibits 56: Chart on Social media - Market size and forecast 2023-2028 ($ billion)
Exhibits 57: Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
Exhibits 58: Chart on Social media - Year-over-year growth 2023-2028 (%)
Exhibits 59: Data Table on Social media - Year-over-year growth 2023-2028 (%)
Exhibits 60: Chart on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits 61: Data Table on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
Exhibits 62: Chart on E-mail marketing - Year-over-year growth 2023-2028 (%)
Exhibits 63: Data Table on E-mail marketing - Year-over-year growth 2023-2028 (%)
Exhibits 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 68: Market opportunity by Type ($ billion)
Exhibits 69: Data Table on Market opportunity by Type ($ billion)
Exhibits 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 73: Chart on Geographic comparison
Exhibits 74: Data Table on Geographic comparison
Exhibits 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 81: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 85: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 89: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 98: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 101: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 102: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 105: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 109: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 113: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 115: Market opportunity By Geographical Landscape ($ billion)
Exhibits 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 117: Impact of drivers and challenges in 2023 and 2028
Exhibits 118: Overview on Criticality of inputs and Factors of differentiation
Exhibits 119: Overview on factors of disruption
Exhibits 120: Impact of key risks on business
Exhibits 121: Vendors covered
Exhibits 122: Matrix on vendor position and classification
Exhibits 123: Alphabet Inc. - Overview
Exhibits 124: Alphabet Inc. - Business segments
Exhibits 125: Alphabet Inc. - Key news
Exhibits 126: Alphabet Inc. - Key offerings
Exhibits 127: Alphabet Inc. - Segment focus
Exhibits 128: Coalition Technologies LLC - Overview
Exhibits 129: Coalition Technologies LLC - Product/Service
Exhibits 130: Coalition Technologies LLC - Key offerings
Exhibits 131: Dentsu Group Inc. - Overview
Exhibits 132: Dentsu Group Inc. - Business segments
Exhibits 133: Dentsu Group Inc. - Key news
Exhibits 134: Dentsu Group Inc. - Key offerings
Exhibits 135: Dentsu Group Inc. - Segment focus
Exhibits 136: Disruptive Advertising Inc. - Overview
Exhibits 137: Disruptive Advertising Inc. - Product/Service
Exhibits 138: Disruptive Advertising Inc. - Key offerings
Exhibits 139: Ignite Visibility LLC - Overview
Exhibits 140: Ignite Visibility LLC - Product/Service
Exhibits 141: Ignite Visibility LLC - Key offerings
Exhibits 142: L7 Creative - Overview
Exhibits 143: L7 Creative - Product/Service
Exhibits 144: L7 Creative - Key offerings
Exhibits 145: Meta Platforms Inc. - Overview
Exhibits 146: Meta Platforms Inc. - Product/Service
Exhibits 147: Meta Platforms Inc. - Key offerings
Exhibits 148: Microsoft Corp. - Overview
Exhibits 149: Microsoft Corp. - Business segments
Exhibits 150: Microsoft Corp. - Key news
Exhibits 151: Microsoft Corp. - Key offerings
Exhibits 152: Microsoft Corp. - Segment focus
Exhibits 153: Perfect Search Media - Overview
Exhibits 154: Perfect Search Media - Product/Service
Exhibits 155: Perfect Search Media - Key offerings
Exhibits 156: Power Digital Marketing - Overview
Exhibits 157: Power Digital Marketing - Product/Service
Exhibits 158: Power Digital Marketing - Key offerings
Exhibits 159: RAPP - Overview
Exhibits 160: RAPP - Product/Service
Exhibits 161: RAPP - Key offerings
Exhibits 162: Silverback Strategies Inc. - Overview
Exhibits 163: Silverback Strategies Inc. - Product/Service
Exhibits 164: Silverback Strategies Inc. - Key offerings
Exhibits 165: Thinknow - Overview
Exhibits 166: Thinknow - Product/Service
Exhibits 167: Thinknow - Key offerings
Exhibits 168: Thrive Internet Marketing Agency - Overview
Exhibits 169: Thrive Internet Marketing Agency - Product/Service
Exhibits 170: Thrive Internet Marketing Agency - Key offerings
Exhibits 171: Twitter Inc. - Overview
Exhibits 172: Twitter Inc. - Product/Service
Exhibits 173: Twitter Inc. - Key offerings
Exhibits 174: Inclusions checklist
Exhibits 175: Exclusions checklist
Exhibits 176: Currency conversion rates for US$
Exhibits 177: Research methodology
Exhibits 178: Validation techniques employed for market sizing
Exhibits 179: Information sources
Exhibits 180: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global digital marketing spending market: Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is the expansion of voice search optimization and voice-activated advertising.'

According to the report, one of the major drivers for this market is the shift in consumer behavior toward online shopping.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc.
AppLovin Corp.
Coalition Technologies LLC
Dentsu Group Inc.
Disruptive Advertising Inc.
Ignite Visibility LLC
InMobi Pte. Ltd.
Meta Platforms Inc.
Microsoft Corp.
Oracle Corp.
Perfect Search Media
Power Digital Marketing
RAPP
Silverback Strategies Inc.
Thinknow
Thrive Internet Marketing Agency
Twitter Inc.
Verizon Communications Inc.
WebFX
L7 Creative

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2444EUR$2,500USD£2,041GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€3910EUR$4,000USD£3,266GBP

The digital marketing spending market is segmented as below:

By Application

By Type

By Geographical Landscape

The report on the digital marketing spending market covers the following areas:

Table of Contents

Executive Summary

Companies Mentioned (Partial List)

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