Poland Sports Broadcasting Media (Television and Telecommunications) Market Landscape

The Poland Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Poland today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• IPTV subscriptions will grow from 1.6 million in 2022 to 2.2 million in 2027, registering a CAGR of 7.0% on the back of improved fixed broadband infrastructure within the country, which supports the delivery of high-quality IPTV services.
• Polsat Plus Group, offering pay-TV services under the ‘Polsat Box’ brand by Cyfrowy Polsat, and through its fixed-line telecom subsidiary Netia, led the pay-TV service market in Poland with 39.1% of total pay-TV subscriptions in 2022.

5G uptake in Poland will increase from 19.0% in 2022 to 48.6% by 2027, driven by 5G coverage expansion, making packages more attractive, and additional spectrum which will help telcos to improve the range and data quality of data transmission.

Fiber was the leading technology to provide residential fixed broadband services in 2022 with a 40.2% share of residential broadband subscriptions. Fiber will remain the leading fixed broadband technology through the forecast period, growing to a 60.2% share by 2027.

Scope

• By the end of 2022, 13.4 million subscribers used pay-TV services in Poland, a decline of 56,000 from 2021. DTH satellite will remain the leading pay-TV services delivery platform during the 2022-2027 forecast period.
• Total mobile subscriptions in Poland reached 56.4 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 2.7% with mobile network operators (MNOs) adding a combined 8.1 million subscriptions and bringing the country’s total mobile subscriptions to 64.4 million in 2027.
• Total fixed broadband lines in Poland will increase from 9.1 million in 2022 to 14.0 million by the end of 2027, driven by initiatives from the government, as well as operators in expanding broadband connectivity in the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Poland television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Polish pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 19 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.