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Menstrual Care in the United Kingdom

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    Report

  • 22 Pages
  • April 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 5950041
Menstrual care in the UK experienced further value growth in 2024, with sales increasing by 4%. This performance was partly sustained by a consistent rise in demand, as the consumer base continued to expand in the local market, although the main factor was further unit price growth. 2022 and 2023 were heavily impacted by a rise in inflation, and elevated raw material and production costs, forcing brands to raise their prices for end consumers.

The Menstrual Care in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising demand and unit price growth drive value sales
  • Procter & Gamble leads category, supported by Always and Tampax
  • E-commerce continues to grow, but retail offline dominates distribution
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for menstrual care despite growing impact of substitutes
  • E-commerce offers platform for smaller brands
  • Sustainable brands expected to perform well over forecast period
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2019-2024
  • Table 9 Infant Population 2019-2024
  • Table 10 Female Population by Age 2019-2024
  • Table 11 Total Population by Age 2019-2024
  • Table 12 Households 2019-2024
  • Table 13 Forecast Infant Population 2024-2029
  • Table 14 Forecast Female Population by Age 2024-2029
  • Table 15 Forecast Total Population by Age 2024-2029
  • Table 16 Forecast Households 2024-2029
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources