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Retail in Ukraine

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    Report

  • 98 Pages
  • April 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 5950053
Retail registered current value growth in Ukraine in 2024. The market continued to be shaped by the pressures of Russia’s full-scale war and inflation, but demonstrated remarkable adaptability and regional differentiation. While the eastern and frontline regions remained under severe strain, overall, the market showed signs of stabilisation and recovery. Key developments included further fragmentation of consumer spending, with prioritisation of essentials remaining widespread.

The Retail in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Growing preference for domestic products
  • Further digitalisation
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Christmas & New Year
MARKET DATA
  • Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 3 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 5 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Retail GBO Company Shares: % Value 2020-2024
  • Table 22 Retail GBN Brand Shares: % Value 2021-2024
  • Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE RETAILERS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Convenience retailers quick to adapt
  • Evolution to key community hubs
  • Diversity of payment options ensures broad consumer base
PROSPECTS AND OPPORTUNITIES
  • Further growth anticipated
  • Private label to play key role
  • Growing role for autonomous vending technology
CHANNEL DATA
  • Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
  • Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
  • Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
  • Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
  • Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
  • Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Exploration of smaller formats
  • Challenging environment
  • Adaptation and online development
PROSPECTS AND OPPORTUNITIES
  • Further refinement expected
  • Potential move towards hybrid formats
  • Focus on urban centres and regional models
CHANNEL DATA
  • Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
  • Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
  • Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players work to retain customers in challenging environment
  • Supermarkets players forced to optimise product mix and shelf space
  • Move towards omnichannel strategies
PROSPECTS AND OPPORTUNITIES
  • Ongoing focus on price
  • New formats and potential for subscription-based shopping
  • Sustainability and food security
CHANNEL DATA
  • Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
  • Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
  • Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
  • Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
  • Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Losing out to more modern formats
  • Growing competition from convenience stores
  • Owners struggle
PROSPECTS AND OPPORTUNITIES
  • Challenges set to persist even as market conditions improve
  • Enduring importance
  • Potential changes in policy and regulations
CHANNEL DATA
  • Table 148 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 149 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 150 Small Local Grocers GBO Company Shares: % Value 2020-2024
  • Table 151 Small Local Grocers GBN Brand Shares: % Value 2021-2024
  • Table 152 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
  • Table 153 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 154 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Variety stores dominate
  • Spending shifts towards value-oriented products
  • Dynamic competitive environment
PROSPECTS AND OPPORTUNITIES
  • Ongoing challenges for department stores
  • Variety stores in line with evolving consumer focus
  • Important role for digital integration
CHANNEL DATA
  • Table 79 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
  • Table 80 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 81 Sales in General Merchandise Stores by Channel: Value 2019-2024
  • Table 82 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
  • Table 83 General Merchandise Stores GBO Company Shares: % Value 2020-2024
  • Table 84 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
  • Table 85 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
  • Table 86 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 87 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 88 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
  • Table 89 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Store openings
  • International brands face challenges
  • Crucial role for omnichannel approaches
PROSPECTS AND OPPORTUNITIES
  • Online platforms becoming key
  • More store re-openings expected, with new mall offering opportunities
  • War shaping consumer preferences and retailer strategies
CHANNEL DATA
  • Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
  • Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
  • Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Development despite macroeconomic challenges
  • Ongoing supply chain disruptions
  • E-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
  • Growing emphasis on energy efficiency
  • Shift to omnichannel approaches
  • Refurbished products, trade-ins and smart devices
CHANNEL DATA
  • Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
  • Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
  • Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Innovation and expansion of the offer
  • Health and wellness trend supports expansion of pharmacies
  • Development of local brands, private label and online sales
PROSPECTS AND OPPORTUNITIES
  • Store openings and pursuit of omnichannel strategies
  • Ongoing digitalisation
  • Ethical consumerism to exert growing influence
CHANNEL DATA
  • Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 106 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
  • Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
  • Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
  • Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
  • Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
  • Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • New stores and new concepts
  • Focus on energy efficiency
  • Ongoing digitalisation
PROSPECTS AND OPPORTUNITIES
  • Pricing to remain a key consideration
  • Ongoing influence of digitalisation
  • Increasing interest in sustainability
CHANNEL DATA
  • Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
  • Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 117 Sales in Home Products Specialists by Channel: Value 2019-2024
  • Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
  • Table 119 Home Products Specialists GBO Company Shares: % Value 2020-2024
  • Table 120 Home Products Specialists GBN Brand Shares: % Value 2021-2024
  • Table 121 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
  • Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
  • Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Direct selling remains resilient
  • Social character of direct selling supports sales
  • Digital transformation of direct selling
PROSPECTS AND OPPORTUNITIES
  • Direct selling benefits from reaching consumers underserved by other channels
  • Hybrid models set to dominate
  • Increasing influence of ethical consumerism
CHANNEL DATA
  • Table 126 Direct Selling by Product: Value 2019-2024
  • Table 127 Direct Selling by Product: % Value Growth 2019-2024
  • Table 128 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 129 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 130 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 131 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Diversification of product offer and emphasis on high-traffic areas
  • Shift in consumer preferences
  • War drives shift in product offer
PROSPECTS AND OPPORTUNITIES
  • Digital developments to support further growth
  • Potential for development of fresh food vending
  • Upmarket opportunities in vending
CHANNEL DATA
  • Table 132 Vending by Product: Value 2019-2024
  • Table 133 Vending by Product: % Value Growth 2019-2024
  • Table 134 Vending GBO Company Shares: % Value 2020-2024
  • Table 135 Vending GBN Brand Shares: % Value 2021-2024
  • Table 136 Vending Forecasts by Product: Value 2024-2029
  • Table 137 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift towards m-commerce
  • E-commerce benefits from broader digitalisation
  • Rozetka retains lead, while players focus on enhancing delivery
PROSPECTS AND OPPORTUNITIES
  • Central role for cross-border trade
  • Significant role for m-commerce and s-commerce
  • Delivery services key to competitiveness
CHANNEL DATA
  • Table 138 Retail E-Commerce by Channel: Value 2019-2024
  • Table 139 Retail E-Commerce by Channel: % Value Growth 2019-2024
  • Table 140 Retail E-Commerce by Product: Value 2019-2024
  • Table 141 Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 142 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 143 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 144 Forecast Retail E-Commerce by Channel: Value 2024-2029
  • Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
  • Table 146 Forecast Retail E-Commerce by Product: Value 2024-2029
  • Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029