Australian Video Entertainment Market Forecast & Outlook 2023

This annual forecast report provides historic and forecast subscription revenues over the period 2019 to 2027 (June year end) for the main verticals in Australia’s subscription video entertainment industry.

An executive summary provides an overview of video subscription growth or contraction in in each of the main categories, and the historic and forecast trends in household expenditure on different kinds of video entertainment. 

Individual forecasts of subscription and purchase expenditures along with related discussion of drivers, are provided in each of the following verticals:

• Pay-TV
• SVOD
• TVOD/EST
• Physical media
• Cinema

Key Market Insights

• The Australian video market is forecast to grow at 3.9% CAGR over FY23/28 to reach A$9.2b in FY28, mainly driven by SVOD growth.  The pandemic caused a 47% boost in SVOD revenues in FY21, and SVOD will continue to grow over FY23/28 driven by higher take-up and higher ARPU. 
• Pay-TV will remain under pressure driven by structural changes in the way video content is consumed. Foxtel will offset this pressure by participating in the SVOD market, but will come under increasing pressure towards the end of the forecast period. Securing content deals remains a challenge, but some global SVOD players may withdraw in coming years, and would then be looking again for domestic content partners.
• Technology has marginalised the physical media industry as consumers have moved away from renting and storing movie content on DVD and Blu-ray discs, to digital formats. However, physical media continue to attract a subsegment of viewers. Cinema revenues are projected to remain grow, mainly due to recovery from the pandemic and rising ticket prices.

The report is 13 pages long, presented in a landscape format with dot-point discussions of forecast drivers and results. Expenditure forecasts and CAGR for growth over FY22/27 are presented in tabular format for each industry category, and supplemented by supporting information in tabular and graphic formats. 

The report concludes with a methodology chart and a table of definitions and sources. All revenues are provided in Australian dollars.