Are you ready to supercharge your sales?
When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick.
Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you'll learn how to:
- Reinforce the foundational pillars that every small business needs for success.
- Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel.
- Maximise how different social media platforms are used to propel your business forward.
- Discover the "magic bucket" strategies for treating your customers like VIPs, building a community and developing brand ambassadors.
Whether you're mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you'll discover the secret sauce for consistent, profitable sales growth!
Table of Contents
About the author ix
Acknowledgements xi
How to use this book xiii
Introduction xix
My seven business beliefs xxvii
Part I: The 5 core pillars of business 1
1 Craft a distinct competitive advantage 3
2 Master your cashflow 7
3 The power of protectable IP 15
4 Build your digital assets 19
5 Consistency will win the game 21
Part II: Understanding the marketing funnel 23
Stage 1: Capturing your cold audience in the TOFU 27
6 TOFU strategy #1: Facebook (Meta) ads 31
7 TOFU strategy #2: Influencer marketing 43
8 TOFU strategy #3: Digital PR 63
9 TOFU strategy #4: Brand collaborations 75
10 TOFU strategy #5: TikTok 81
11 TOFU strategy #6: TikTok ads 97
12 TOFU strategy #7: Instagram 101
Stage 2: Warming up the audience in the MOFU 111
13 MOFU strategy #1: Meta ads 115
14 MOFU strategy #2: Email marketing 119
15 MOFU strategy #3: Google Ads 139
16 MOFU strategy #4: SEO 149
17 MOFU strategy #5: Instagram 165
Stage 3: Converting customers in the BOFU 171
18 BOFU strategy #1: Website optimisation 175
19 BOFU strategy #2: Email marketing 189
20 BOFU strategy #3: TikTok Shop 193
Part III: The secret sauce 199
21 Retention strategy #1: How to create an exceptional customer experience 203
22 Retention strategy #2: How to use email marketing to bring customers back to your store 209
23 Retention strategy #3: How to use Meta ads to retarget your customers 221
Part IV: The magic bucket 225
24 Magic bucket strategy #1: Creating a loyalty program that works 227
25 Magic bucket strategy #2: Giving your customers a place to chat 233
26 Magic bucket strategy #3: Giving your customers FOMO 235
27 Magic bucket strategy #4: Treating customers like VIPs 237
28 Magic bucket strategy #5: Using email marketing to make customers feel special 239
29 Magic bucket strategy #6: Building a personal brand 245
Part V: What’s next? 257
30 Advice from Mark Bouris: How to build a personal brand that spans decades 259
31 How to build a community 269
32 Bringing it all together 281
The final recap 291
My last piece of advice 295
