Eyelid Scrub Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The eyelid scrub market size has grown strongly in recent years. It will grow from $3.7 billion in 2024 to $4.01 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to increasing awareness of ocular health, rising incidence of eye conditions, aging population, increased screen time, rise in allergies, and expansion of e-commerce.

The eyelid scrub market size is expected to see strong growth in the next few years. It will grow to $5.2 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing eye health awareness, rising prevalence of digital eye strain, increasing consumer focus on self-care, growing healthcare investments, and rising disposable income. Major trends in the forecast period include innovative delivery formats, personalized eyelid hygiene solutions, expansion of product lines, partnerships with eye care professionals, and global market expansion.

The rising prevalence of eye illnesses is expected to drive the growth of the eyelid scrub market in the future. Eye illnesses encompass a wide range of health conditions and disorders that impact the eyes, vision, and overall eye health. Eyelid scrubs are used to manage various eye conditions by removing debris, bacteria, and excess oils from the eyelids, helping to reduce inflammation and enhance eye comfort. For example, in June 2023, the BrightFocus Foundation, a US-based nonprofit organization, reported that the global population of glaucoma patients has surpassed 80 million since 2020, with projections indicating this figure could reach 111 million by 2040. Consequently, the increasing prevalence of eye illnesses is expected to propel the eyelid scrub market forward.

Major players in the eyelid scrub market are concentrating on the development of innovative products, such as the OCuSOFT Lid Scrub allergy eyelid cleanser, aimed at removing oil, debris, pollen, and other contaminants from the eyelids. This allergy eyelid cleanser addresses symptoms associated with seasonal allergies, including redness, itchiness, and irritation of the eyes and eyelids. For instance, in January 2022, OCuSOFT Inc., a US-based privately held eye and skincare company, introduced OCuSOFT Lid Scrub, specifically designed for allergy disorders. This product utilizes ingredients such as green tea extract, tea tree oil, and PHNG-2 (phytosphingosine) to effectively alleviate redness, inflammation, and itching of the eyelids. Its inclusion in the market is significant as it offers relief to individuals suffering from seasonal allergies, providing a soothing, calming, and moisturizing effect on inflamed and irritated eyelids.

In July 2023, CS Pharmaceuticals (CSP), a pharmaceutical company headquartered in the United Kingdom, completed the acquisition of AxeroVision for an undisclosed sum. This acquisition involved the transfer of AXR-270, a selective glucocorticoid receptor agonist, to CSP, granting the company exclusive rights to utilize the molecule in ophthalmology. It bolsters CSP's ophthalmology portfolio, particularly in addressing dry eye disease (DED). AxeroVision, based in the United States, specializes in developing innovative therapies and eye scrubs for treating dry eye disease.

Major companies operating in the eyelid scrub market report are Johnson & Johnson's, Allergan, Alcon AG, Target- brand, Bausch & Lomb Incorporated, Patanjali, ROHTO PHARMACEUTICAL CO. LTD., Prestige Consumer Healthcare Inc., AVEDA CORP., Khadi Natural, Lotus Herbals, VLCC, Bio-Tissue Inc., MORROCANOIL., OCuSOFT Inc., OCuSOFT, APIVITA, Soulflower Co.Ltd., TRESemmé, Cliradex, Eye Love (Heyedrate), TheraTears, Avenova, Parachute, Heyedrate.

North America was the largest region in the eyelid scrub market in 2024. The regions covered in the eyelid scrub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the eyelid scrub market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The eyelid scrub market consists of sales of lid wipes, foam cleaners, blepharitis kits, baby shampoo, and systane lid wipes scrubs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An eyelid scrub is a specialized cleansing solution crafted specifically for the delicate area of the eyelids and its surroundings. It entails using a gentle solution or cleanser to thoroughly clean the eyelids, eyelashes, and the skin surrounding the eyes. The primary aim of an eyelid scrub is to eliminate excess oils, debris, bacteria, and other particles that can accumulate in this area.

Eyelid scrubs are available in various forms, including pre-moistened scrubs, spray scrubs, and dry pad scrubs. Pre-moistened scrubs are disposable wipes or cloths saturated with a cleaning solution or disinfectant, offering convenience in application. These products are distributed through diverse channels such as online pharmacies, retail pharmacies, hospital pharmacies, and eye health clinics. They serve multiple purposes, including addressing allergies, dry eyes, maintaining eye health, and managing minor eye irritations.

The eyelid scrub market research report is one of a series of new reports that provides eyelid scrub market statistics, including eyelid scrub industry global market size, regional shares, competitors with an eyelid scrub market share, detailed eyelid scrub market segments, market trends and opportunities, and any further data you may need to thrive in the eyelid scrub industry. This eyelid scrub market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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