Virtual Assistant Global Market Report 2024

The virtual assistant market size has grown exponentially in recent years. It will grow from $4.97 billion in 2023 to $6.37 billion in 2024 at a compound annual growth rate (CAGR) of 28.3%. The growth observed in the historical period can be attributed to several factors, including the integration of virtual assistants into various devices, improvements in customer experiences, a growing demand for personalized customer service, increased connectivity and mobile usage, and advancements in speech recognition technology.

The virtual assistant market size is expected to see exponential growth in the next few years. It will grow to $15.88 billion in 2028 at a compound annual growth rate (CAGR) of 25.7%. The anticipated growth in the forecast period can be attributed to several factors, including human-machine collaboration, the adoption of multimodal interfaces, industry-specific customization of solutions, advancements in natural language processing, and the integration of machine learning and AI algorithms. Key trends expected during this period encompass hyper-personalization, further development of multimodal interfaces, integration of emotional intelligence into systems, ongoing integration with IoT devices, and the emergence of enterprise-level virtual assistants.

The anticipated rise in smart device penetration is set to propel the expansion of the virtual assistant market in the future. Smart devices, encompassing electronic devices interconnected with other devices or networks via various wireless protocols, enable interactive and autonomous operation. Virtual assistants can seamlessly integrate with smart devices such as smartphones, smart speakers, and other IoT-enabled devices to facilitate control, management, contextual information provision, and personalized recommendations and services. For instance, as per SmartTek Solutions' report in October 2023, over 41.9% of US households possessed a smart home device in 2021, with projections indicating an increase to 48.4% by 2025. Hence, the burgeoning penetration of smart devices serves as a catalyst driving the virtual assistant market forward.

Key players in the virtual assistant market are prioritizing the development of innovative products embedded with advanced technological solutions, notably AI-based virtual assistants, to solidify their market presence. AI-based virtual assistants are digital entities driven by software and equipped with artificial intelligence technologies such as natural language processing (NLP), machine learning, and sometimes speech recognition, enabling interaction with users and task performance. For instance, in February 2022, International Business Machines Corporation (IBM), a US-based technology giant, unveiled an AI-based virtual assistant tailored for TD Precious Metals Digital Store customers in Canada. Powered by IBM Watson Assistant, this virtual assistant swiftly addresses frequently asked customer inquiries concerning pricing, delivery options, shipping, and provides relevant links for further assistance.

In August 2023, Generative AI Solutions Corp. (GenAI), a Canadian artificial intelligence company, acquired SpeakGPT for an undisclosed sum. This acquisition is intended to facilitate the integration of SpeakGPT's text-to-speech capabilities into GenAI's suite of solutions, while also enabling GenAI to concentrate on developing vertically integrated AI solutions. SpeakGPT, also based in Canada, specializes in providing AI-powered virtual assistants.

Major companies operating in the virtual assistant market report are Amazon.com Inc., Apple Inc., Alphabet Inc, Samsung Electronics Co. Ltd, Microsoft Corporation, Alibaba, Tencent, IBM Corporation, Oracle Corporation, Baidu Inc., Nuance Communication, 247.ai Inc., Verint Systems Inc., KAI, eGain Corporation, SoundHound Inc., Creative Virtual Ltd., Next IT Corp., CX Company, Synthetix Ltd., Anboto Group, Artificial Solutions Holding Ash AB, True Image Interactive Inc, Speaktoit, MedRespond, CSS Corp, CodeBaby, VA Company LLC, Eidoserve.

North America was the largest region in the virtual assistant market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual assistant market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual assistant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Virtual assistants are software applications or programs devised to execute tasks and deliver user services, streamlining routine operations and enabling specific actions without manual intervention. They frequently integrate with diverse devices and services, empowering users to command smart home devices, access weather updates, play music, and accomplish various tasks seamlessly.

The primary product categories within virtual assistants comprise chatbots and smart speakers. Chatbots are computer programs simulating conversation with human users, often employing natural language processing (NLP) for input interpretation and generative AI for automated responses. The user interface of virtual assistants is categorized into text-based, text-to-speech-based, and automatic speech recognition. End-users span across diverse sectors, including Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) and Telecommunications, Consumer Electronics, Defense and Government, Retail, Healthcare, Travel and Hospitality, Automotive, Media and Entertainment, alongside other industries.

The virtual assistant research report is one of a series of new reports that provides virtual assistant market statistics, including the virtual assistant industry's global market size, regional shares, competitors with a virtual assistant market share, detailed virtual assistant market segments, market trends and opportunities, and any further data you may need to thrive in the virtual assistant industry. This virtual assistant market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The virtual assistant market consists of revenues earned by entities by providing services such as voice-activated virtual assistants, enterprise virtual assistants, and personal assistant services. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual assistant market also includes sales of language translation devices, Echo devices, smartphones, and smart home devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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