Therapeutic Hair Oil Global Market Report 2024

The therapeutic hair oil market size has grown strongly in recent years. It will grow from $3.42 billion in 2023 to $3.62 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to several factors, including growing urbanization and lifestyle changes, a preference for natural and organic ingredients, a rising aging population, medical endorsements and recommendations, and the popularity of hair oils enriched with nourishing ingredients and therapeutic properties.

The therapeutic hair oil market size is expected to see rapid growth in the next few years. It will grow to $5.87 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The forecasted growth in the therapeutic hair oil market can be attributed to several factors, including the growing consumer awareness of the benefits of herbal products, the adverse effects of air pollution on hair health, the increasing prevalence of common hair issues, the development of innovative product formulations, and the rising demand for natural and organic products. Major trends expected in this period include the launch of new hair oil products, collaborations with influencers to promote hair care products, the development of portable and user-friendly hair oil application technologies, and ongoing technological advancements in the field of hair care.

The rising demand within the hair care industry is forecasted to drive the expansion of the therapeutic hair oil market in the foreseeable future. Hair care involves practices aimed at maintaining and enhancing hair health, cleanliness, and appearance. Therapeutic hair oil encompasses specialized products tailored to address specific hair and scalp issues, aligning with shifting consumer preferences and priorities. For instance, in May 2022, as reported by Global Cosmetic Industry Magazine, the hair care sector in the United States is projected to experience a 15% year-over-year growth, with this trend expected to persist until 2024. Moreover, there has been an influx of 6.7 million new buyers in the prestige hair care segment, accompanied by a notable 29% increase in spending per buyer. Consequently, the surge in demand within the hair care sector is propelling the expansion of the therapeutic hair oil market.

Leading companies in the therapeutic hair oil industry are pioneering new products, such as hair growth oils, to bolster their market presence. Hair growth oils, formulated to stimulate healthy hair growth, nourish the scalp, and fortify hair follicles, are at the forefront of this innovation. One notable example is Dabur Vatika, an ayurvedic company based in India, which introduced the Rosemary Hair Growth Oil in December 2023. Enriched with rosemary, hibiscus, and coconut extracts, this hair oil offers users the promise of fuller, thicker, and stronger hair. Dabur Vatika underscores that this product stems from extensive research and development, targeting various hair-related concerns. The introduction of the Rosemary Hair Growth Oil underscores Dabur Vatika's dedication to delivering comprehensive solutions for holistic hair care.

Wella Company, headquartered in Switzerland, acquired Briogeo in April 2022 for an undisclosed sum, bolstering its presence in the therapeutic hair oil market. The move broadens Wella's product range to encompass Briogeo's rapidly expanding line of eco-conscious and natural hair care offerings. This acquisition aligns with Wella Company's sustainable growth strategy, enabling it to meet the rising consumer demand for environmentally-friendly hair care products. Briogeo Hair Care, situated in the United States, specializes in manufacturing therapeutic hair oils.

Major companies operating in the therapeutic hair oil market report are Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal S.A., Henkel AG & Co. KGaA, Bajaj Corp Ltd., Coty Inc., Patanjali Ayurved, Dabur Ltd., Marico Limited, Aveda Corporation, Biotique, Khadi Natural, The Himalaya Drug Company, Lotus Herbals, Cavin Care Group, Emami Group, VLCC Health Care Limited, A.G Industries, Moroccanoil, Apivita, Soulflower Co.Ltd., TRESemmé, Parachute.

Asia-Pacific was the largest region in the therapeutic hair oil market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the therapeutic hair oil market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the therapeutic hair oil market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Therapeutic hair oil is a specialized oil used to treat and nourish the hair and scalp, promoting hair growth, nourishing a dry scalp, increasing moisture and shine, and possibly preventing hair loss. It is often applied through massaging into the scalp and hair for optimal results.

The main types of therapeutic hair oil products include anti-dandruff hair oil, anti-greying hair oil, anti-inflammatory hair oil, and hair growth oil, among others. Anti-dandruff hair oil is formulated to address dandruff-related issues and is used for the treatment of alopecia, inflammatory skin disease, premature grey hair, and other indications. These products are available for use by individuals of all ages and genders and are distributed through various channels, including e-commerce websites, company-owned websites, specialty stores, hypermarkets, and others.

The therapeutic hair oil market research report is one of a series of new reports that provides therapeutic hair oil market statistics, including therapeutic hair oil industry global market size, regional shares, competitors with a therapeutic hair oil market share, detailed therapeutic hair oil market segments, market trends and opportunities, and any further data you may need to thrive in the therapeutic hair oil industry. This therapeutic hair oil market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The therapeutic hair oil market consists of sales of jojoba oil, moroccan argan oil, geranium oil, avocado oil, pumpkin seed oil, and lavender oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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