The paper and paperboard packaging market size is expected to see steady growth in the next few years. It will grow to $546.52 billion in 2030 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to increasing shift toward sustainable packaging materials, rising e-commerce driven packaging demand, expansion of circular economy initiatives, growing investments in paper recycling infrastructure, increasing adoption of smart packaging designs. Major trends in the forecast period include growing adoption of recyclable packaging solutions, rising demand for lightweight paper-based packaging, expansion of corrugated packaging for e-commerce, increasing use of high-strength paperboard grades, enhanced focus on custom printing and branding.
The rapid expansion of e-commerce is expected to drive the growth of the paper and paperboard packaging market in the coming years. E-commerce refers to the purchase and sale of goods and services through online platforms. Paper and paperboard packaging are widely used in e-commerce because they are cost-effective, versatile, lightweight, and sufficiently strong to support product protection, customization, branding, and evolving consumer preferences. For example, in November 2023, according to the United States Census Bureau, a US-based government agency, e-commerce growth reached 7.6% in the third quarter of 2023, compared with 6.9% in the fourth quarter of 2022. In addition, approximately 15.4% of total sales in the second quarter of 2023 were generated through online retail channels. Therefore, the strong growth of e-commerce is driving the expansion of the paper and paperboard packaging market.
Major companies operating in the paper and paperboard packaging market are increasingly adopting innovative recyclable solutions, such as recyclable food packaging, to address rising demand for sustainable packaging. Recyclable food packaging consists of materials that can be efficiently recycled after use, thereby reducing environmental impact. These solutions are typically produced from renewable and sustainable resources and are designed to be curbside recyclable or compostable. For instance, in May 2023, Stora Enso, a Finland-based packaging materials provider, introduced the Tambrite Aqua+ folding box board solution. This product is intended for frozen, chilled, and dry food applications and aims to reduce reliance on fossil-based plastics. It features a water-based dispersion coating that minimizes plastic usage, is fluorochemical-free, and provides resistance to grease and moisture. The dispersion coating technology enables effective integration with paperboard surfaces, offering protection while maintaining recyclability and ensuring product safety and integrity under various storage conditions.
In September 2023, Sonoco Products Company, a US-based manufacturing firm, acquired RTS Packaging for approximately $330 million. Through this acquisition, Sonoco sought to strengthen its recycled fiber-based and paper packaging capabilities while expanding its presence across consumer and industrial packaging markets. RTS Packaging LLC is a US-based manufacturer specializing in fiber partitions, paperboard cartons, and protective paper-based packaging solutions for food, beverage, and industrial end users.
Major companies operating in the paper and paperboard packaging market are WestRock Company, International Paper Company, Amcor Ltd., Tetra Pak, UPM-Kymmene Corporation, Smurfit Kappa Group Plc, Stora Enso Oyj, Oji Holdings Corporation, Graphic Packaging International, DS Smith Plc, Packaging Corporation of America, India Tobacco Company Limited, Metsä Group, South Africa Pulp and Paper Industries Ltd, Domtar Corporation, Cascades Inc., Nippon Paper Industries Co. Ltd, Shandong Bohui Paper Company Ltd, Visy Industries Australia Pty Ltd, BillerudKorsnäs AB, Svenska Cellulosa Aktiebolaget SCA, Mondi Group, Weyerhaeuser, Sonoco Products Company.
Asia-Pacific was the largest region in the paper and paperboard packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the paper and paperboard packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the paper and paperboard packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The paper and paperboard packaging market consists of sales of bags, sacks, wrapping and tissue paper, corrugated packaging, paperboard trays, and padded mailers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
Executive Summary
Paper and Paperboard Packaging Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses paper and paperboard packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase::
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for paper and paperboard packaging? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The paper and paperboard packaging market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Folding Cartons; Corrugated Boxes; Other Product Types2) By Grade: Solid Bleached Sulfate; Coated Unbleached Kraft Paperboard; Folding Boxboard; White Lined Chipboard; Glassine and Greaseproof Paper; Label Paper; Other Grades
3) By End Users: Food; Beverage; Healthcare; Personal Care; Electrical; Other End Users
Subsegments:
1) By Folding Cartons: Straight Tuck Folding Cartons; Reverse Tuck Folding Cartons; Auto Bottom Cartons; Seal End Cartons; Window Cartons2) By Corrugated Boxes: Single-Wall Corrugated Boxes; Double-Wall Corrugated Boxes; Triple-Wall Corrugated Boxes; Die-Cut Corrugated Boxes; Printed Corrugated Boxes
3) By Other Product Types: Paper Bags; Paper Wraps; Trays; Boxes for Retail; Specialty Paperboard Products
Companies Mentioned: WestRock Company; International Paper Company; Amcor Ltd.; Tetra Pak; UPM-Kymmene Corporation; Smurfit Kappa Group Plc; Stora Enso Oyj; Oji Holdings Corporation; Graphic Packaging International; DS Smith Plc; Packaging Corporation of America; India Tobacco Company Limited; Metsä Group; South Africa Pulp and Paper Industries Ltd; Domtar Corporation; Cascades Inc.; Nippon Paper Industries Co. Ltd; Shandong Bohui Paper Company Ltd; Visy Industries Australia Pty Ltd; BillerudKorsnäs AB; Svenska Cellulosa Aktiebolaget SCA; Mondi Group; Weyerhaeuser; Sonoco Products Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Paper and Paperboard Packaging market report include:- WestRock Company
- International Paper Company
- Amcor Ltd.
- Tetra Pak
- UPM-Kymmene Corporation
- Smurfit Kappa Group Plc
- Stora Enso Oyj
- Oji Holdings Corporation
- Graphic Packaging International
- DS Smith Plc
- Packaging Corporation of America
- India Tobacco Company Limited
- Metsä Group
- South Africa Pulp and Paper Industries Ltd
- Domtar Corporation
- Cascades Inc.
- Nippon Paper Industries Co. Ltd
- Shandong Bohui Paper Company Ltd
- Visy Industries Australia Pty Ltd
- BillerudKorsnäs AB
- Svenska Cellulosa Aktiebolaget SCA
- Mondi Group
- Weyerhaeuser
- Sonoco Products Company
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 461.32 Billion |
| Forecasted Market Value ( USD | $ 546.52 Billion |
| Compound Annual Growth Rate | 4.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |


