Mobile Apps and Web Analytics Global Market Report 2024

The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $10.92 billion in 2023 to $12.75 billion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The growth observed in the historic period can be attributed to several key factors, including heightened competition in the mobile market, the increasing adoption of 5G technology, exploration into blockchain technology, the growing significance of mobile marketing channels, and the rising penetration of smartphones among consumers.

The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The anticipated growth in the forecast period is underpinned by several factors, including the rapid adoption of smartphones, the burgeoning trend of remote work, the substantial growth of e-commerce, widespread uptake of cloud storage among SMEs, and the rising demand for mobile apps and web analytics solutions. Major trends expected during this period encompass the adoption of advanced technologies, the expansion of distribution channels, integration with emerging technologies, collaborations and mergers with other prominent brands, and the adoption of serverless computing. These trends illustrate the dynamic landscape of the industry, emphasizing a focus on innovation, partnerships, and leveraging new technologies to drive growth and meet evolving consumer needs.

The upward trajectory of digital transformation is anticipated to drive the expansion of the mobile apps and web analytics market in the foreseeable future. Digital transformation involves strategically integrating digital technologies to fundamentally reshape business processes, culture, and customer experiences. As customers increasingly gravitate towards digital experiences, their expectations for convenience, personalization, and responsiveness heighten, necessitating a shift towards digitalization. Mobile apps and web analytics play a pivotal role in digital transformation by furnishing organizations with valuable insights into user behavior and preferences through the tracking and analysis of user interactions, including app usage patterns, website navigation paths, and customer engagement metrics. For example, in January 2024, according to a report by Exploding Topics, a US-based platform focusing on identifying and monitoring emerging trends and topics on the internet, global investments in digital transformation initiatives amounted to $1.85 trillion in 2022, with projections indicating a surge to $3.4 trillion by 2026. Consequently, the escalating digital transformation is propelling the growth of the mobile apps and web analytics market.

Major players in the mobile apps and web analytics market are concentrating on innovating analytic solutions such as pin analytics to reinforce their market presence. Pin analytics enables users to access real-time insights on their pin performance directly from their mobile devices, marking a significant advancement in mobile app analytics. For example, in July 2022, Pinterest, a US-based image sharing and social media service, introduced pin analytics for mobile. This real-time analytics feature furnishes users with valuable data to make more informed decisions regarding their pin strategy, ultimately impacting their performance on the platform. It offers insights into pin performance metrics including impressions, clicks, saves, and close-ups.

In March 2022, Thoma Bravo, a US-based private equity firm, completed the acquisition of Anaplan Inc. for $10.4 billion. This strategic move enables the integration of Anaplan's capabilities with Thoma Bravo's substantial operational and investment expertise, facilitating the development of advanced analytics and planning tools for the mobile apps and web analytics market. This integration empowers businesses to make faster and more confident decisions. Anaplan Inc., based in the US, is a cloud-native platform specializing in technologies related to mobile apps and web analytics.

Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc., Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd.

North America was the largest region in the mobile apps and web analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile apps and web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mobile apps and web analytics involve the process of gathering, measuring, and analyzing data from mobile applications and websites to comprehend user behavior, enhance user experience, and refine digital marketing strategies. These analytics solutions monitor various metrics such as user engagement, conversion rates, and traffic sources, providing insights into how users interact with mobile apps and websites.

The primary components of mobile apps and web analytics consist of solutions and services. Mobile apps and web analytics solutions encompass software tools and platforms empowering organizations to monitor, measure, and analyze user interactions with their mobile applications and websites. These solutions are deployed across various platforms such as Android, iOS, Windows, Unity, Amazon, and TvOS, available through on-premise and cloud-based modes. They facilitate functions including mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, in-app and web behavioral analysis, application performance, and advertising optimization, among others. These analytics cater to a wide range of end-users including banking, financial services and insurance (BFSI), retail and ecommerce, healthcare and life sciences, government, media and advertisement, telecom and information technology (IT), transportation and logistics, and more.

The mobile apps and web analytics market research report is one of a series of new reports that provides mobile apps and web analytics market statistics, including mobile apps and web analytics industry global market size, regional shares, competitors with a mobile apps and web analytics market share, detailed mobile apps and web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the mobile apps and web analytics industry. This mobile apps and web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile apps and web analytics market consists of revenues earned by entities by providing services such as user analytics, conversion tracking, event tracking, a/b testing, mobile app analytics, and cross-platform analytics. The market value includes the value of related goods sold by the service providers or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The mobile apps and web analytics market also includes sales of servers, network devices, smartphones, and tablets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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