Affective Computing Global Market Report 2024

The affective computing market size has grown exponentially in recent years. It will grow from $62.48 billion in 2023 to $80.4 billion in 2024 at a compound annual growth rate (CAGR) of 28.7%. The growth observed in the historical period can be attributed to several factors, including the growing adoption of electronic devices, the proliferation of gesture-enabled Internet of Things (IoT) devices in smart home automation, an increasing demand for voice-driven workstations and navigation systems, the integration of in-car infotainment systems, and the rising adoption of advanced electronic devices.

The affective computing market size is expected to see exponential growth in the next few years. It will grow to $218.25 billion in 2028 at a compound annual growth rate (CAGR) of 28.3%. The anticipated growth in the forecast period can be attributed to several factors, including the rising internet penetration, the adoption of smart wearable devices, the increasing use of gesture-enabled IoT devices for smart home automation, the growing popularity of wearable technology, and the substantial adoption of cloud-based services. Noteworthy trends expected in the forecast period encompass the introduction of new products and technologies, innovations to meet consumer demand, the need for affective computing research, and efforts to address communication and emotion regulation challenges.

The increasing adoption of Internet of Things (IoT) devices is poised to propel the growth of the affective computing market in the foreseeable future. IoT devices, which are nonstandard computing hardware connecting wirelessly to networks and transmitting data, play a crucial role in affective computing by enabling the understanding and processing of human emotions through technology. Data from DataProt, a Republic of Serbia-based cybersecurity information company, projects a substantial growth in the use of IoT devices, with an anticipated 25.4 billion devices in use by 2030. Furthermore, the rate of IoT devices connecting to the internet is expected to reach 152,200 per minute by 2025. This robust adoption of IoT devices serves as a key driver behind the expansion of the affective computing market.

Prominent companies in the affective computing market are actively innovating solutions, including advanced AI facial recognition and emotion detection technologies, to maintain their competitive positions. AI facial recognition and emotion detection solutions leverage a combination of artificial intelligence (AI) and computer vision to analyze facial expressions and identify emotions exhibited by individuals. For example, in August 2022, Intetics Inc., a US-based software development company, introduced a new AI facial recognition and emotion detection solution. This solution harnesses machine learning and AI to automatically evaluate sentiment and emotions by analyzing facial expressions, body language, and other non-verbal cues. Beyond facial recognition, emotion detection solutions encompass a broader scope, including the analysis of body language, voice patterns, and additional non-verbal signals, providing a comprehensive insight into an individual's emotional state. This innovation in affective computing solutions aligns with the industry's evolving demands and technological advancements.

In June 2021, Pangiam, a renowned security and travel services provider headquartered in the United States, successfully acquired Trueface for an undisclosed sum. This strategic acquisition underscores Pangiam's commitment to advancing its mission of delivering a safer, more efficient, and personalized travel experience. By integrating Trueface's expertise in emerging technologies such as facial recognition and computer vision, Pangiam aims to bolster its technological capabilities and broaden its portfolio of offerings within the security and travel services sectors. Trueface, a US-based company specializing in cutting-edge computer vision solutions encompassing facial recognition, weapons detection, age verification, and anomaly detection, was identified as an ideal partner to support Pangiam's strategic objectives.

Major companies operating in the affective computing market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Microsoft Corporation, Sony Group Corporation, Panasonic Corporation, Intel Corporation, International Business Machines Corporation, Qualcomm Technologies Inc., NEC Corporation, Tobii Technology AB, Gorilla Technology Group, Noldus Information Technology, Entropic Technologies, Affectiva Inc., Beyond Verbal Communication Ltd., iMotions A/S, Sentiance NV, audEERING GmbH, Gesturetek Inc., NuraLogix Corporation, NVISO Inc., Numenta Inc., Kairos AR Inc., Cipia Vision Ltd.

North America was the largest region in the affective computing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affective computing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the affective computing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Affective computing refers to the field of study and development of systems and devices capable of recognizing, interpreting, and responding to human emotions. The primary objective of affective computing is to create machines with the ability to understand and appropriately respond to the emotional states of individuals.

The key technologies in affective computing include touch-based and touchless approaches. Touch-based technology involves the use of touchscreens and other tactile interfaces to analyze and interpret human emotions and affective states. Various components are involved in this technology, including hardware, analytics software, cameras, and other relevant components. Affective computing finds applications across different sectors, including media and entertainment, healthcare and life sciences, government and defense, banking, financial services and insurance (BFSI), and others.

The affective computing market research report is one of a series of new reports that provides affective computing market statistics, including affective computing industry global market size, regional shares, competitors with affective computing market share, detailed affective computing market segments, market trends, and opportunities, and any further data you may need to thrive in the affective computing industry. This affective computing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The affective computing market consists of revenues earned by entities by customized solutions, analytics services, and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The affective computing market also includes sales of emotion-sensing cameras, wearables and system of emotion monitoring which are used in providing services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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