The United States alcoholic beverages market was valued at US$ 519.89 Billion in 2023. The analyst predicts a growth rate of 4.47% from 2024 to 2032. The market is expected to be valued at US$ 770.61 Billion during this period.
Alcoholic beverages contain ethanol from fermentation or distillation. This includes beer, wine, and spirits. They hold significant cultural and economic importance in the US, with a wide variety available from craft breweries, wineries, and distilleries. They are integral to social gatherings and events. The 2022 National Survey on Drug Use and Health (NSDUH) states that 221.3 Million people aged 12 and older, representing 78.5% of this group, have consumed alcohol at some point. Issues like alcohol abuse, however, highlight the challenges associated with their prevalence.
The prominence of California extends to its position as a hub for craft breweries. This nurtures an inventive craft beer scene that entices clients seeking different and flavorful options. It remains the American craft brewing movement's epicenter, boasting more breweries than any other nation. As of January 2023, California hosts over 1,100 craft breweries, surpassing all other states. The California Craft Brewers Association (CCBA), its brewery members, and craft beer fans are pivotal in bolstering the country's economic vitality. In 2021, craft breweries alone contributed a significant US$ 9.03 Billion to California's economic scheme.
The manufacturing process in California encompasses more than just wine and beer. It also yields an excellent output of distilled spirits and other alcoholic drinks, addressing various client choices. The country's significant and prosperous population and thriving tourism enterprise force enormous demand. This is reinforced by a lifestyle that values outdoor pursuits and social gatherings and is superior through the pleasant weather conducive to outdoor beverage enjoyment.
2. Distilled Spirits
3. Wine
4. Others
2. Tin
3. Plastic Bottle
2. On Premises
3. Liquor Stores
4. Grocery Shops
5. Internet Retailing
6. Supermarkets
2. Texas
3. New York
4. Florida
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. New Jersey
10. Washington
11. North Carolina
12. Massachusetts
13. Virginia
14. Michigan
15. Maryland
16. Colorado
17. Tennessee
18. Indiana
19. Arizona
20. Minnesota
21. Wisconsin
22. Missouri
23. Connecticut
24. South Carolina
25. Oregon
26. Louisiana
27. Alabama
28. Kentucky
29. Rest of United States
2. Altria
3. Boston Beer
4. Constellation Brands Inc.
5. Diageo
6. Molson Coors
7. Pernod Ricard SA
Alcoholic beverages contain ethanol from fermentation or distillation. This includes beer, wine, and spirits. They hold significant cultural and economic importance in the US, with a wide variety available from craft breweries, wineries, and distilleries. They are integral to social gatherings and events. The 2022 National Survey on Drug Use and Health (NSDUH) states that 221.3 Million people aged 12 and older, representing 78.5% of this group, have consumed alcohol at some point. Issues like alcohol abuse, however, highlight the challenges associated with their prevalence.
United States Alcoholic Beverages Market Trends
Robust Economic Framework
A sturdy economic system spurs higher disposable earnings levels. This propels spending on discretionary items like alcoholic beverages. In December, personal income surged by US$ 60.0 Billion (0.3% monthly), per the Bureau of Economic Analysis. Consumer spending rose by US$ 133.9 Billion, driven by increased services and goods. With more money for non-necessities, people indulge in beer, wine, and spirits. This fuels demand in the United States alcoholic beverages market.Millennials constitute a Significant segment of Consumers
Millennials wield extensive impact and diverge from previous generations in alcoholic beverage choices. They favor exploration and premium alternatives. This trend has notably influenced the United States alcoholic beverage market's boom and diversification. According to Penn State Extension, a higher percentage of millennials consume spirits (47%), beer (45%), wine (45%), hard seltzer (39%), craft beer (37%), and canned cocktails (29%) compared to Gen Xers and Baby Boomers. Their demand for novelty and quality drives producers to adapt, shaping an evolving industry landscape.Increasing Interest in Top-tier and Luxury Beverages
The alcoholic beverages market sees rising demand for premium and super-premium beverages as customers increasingly seek higher-premium products with natural and valuable ingredients. This trend fuels marketplace expansion, prompting producers to innovate in reaction to evolving patron choices for healthier and more sophisticated alternatives, propelling a dynamic market. For instance, in January 2024, Absolut® and Ocean Spray® introduced the Absolut and Ocean Spray® Vodka Cranberry cocktail in a convenient RTD layout, reflecting this trend. Crafted from premium elements, such as Absolut Vodka and real Ocean Spray® Cranberry Juice, the Vodka Cran™ RTD variety gives natural flavors and sparkling water, catering to various consumer preferences.California Alcoholic Beverages Market
California may command a leading role in the United States alcoholic beverages market. This is mainly attributed to its thriving wine industry. Benefitting from the Mediterranean weather, California is the nation's essential wine-producing area. The Wine Institute states that the state accounts for approximately 80% of the nation's wine production, positioning itself as the world's fourth-biggest wine production area. Moreover, more than 80% of California wine is crafted in Certified Sustainable California Wineries, and over half of the state's about 615,000 vineyard acres are certified to one of California's sustainability packages, including Certified California Sustainable Winegrowing, Fish Friendly Farming, LODI RULES, Napa Green, and SIP Certified. This wealth of production guarantees a wide array of wines tailored to various tastes and budgets.The prominence of California extends to its position as a hub for craft breweries. This nurtures an inventive craft beer scene that entices clients seeking different and flavorful options. It remains the American craft brewing movement's epicenter, boasting more breweries than any other nation. As of January 2023, California hosts over 1,100 craft breweries, surpassing all other states. The California Craft Brewers Association (CCBA), its brewery members, and craft beer fans are pivotal in bolstering the country's economic vitality. In 2021, craft breweries alone contributed a significant US$ 9.03 Billion to California's economic scheme.
The manufacturing process in California encompasses more than just wine and beer. It also yields an excellent output of distilled spirits and other alcoholic drinks, addressing various client choices. The country's significant and prosperous population and thriving tourism enterprise force enormous demand. This is reinforced by a lifestyle that values outdoor pursuits and social gatherings and is superior through the pleasant weather conducive to outdoor beverage enjoyment.
United States Alcoholic Beverages Company News
Anheuser-Busch, Altria, Boston Beer, Constellation Brands Inc., Diageo, Molson Coors, and Pernod Ricard SA are the leading enterprises in the United States alcoholic beverages market.- In March 2024 - Boston Beer introduced Truly Tequila Soda nationwide, the latest addition to the hard seltzer brand's product range. The company states that the beverage is crafted to meet consumer preferences and features premium Blanco tequila, authentic fruit juice, and sparkling water.
- In March 2023 - Diageo finished the acquisition of Don Papa Rum.
- In May 2023 - The American division of Anheuser-Busch InBev divested Appalachian Mountain Brewery back to its original owners, the US craft brewer. Anheuser-Busch acquired the North Carolina-based company in 2020 as part of its complete acquisition of Craft Brew Alliance.
- In July 2023 - The renowned premium tequila brand Tequila CAZADORES unveiled a new addition to its lineup of 100% agave tequilas: CAZADORES Café. This flavorful and velvety coffee liqueur, crafted with boldness and smoothness, is now accessible throughout the United States.
- In August 2023, Molson Coors Beverage Company finalized an agreement to purchase Blue Run Spirits ('Blue Run'), a renowned producer of meticulously crafted bourbon and rye whiskies known for its innovation and accolades. This acquisition marks another milestone in Molson Coors' transformation into a comprehensive beverage enterprise, empowering Blue Run with the necessary resources to expand its presence in the market further.
- In December 2023 - Eggo and Doritos introduced alcoholic beverages with food flavors, garring mixed reactions. Kentucky Fried Chicken debuted a rum drink to complement its wings in a somewhat expected yet surprising move. These are just a handful of household brands venturing into boozy beverages.
Type - United States Alcoholic Beverages Market breakup in 4 viewpoints:
1. Beer2. Distilled Spirits
3. Wine
4. Others
Packaging - United States Alcoholic Beverages Market breakup in 3 viewpoints:
1. Glass Bottle2. Tin
3. Plastic Bottle
Distribution Channel - United States Alcoholic Beverages Market breakup in 6 viewpoints:
1. Convenience Stores2. On Premises
3. Liquor Stores
4. Grocery Shops
5. Internet Retailing
6. Supermarkets
States - United States Alcoholic Beverages Market breakup of 29 States:
1. Below 10 Years California2. Texas
3. New York
4. Florida
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. New Jersey
10. Washington
11. North Carolina
12. Massachusetts
13. Virginia
14. Michigan
15. Maryland
16. Colorado
17. Tennessee
18. Indiana
19. Arizona
20. Minnesota
21. Wisconsin
22. Missouri
23. Connecticut
24. South Carolina
25. Oregon
26. Louisiana
27. Alabama
28. Kentucky
29. Rest of United States
All the key players have been covered from 3 viewpoints:
- Overview
- Recent Development
- Revenue Analysis
Company Analysis:
1. Anheuser-Busch2. Altria
3. Boston Beer
4. Constellation Brands Inc.
5. Diageo
6. Molson Coors
7. Pernod Ricard SA
Table of Contents
1. Introduction2. Research Methodology3. Executive Summary5. United States Alcoholic Beverages Market
4. Market Dynamics
6. Market Share - United States Alcoholic Beverages Analysis
7. Type - United States Alcoholic Beverages Market
8. Packaging - United States Alcoholic Beverages Market
9. Distribution Channel - United States Alcoholic Beverages Market
10. States - United States Alcoholic Beverages Market
11. Porter’s Five Analysis - United States Alcoholic Beverages Market
12. SWOT Analysis - United States Alcoholic Beverages Market
13. Key Players
List of Figures
List of Tables
Companies Mentioned
- Anheuser-Busch
- Altria
- Boston Beer
- Constellation Brands Inc.
- Diageo
- Molson Coors
- Pernod Ricard SA
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | April 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 519.89 Billion |
| Forecasted Market Value ( USD | $ 770.61 Billion |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | United States |
| No. of Companies Mentioned | 7 |
