Gardening Equipment Market Overview, 2024-29

The global gardening equipment market presents a vibrant and dynamic landscape shaped by a multitude of factors, ranging from cultural preferences to technological advancements and environmental concerns. Gardening, once considered a leisure activity confined to suburban backyards, has transcended traditional boundaries to become a global phenomenon embraced by urban and rural dwellers alike. From tending to window boxes in city apartments to cultivating expansive landscapes in suburban neighbourhoods, gardening enthusiasts across the globe rely on an array of equipment and tools to nurture their green spaces.

The market encompasses a wide spectrum of products, including lawn mowers, trimmers, hand tools, irrigation systems, and innovative smart gardening devices, catering to the diverse needs and preferences of consumers. With increasing urbanisation, growing interest in sustainable living, and a burgeoning appreciation for the health and wellness benefits associated with gardening, the demand for gardening equipment continues to rise. Moreover, technological innovations such as robotic lawn mowers, smart irrigation systems, and ergonomic tools are revolutionising the gardening experience, offering convenience, efficiency, and precision to both novice and experienced gardeners. However, amidst the opportunities for growth and innovation, the market faces challenges ranging from seasonal demand fluctuations and environmental concerns to supply chain disruptions and changing consumer demographics. Furthermore, government initiatives aimed at promoting gardening, green spaces, and sustainable practices can drive demand for gardening equipment. Subsidies, incentives, and community gardening programmes encourage individuals to engage in gardening activities and invest in gardening equipment.

According to the report “Global Gardening Equipment Market Overview, 2029”, the market is anticipated to cross USD 115 Billion by 2029, increasing from USD 80.43 Billion in 2023. The market is expected to grow with 6.83% CAGR by 2024-29. There is a rising trend of individuals engaging in home gardening as a hobby or for sustainable food production. This growing interest in gardening drives the demand for gardening equipment such as hand tools, watering cans, pots, and planters. Compact gardening tools appropriate for urban settings are becoming more and more in demand as a result of the world's rapid urbanisation, which has reduced living areas.

The popularity of indoor gardening, rooftop gardening, and balcony gardening among urban residents is rising, which is fueling the need for specialised small-space gardening equipment. Gardening is increasingly recognised for its therapeutic benefits, including stress reduction, physical activity, and connection with nature. As awareness of the health and wellness benefits of gardening grows, so does the demand for gardening equipment among consumers seeking to improve their well-being. There is a movement towards environmentally friendly gardening tools and techniques as worries about the sustainability of the environment develop.

Customers are looking for gardening tools composed of environmentally friendly materials and goods that encourage water conservation, energy efficiency, and less environmental impact. Technological innovations in the gardening industry, such as smart irrigation systems, robotic lawn mowers, and battery-powered tools, are driving demand for advanced gardening equipment. These technologies offer convenience, efficiency, and precision, appealing to both novice and experienced gardeners.

Market Drivers

Growing Interest in Home Gardening: One of the significant drivers of the global gardening equipment market is the growing interest in home gardening among consumers worldwide. Over recent years, there has been a notable shift towards self-sufficiency, sustainability, and a desire for a closer connection to nature. Home gardening provides individuals with the opportunity to cultivate their own fruits, vegetables, herbs, and flowers, whether in backyard gardens, balconies, or even indoor spaces. This trend is driven by various factors, including a greater emphasis on healthy eating, concerns about food security, and a desire for fresh, organic produce. As more people embrace home gardening as a rewarding and fulfilling hobby, the demand for gardening equipment such as hand tools, watering cans, pots, and planters continues to grow. Additionally, the rise of social media platforms and online gardening communities has further fueled interest in home gardening by providing inspiration, tips, and resources for novice and experienced gardeners alike.

Rising Urbanization: Urbanisation is another key driver shaping the global gardening equipment market. As populations continue to migrate from rural to urban areas, cities around the world are experiencing rapid expansion and densification. Despite the limited space available in urban environments, there is a growing desire among urban dwellers to incorporate greenery into their living spaces. Balcony gardens, rooftop gardens, community gardens, and vertical gardens are becoming increasingly popular as people seek to reconnect with nature and create tranquil oases amidst the concrete jungle. This trend is driven by a desire for improved quality of life, enhanced well-being, and the aesthetic appeal of green spaces in urban settings. To meet the needs of urban gardeners, there is a growing demand for compact, space-saving gardening equipment such as portable planters, vertical gardening systems, and lightweight tools suitable for small-scale gardening.

Market Challenges

Changing Demographics: One of the significant challenges facing the global gardening equipment market is changing demographics, particularly the ageing population in many regions. As populations age, there is a shift in consumer preferences and needs, impacting the demand for gardening equipment. Older individuals may require gardening equipment that is more ergonomic, lightweight, and easy to use to accommodate mobility issues and physical limitations. Additionally, changing demographics may also result in a decline in the number of active gardeners, as younger generations may not have the same level of interest or time to engage in gardening activities.

Weather Variability: Weather variability presents another significant challenge for the global gardening equipment market. Climate change has led to increasing unpredictability in weather patterns, including fluctuations in temperature, rainfall, and extreme weather events such as storms, droughts, and heatwaves. These weather variations can disrupt gardening activities, damage crops, and impact the overall demand for gardening equipment. For example, prolonged periods of drought may reduce the need for watering equipment, while excessive rainfall or flooding may damage gardens and equipment, leading to decreased sales. Moreover, extreme temperatures and weather events may also affect consumer behaviour, with individuals less inclined to engage in outdoor gardening activities during adverse weather conditions.

Based on the product types, they are segmented into lawn mowers, hand tools and wheeled implements, handheld power tools, and water equipment.

Water equipment is a growing market, and in many regions around the world, water scarcity is a significant concern due to factors such as population growth, urbanisation, and climate change. Efficient water management practices are essential for sustaining gardens and landscapes amidst water scarcity concerns. As a result, there is a growing demand for water-efficient irrigation systems and equipment that minimise water waste and optimise water usage in gardening. The global gardening market encompasses a wide range of climates, from arid regions to humid tropical areas. Different climates have varying water requirements for plants, making water equipment essential for meeting the specific watering needs of different landscapes.

For example, in arid regions, drip irrigation systems and water-efficient sprinklers are crucial for delivering water directly to plant roots while minimising evaporation. Rapid urbanisation has led to smaller living spaces, particularly in urban areas where traditional gardens may be limited. As a result, urban gardeners often rely on container gardening, rooftop gardens, and other small-space gardening techniques. Water equipment such as watering cans and drip irrigation systems are essential for watering plants in containers and small garden plots, driving demand for these products in urban gardening settings.

In terms of end users, they are bifurcated into commercial/government and residential. According to the report, the sales channels are bifurcated into lawn and garden specialty stores, home centers, national retailers and discount stores, hardware stores, and e-commerce.

Residential is increasing the use of gardening equipment; smaller living spaces are the result of rapid urbanisation, especially in metropolitan regions where traditional gardens may be scarce. Because of this, growing numbers of urban dwellers are growing plants in containers, on rooftops, balconies, and other limited spaces using gardening methods. The need for gardening tools designed for homes, such as portable planters, vertical gardening systems, and small tools, is being driven by this trend. There is a growing desire among homeowners to create outdoor living spaces that extend their living areas into the outdoors.

Gardens, patios, and backyard spaces serve as areas for relaxation, entertainment, and socialising with family and friends. As homeowners invest in creating and maintaining these outdoor spaces, there is a corresponding demand for gardening equipment to upkeep gardens, lawns, and landscaping features. Furthermore, home centres significantly contribute to the market for homeowners wishing to buy gardening tools together with other items for house maintenance and development; home centres provide a convenient one-stop shopping experience.

Home centres enable consumers to conveniently locate all the gardening supplies they want for their projects in one location by offering a large assortment of gardening tools and equipment under one roof. Home centres typically carry a diverse selection of gardening equipment, ranging from basic hand tools and watering cans to more specialised items such as lawn mowers, trimmers, and irrigation systems. This extensive product variety allows customers to choose from a range of brands, styles, and price points to suit their gardening needs and preferences.

Based on the report, the five regions covered in the report include North America, Europe, Asia Pacific, South America, the Middle East, and Africa.

The Asia-Pacific region is undergoing rapid urbanisation, leading to smaller living spaces and increased interest in urban gardening. As more people move into urban areas, there is a growing demand for gardening equipment suitable for small-space gardening, such as balcony gardens, rooftop gardens, and indoor planters. Consumers' disposable incomes are increasing as a result of economic expansion in the Asia-Pacific area. People have more money to spend on hobbies and home renovation tasks, like gardening, as their disposable income rises. The demand for gardening equipment among residential users is being driven by this trend. There is a growing interest in home gardening as a hobby and a way to connect with nature and promote well-being.

Home gardening allows individuals to grow their own fruits, vegetables, herbs, and flowers, providing a source of fresh produce and enhancing the aesthetic appeal of homes. The increasing popularity of home gardening drives the demand for gardening equipment in the Asia-Pacific region. There is a growing awareness of the health and wellness benefits associated with gardening, including stress reduction, physical activity, and mental well-being.

As people become more health-conscious, they are turning to gardening as a way to improve their overall quality of life. This heightened interest in health and wellness contributes to the growing demand for gardening equipment in the Asia-Pacific region. Some governments in the Asia-Pacific region are implementing initiatives to promote green spaces, urban gardening, and sustainable living. These initiatives may include subsidies, incentives, and educational programmes aimed at encouraging individuals to engage in gardening activities and invest in gardening equipment.

The market can be categorized as a fragmented market in nature due to the presence of few major players such as The Toro Company, MTD Products, Inc (now Stanley Black and Decker, Inc), Deere and Company; Briggs Stratton and Husqvarna Group, along with small and medium scale manufacturers. The companies follow two major trends that are keeping a line of a variety of products or concentrating on selling a particular gardening equipment instance, ANDREAS STIHL AG & Co. KG is into manufacturing and selling handheld power equipment such as trimmers and blowers, but JCB Tools has a product line of, power tools, storage solutions, electric hand tools, and accessories.

The market is highly competitive, Major companies, with a global reach and a wide range of gardening tools, use strategic actions like launching new products, forming partnerships, and acquiring other companies to stay ahead. Innovation is a driving force in this market, with an emphasis on creating advanced tools that meet the changing preferences of consumers who prioritize efficiency and sustainability. Furthermore, the market is seeing smaller niche players introduce specialized tools and eco-friendly alternatives, which adds to the variety of products available.

Recent Developments

• In 2023, in order to enhance the value and streamline operations for John Deere Dealers, collaboration between John Deere and Microsoft has been established. They are jointly developing a shared technological platform that will revolutionize various areas of a dealer's business, opening up new avenues for growth, innovation, and gaining valuable customer perspectives.
• In 2023, the European market witnessed the introduction of Husqvarna CEORA's latest innovation, the CEORA robotic lawn mower. This cutting-edge technology not only enhances the overall lawn quality, but also effectively decreases costs by around 30% in comparison to traditional commercial mowers.
• In January 2023, John Deere entered into a strategic collaboration with Microsoft to enhance value and operational efficiencies for John Deere Dealers. Together, they are developing a unified technology platform to optimize various aspects of a dealer's business, fostering new growth opportunities, innovation, and valuable customer insights for dealers.
• In September 2022, to encourage customers to recycle home appliances and tool products containing integral lithium-ion batteries, Stanley Black & Decker recently announced a partnership with TerraCycle, a global leader in recycling. A variety of products from the Stanley Black & Decker brand portfolio, including BLACK+DECKER, DEWALT, CRAFTSMAN, STANLEY, PORTER-CABLE, IRWIN, LENOX, MAC TOOLS, and BOSTITCH, will be accepted as part of the free program.
• In May 2022, AriensCo completed the acquisition of Thomas Equipment, the producer of Skid Steer and Mini Skid Steer loaders from A-L Parts Inc. The acquisition enabled AriensCo to provide a new four-season product line under the Gravely brand to address the rental and construction markets. This proved to be a perfect addition to AriensCo's Gravely product line.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Gardening Equipment market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Lawn Mowers
• Hand Tools & Wheeled Implements
• Handheld Power Tools
• Water Equipment

By End User

• Commercial/Government
• Residential

By Sales Channel

• Lawn & Garden Specialty Stores
• Home Centres
• National Retailers & Discount Stores
• Hardware Stores
• E-commerce

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Gardening Equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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