North America Wellness Tourism Market Outlook, 2029

In addition to its spectacular scenery, energetic cities, and varied cultures, North America is a major destination for wellness travelers, drawing millions of travelers each year who are looking to unwind, rejuvenate, and take care of themselves. Travelers can find many ways to feed their mind, body, and spirit in the region, from opulent spas tucked away in the highlands to holistic retreats on peaceful coastlines. The diversity of wellness tourism in North America is one of its distinguishing characteristics. With a vast array of wellness experiences to suit diverse tastes and interests, the continent has much to offer.

In the United States alone, wellness tourism has seen remarkable growth, with destinations such as California, Hawaii, and Arizona emerging as hotspots for wellness seekers. These destinations offer an array of wellness activities, including yoga retreats, meditation sessions, detox programs, and outdoor adventures, set against stunning natural backdrops. Canada is a major player in the North American wellness tourism sector because of its beautiful environment and modern cities. Travelers may re-establish a connection with nature and learn about indigenous healing techniques in Canada, which provides stunning scenery such as the towering Rocky Mountains and the serene coastlines of Vancouver Island. There are many wellness centers and eco-retreats that offer a haven for peace-seekers. Numerous factors, such as consumers' increased health consciousness, urban stress levels, and a growing desire for immersive travel, are driving the wellness tourism business in North America. The demand for wellness-focused experiences is being driven, in large part, by millennials who are looking for real, life-changing experiences that support overall well-being. In recent years, there has been a noticeable shift towards wellness tourism that goes beyond traditional spa treatments and relaxation. Travelers are increasingly seeking immersive experiences that promote mental and emotional wellness, such as mindfulness retreats, digital detox programs, and wellness workshops led by experts in psychology and mindfulness.

According to the research report 'North America Wellness Tourism Market Outlook, 2029,' the North America Wellness Tourism market was valued more than USD 300 Billion in 2023. Another important factor influencing how wellness tourism is developed in North America is technology. Travelers may now easily incorporate wellness into their daily life with the help of technology, thanks to wearable devices that track fitness metrics and wellness applications that offer guided meditation sessions. Furthermore, social media platforms have developed into effective tools that wellness influencers and resorts use to highlight their services and draw in a large international clientele.

In addition to serving lone travelers, the North American wellness tourism sector is seeing an increase in group travel with a wellness focus. Wellness trips and retreats catered to particular groups of people are becoming more and more popular. Examples include business wellness retreats, women's wellness retreats, and couples wellness retreats. Participants' sense of connection and camaraderie is fostered by these group experiences, which improves the overall wellness journey. Another trend reshaping the North American wellness tourism market is the integration of wellness into other sectors, such as hospitality, tourism, and real estate.

Hotels and resorts are increasingly incorporating wellness amenities and services into their offerings, including on-site spas, healthy dining options, and fitness facilities. Similarly, wellness-focused real estate developments, such as wellness communities and residential retreats, are on the rise, appealing to homebuyers seeking a holistic lifestyle. The sustainability of the environment is yet another important concern for the North American wellness tourism sector. Demand for sustainable and eco-friendly wellness experiences is rising as more and more tourists become ecologically aware. Environmental stewardship needs to be prioritized more in the wellness tourism industry, from eco-retreats that run on renewable energy to organic spas that use materials that are produced locally. Some of the most popular spa destinations worldwide are found on this continent, such as Arizona's Sedona, known for its holistic wellness centers and energy vortexes, and California's Napa Valley, known for its grape spas. From yoga and meditation retreats in remote natural locations to health boot camps and digital detox programs, North America offers a wide variety of wellness retreats to suit a wide spectrum of interests.

Major Drivers

Growing health consciousness: An important factor propelling the wellness tourism industry in North America is the growing focus on individual health and well-being. As the value of maintaining a healthy lifestyle becomes increasingly apparent, more people are looking for holistic wellness experiences to revitalize their bodies, minds, and spirits. The desire to lessen the negative impacts of stress, sedentary lifestyles, and urban living is driving this trend, which is causing a spike in demand for spa holidays, wellness retreats, and wellbeing-focused activities all over the continent. The market for wellness tourism is growing and serving a wide variety of wellness tastes and lifestyles as consumers place an increasing emphasis on preventative healthcare and self-care practices.

Stressful urban lifestyles: In North America, the fast-paced urban lifestyle and the pressures that go along with it have become major factors in the growth of wellness tourism. Retreats and health sanctuaries are becoming more and more popular as people struggle with stressful work schedules, technology overload, and environmental stressors. These places allow people to relax and rejuvenate. Wellness tourism gives visitors a break from the stresses of everyday life by giving them the chance to unplug from electronics, reconnect with the outdoors, and prioritize self-care. In an effort to put their mental and emotional health first, tourists are fleeing the bustle of the city and flocking to wellness destinations, spa resorts, and mindfulness retreats.

Major Challenges

Accessibility and affordability: One of the key issues confronting the North American wellness tourism market is ensuring accessibility and affordability for a larger clientele. Many wellness retreats and experiences are expensive, making them unaffordable for budget-conscious tourists. Addressing this issue necessitates the creation of more diversified and cheap wellness options, as well as attempts to make wellness experiences inclusive and accessible to people of all income levels.

Regulatory compliance and standards: North America's wellness tourism business operates in a complicated regulatory environment, with various norms and needs between jurisdictions. Maintaining compliance with health and safety rules, licensing requirements, and industry standards can be difficult for wellness enterprises, particularly small operators and startups. Streamlining laws, increasing transparency, and developing industry-wide best practices can all help to reduce this issue and increase customer trust.

Based on traveller segment market includes secondary and primary. Secondary traveller segment is expected to lead the North America wellness tourism market. Based on location segment market is segmented into domestic and international. Domestic location segment is expected to lead the North America wellness tourism market.

The secondary traveller category, which includes people aged 50 and up, frequently prioritizes health and well-being as they age. With a growing awareness of the necessity of living a healthy lifestyle, this group is looking for wellness-focused travel experiences to meet their physical, mental, and emotional health demands. As a result, individuals are more inclined to actively seek out wellness tourism options, which increase market demand. Many secondary travelers are retired or have more disposable income than younger groups. With more financial stability and spare time, individuals may invest in wellness tourist experiences that encourage relaxation, renewal, and overall well-being.

This demographic's willingness and capacity to invest in travel and wellness make them a lucrative target market for wellness tourism providers. Individuals in North America benefit greatly from domestic travel because it is both convenient and accessible. With a wealth of wellness locations and facilities available inside their own countries or surrounding regions, travelers can conveniently access wellness tourism offers without having to book long-haul flights or make elaborate travel preparations.

Domestic wellness tourism is particularly appealing to a wide spectrum of travelers because of its convenience, which drives market demand. North America has a wide variety of health locations, including calm beach getaways, picturesque mountain resorts, and urban wellness facilities. The region has something for everyone, whether they want to relax, adventure, immerse themselves in culture, or develop their spiritual lives. With so many options available domestically, travelers have the opportunity to choose wellness experiences that align with their individual preferences and travel goals.

Based on service type segment market is divided into lodging, in-country transport, wellness activities, food & beverage and others. Lodging service type is projected to dominate the North America wellness tourism market.

North American lodging businesses frequently provide personalized wellness programs and packages based on wellness visitor’s needs and interests. These programs may include spa treatments, fitness courses, dietary counseling, mindfulness workshops, and outdoor activities, allowing clients to customize their health experiences depending on their specific goals and interests. North America has a broad choice of hotel options to suit various budgets, preferences, and travel styles. Whether tourists want luxury resorts, eco-friendly lodges, health retreat facilities, or lovely bed-and-breakfasts, they can discover lodgings that meet their wellness goals and tastes.

This diversity of options allows tourists to choose the accommodation businesses that best meet their needs while still having access to wellness amenities and services. Lodging establishments play a pivotal role in enhancing the overall guest experience in wellness tourism. From the moment traveler’s check-in, they are immersed in a world of wellness-focused hospitality, personalized service, and attention to detail. Whether it's providing organic toiletries, offering wellness-themed room amenities, or organizing wellness-focused activities and events, lodging establishments go the extra mile to ensure that guests feel pampered, refreshed, and revitalized during their stay.

Based on report market includes three major countries including United States, Canada and Mexico. United States is expected to dominate the North America wellness tourism market.

The United States has a wide variety of health options, including luxury spas, holistic retreats, wellness resorts, and wellbeing-focused places like Sedona, Arizona, and Ojai, California. This diversity appeals to a wide range of wellness tourists' interests and preferences. The physical diversity of the United States, with breathtaking landscapes ranging from coastlines and mountains to deserts and forests, makes it a perfect setting for wellness tourism. Visitors can participate in wellness activities in a variety of natural locations, including coastal yoga retreats and mountain wellness treks.

The United States is a global leader in wellness innovation and technology, with a robust ecosystem of wellness startups, health tech firms, and wellness-specific apps. This culture of innovation enriches the wellness tourism experience, giving travelers access to cutting-edge wellness technologies and digital wellness solutions. Wellness is strongly embedded in American culture, with a focus on fitness, diet, and self-care.

This cultural perspective creates a favorable climate for wellness tourism, encouraging people to prioritize their health and well-being and seek out wellness experiences both locally and overseas. Aside from typical wellness experiences, the United States is a top destination for medical tourism, attracting international visitors seeking innovative medical treatments, operations, and wellness services. The country's world-class healthcare facilities, renowned medical staff, and cutting-edge medical technologies all contribute to its reputation as a medical tourism hotspot, supplementing the wellness tourism it offers.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Wellness Tourism market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Traveller

• Secondary
• Primary

By Location

• Domestic
• International

By Service

• Lodging
• In-country Transport
• Wellness Activities
• Food & Beverage
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Wellness Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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