Baby Feeding Bottles and Accessories Market - Forecasts from 2024 to 2029

The global baby feeding bottles and accessories market is evaluated at US$4.019 billion for the year 2022 and is projected to grow at a CAGR of 5.75% to reach the market size of US$5.944 billion by the year 2029.

The market for baby feeding bottles is driven by growing birth rates and working parents' need for easy-to-use alternatives. Technological advancements that improve bottle performance and draw in safety-conscious customers include anti-colic features. E-commerce makes it simple to acquire a range of eating options, and strong branding and marketing shape customer preferences. Market dynamics are influenced by shifting parenting trends and regulatory compliance. More disposable income enables parents to choose high-end, niche baby goods. The overall baby feeding bottles market is evolving owing to a combination of convenience, safety, and lifestyle trends among other factors.

Market participants for baby feeding bottles set themselves apart with innovations like anti-colic systems and health-conscious materials while putting a premium on product appeal and safety. To engage a wide range of consumers, strategies including digital marketing, customization, and eco-friendly activities are used. Their competitive positioning is further strengthened by global expansion, consumer education, and compliance with legislation

Rising birth rates

The demand for baby feeding bottles and accessories is significantly impacted by rising birth rates, which results in larger market sizes, more demand, and ultimately higher revenue growth. With feeding bottles being a vital component of infant feeding, parents are searching for important baby care goods as more infants are born. This increase in demand not only encourages producers to innovate by bringing in cutting-edge features and designs, but it also makes the market more competitive. Birth rates and the baby feeding bottle sector are closely related, reflecting shifting demographics as well as important economic aspects that support a healthy market ecology which meets the changing needs of an increasing number of parents. Additionally, as per the Government of Hong Kong, the birth rate for different sexes was 16,838 for male children and 15,663 for female children in Hong Kong.

The baby feeding bottle sector experiences market expansion due to increased demand from manufacturers that diversify their products to cater to a larger consumer base, which is accelerated by rising birth rates. Increased manufacturing, distribution activities, and product innovation are characteristics of this expansion. The economic impact is significant since higher birth rates stimulate economic growth by boosting consumer spending, creating jobs, and opening business opportunities in associated industries. The relationship observed among birth rates, market dynamics, and economic consequences highlights how these factors are interdependent and have shaped the market landscape for baby feeding bottles.

Many Australian regions experience growth in birth rates due to a variety of variables, such as improved healthcare, sociological shifts, government programs encouraging families, and economic stability. Furthermore, as per the Australian Bureau of Statistics, the birth rate of male children was 1,54,281 in 2022, whereas that for females was 1,46,403. This is anticipated to impact the baby feeding bottle market in the region.

Nipple Care Products

To sustain and improve child survival rates globally, breastfeeding - especially exclusive breastfeeding - is essential because it gives infants nutrition, care, and environment-specific immune protection. However, the establishment of breastfeeding presents distinct difficulties in a neonatal unit as a result of preterm, low birth weights, sickness, and other congenital and acquired complications. Consequently, a strong justification must be provided before any alternatives to direct breastfeeding, such as nipple shields, are introduced.

Moreover, nipple shields, thin and flexible silicone shields placed over the areola and nipple before breastfeeding, serve as a valuable tool for nursing women to achieve their breastfeeding goals. These shields aid in facilitating the latch-on process for breastfeeding, particularly for certain newborns.  Accordingly, a prospective examination  conducted on a nationwide cohort of preterm children in Denmark revealed that 54% of mother-infant dyads utilized breast shields for various reasons. Nursing issues related to the newborn were cited more frequently than those concerning the mother.

As previously mentioned, breastfeeding women commonly encounter breast discomfort, which, if untreated, can lead to early breastfeeding cessation. According to data from an online survey  conducted among women in the UK, 68% reported experiencing physical problems with nursing, with 76% of them having latch-related nipple pain (LRNP).

LRNP was found to significantly impact breastfeeding outcomes, with 19% of respondents discontinuing breastfeeding entirely, and another 29% temporarily stopping breastfeeding and/or increasing the number of formula feeds. This highlights the potential demand for nipple care products. For instance, as per the same survey, nipple shields were the second most frequently used solution, chosen by 21% of survey participants.

China baby feeding bottle and accessories market is set to expand steadily. 

The baby feeding bottle industry in China has experienced continuous innovation in its product offerings. Baby feeding bottle producers have been generating ideas for new products that specifically cater to customer needs.

Further, a recent survey indicates that Chinese manufacturers of baby bottles are achieving remarkable success through online marketplaces. These days' parents are more focused on raising their standard of living and becoming more health conscious, so they're spending more money on things like baby bottles and dental care products. Chinese parents have also been purchasing more baby goods in recent years. Baby bottles are one of the most often bought products on e-commerce websites. It should come as no surprise that China is experiencing a boom in the baby bottle industry, especially in terms of online sales, given the country's increasing smartphone population.

Moreover, the demand for baby feeding bottles has surged as a result of the lifting of the one-child policy, which was prompted by growing concerns about the country's ageing population and shrinking workforce. Additionally, increased government expenditure on healthcare due to higher awareness of infant health and hygiene is also positively impacting the market growth. For instance, as per the World Bank, the government expenditure on health was 5.35% of GDP In 2019 which increased to 5.59% in 2020.

Market Key Developments

• In September 2023, Hegen Pte Ltd and Solvay, a top global provider of specialized materials, formed a strategic alliance for the use of environmentally friendly DuradexTM polyphenyl sulfone (PPSU) mass balance in Hegen's premium line of Press-to-Close, Twist-to-OpenTM (PCTOTM) baby feeding bottles. Third-party mass balance certified, the PPSU grade's circular, non-fossil feedstock composition satisfies end users' demands for more environmentally friendly goods. Amorphous and naturally clear amber, DuradexTM PPSU is devoid of synthetic colors, phthalates, and bisphenols like BPA. 
• In February 2020, with the introduction of the cutting-edge NUK® Smooth FlowTM Anti-Colic Bottle, which provides parents and infants with a stress-free bottle-feeding experience, NUK® expanded its baby bottle lineup. For comfortable, colic-free feeding, the new bottle is specifically made to let baby adjust the milk flow based on their suction power. As per the company, 98% of newborns take the Smooth Flow bottle.  The new, third generation SofTouch nursing bottle series from Pigeon Corporation was made available for purchase nationwide on February 14, 2022. The new SofTouch goods was sold online at drugstores, and baby supply stores. The third generation of Pigeon's SofTouch nursing bottle line which holds the top spot in the Japanese nursing bottle market represents the series' first significant change in eleven years. 

Segmentation:

By Type

• Bottles
• Upto 4 Oz
• 4.1 to 6 Oz
• 6.1 to 9 Oz
• More than 9 Oz
• Breastfeeding Accessories
• Nipple Care Products
• Breast Heating and Cooling Pads
• Breast Shells
• Others

By Material

• Plastic
• Stainless Steel
• Silicone
• Glass

By Sales Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• UK
• France
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• Thailand
• Taiwan
• Indonesia
• Others