Europe Power Rental Market Outlook, 2029

The power rental market in Europe is experiencing robust growth and innovation, driven by a combination of factors such as increasing demand for temporary power solutions, rapid industrialization, ageing grid infrastructure, and the rise in construction and infrastructure development projects across the region. Power rental services provide a flexible and efficient alternative for businesses and industries facing temporary power shortages, planned maintenance shutdowns, or emergency situations. With advancements in technology and the adoption of renewable energy sources, such as solar and wind, the power rental market in Europe is witnessing a shift towards cleaner and more sustainable solutions.

With a growing emphasis on environmental sustainability and carbon reduction goals, power rental companies in Europe are increasingly investing in cleaner and more efficient power generation technologies. This includes the adoption of hybrid power systems, biofuels, and advanced emissions control technologies to minimise environmental impact and meet regulatory requirements. Furthermore, Europe is a key player in renewable energy adoption, with ambitious targets for increasing renewable energy capacity and reducing carbon emissions. Power rental companies play a crucial role in supporting renewable energy projects by providing temporary power solutions for wind farms, solar installations, hydroelectric plants, and energy storage facilities during construction, commissioning, and grid integration phases. The power rental market in Europe is competitive, with several major players and a mix of regional and multinational companies vying for market share. In recent years, the market has witnessed consolidation through mergers, acquisitions, and strategic partnerships as companies seek to expand their geographic presence, service offerings, and technological capabilities.

According to the research report "Europe Power Rental Market Outlook, 2029,", the Europe Power Rental market is expected to reach a market size of more than USD 4 Billion by 2029. Industries across Europe often require temporary power solutions to meet short-term demand spikes, planned maintenance shutdowns, or unforeseen power outages. Power rental services offer a flexible and cost-effective alternative to investing in permanent infrastructure, allowing businesses to scale their power supply according to their specific needs without long-term commitments.

Europe is witnessing significant infrastructure development across various sectors, including construction, manufacturing, telecommunications, and transportation. Power rental services play a crucial role in supporting these projects by providing temporary power for construction sites, remote locations, and temporary facilities, enabling uninterrupted operations and project continuity. Furthermore, the European power grid faces challenges related to ageing infrastructure, grid instability, and the increasing frequency of extreme weather events. Power rental solutions help mitigate the impact of grid disruptions by providing backup power during outages, grid maintenance, or repairs, ensuring the continuity of essential services for businesses and communities. Europe is undergoing a transition towards cleaner and more sustainable energy sources, such as wind, solar, and hydroelectric power. Power rental companies are supporting this transition by offering temporary power solutions for renewable energy projects, such as wind farm construction, solar panel installation, and grid integration, facilitating the expansion of renewable energy capacity while maintaining reliability and stability.

Major Drivers

• Industrial Growth: The industrial sector is a significant driver of the European power rental market, with industries such as manufacturing, construction, oil and gas, mining, and telecommunications requiring reliable and flexible power solutions to support their operations. Industrial growth leads to increased demand for temporary power to facilitate construction projects, power remote or off-grid locations, support equipment testing and commissioning, and ensure uninterrupted operations during planned maintenance shutdowns or unexpected power outages. Power rental companies play a crucial role in meeting the temporary power needs of industrial sectors, offering a wide range of generators, transformers, and distribution equipment tailored to the specific requirements of industrial applications.
• Events and Entertainment: The events and entertainment industry is another key driver of the European power rental market, particularly during peak event seasons when festivals, concerts, sports events, and corporate gatherings require temporary power solutions for lighting, sound systems, stage setups, and other electrical equipment. Power rental companies provide reliable and efficient power generators, distribution panels, and cabling infrastructure to support the power demands of large-scale events, ensuring seamless and uninterrupted performances while adhering to strict safety standards and regulatory requirements. The events and entertainment sector represents a significant source of revenue for power rental companies, driving demand for their services and fostering ongoing innovation in power generation and distribution technologies to meet the evolving needs of event organisers and production companies.

Major Challenges

• Market Competition: There is fierce rivalry among many competitors in the European power rental sector, including international companies, local suppliers, and specialty providers. Price pressure, lower profit margins, and the desire to stand out through value-added services, technical advancements, and better customer support can all result from this intense competition. In order to stay ahead of the competition and attract and keep clients, power rental firms need to make constant improvements to their fleet, broaden the range of services they provide, and set themselves apart.
• Economic Uncertainty : The European power rental industry has a great deal of challenges due to economic instability, which affects project timeliness, investment decisions, and corporate confidence. The demand for power leasing services can be impacted by variables including geopolitical tensions, currency changes, and economic downturns, which can cause variations in income and profitability. Power rental businesses need to be flexible and agile in order to manage risks, be resilient in the face of unstable market circumstances, and traverse economic uncertainties. They do this by making adjustments to their cost structures, resource allocation, and business strategies.

Based on the fuel types, they are segmented into diesel, natural gas, and others. In terms of equipment, it is bifurcated into generators, transformers, load banks, and others.

In Europe, diesel leads the power rental market. Diesel generators are convenient and useful for usage in distant or off-grid regions where access to power is limited, as diesel fuel is commonly available across Europe. Even in places with little infrastructure, diesel generators may run continuously as long as fuel is available. The infrastructure for diesel fuel distribution, storage, and refuelling is well-established across Europe, with a network of fuel stations, storage tanks, and logistics providers supporting the efficient operation of diesel generators. This infrastructure ensures a reliable and timely supply of fuel to power rental companies and their customers, minimising downtime and disruptions.

Furthermore Transformers significantly contribute to the market because different nations and areas in Europe have varying voltage requirements. Transformers are necessary to adjust generating output to meet those needs. Transformers enable power rental firms to offer tailored solutions that satisfy their clients' specific voltage requirements, whether for events, building sites, industrial applications, or emergency backup power. In Europe, transformers facilitate temporary power distribution by stepping up or stepping down voltage levels to match the requirements of different electrical equipment and devices. They enable efficient and safe distribution of power over long distances, allowing power rental companies to deliver electricity to multiple locations within construction sites, events, or industrial facilities.

According to the report, the power ratings are categorised on the basis of below 75 kVA, 75-375 kVA, 375-750 kVA, and above 750 kVA. In terms of application types, they are segmented into base load, standby power, and peak shaving.

In Europe, the 375-750 kVA power rating contributes to the market. The demand for power rental solutions in the 375-750 kVA range is driven by the requirements of diverse industries, including manufacturing, construction, utilities, telecommunications, and events. These sectors often require temporary power solutions to support their operations, making generators in this power rating segment highly sought after in the market. Furthermore, many construction projects, industrial operations, and events in Europe fall within the power range of 375-750 kVA and require generators of this size to meet their temporary power needs.

These projects typically have medium to high power demands and benefit from the reliability, efficiency, and flexibility offered by generators in this segment. Furthermore, standby power significantly contributes to the market. For vital facilities, services, and infrastructure to continue operating even in the event of a power loss or grid interruption, standby power solutions are required. In Europe, standby power solutions offer a dependable and robust backup power supply to sustain operations and avoid expensive downtime. Power reliability is critical for many sectors, including organisations, hospitals, data centres, telecommunications networks, and public safety agencies. Many industries and sectors in Europe are subject to regulatory requirements and industry standards that mandate the availability of backup power solutions for critical infrastructure and services. Standby power solutions help businesses and organisations comply with regulatory requirements related to safety, reliability, and continuity of operations, ensuring compliance with industry regulations and standards.

Based on the end user, they are segmented into mining, construction, manufacturing, utility, events, oil and gas, and others.

Europe holds a lot of events all year long, such as concerts, festivals, business get-togethers, sporting events, and cultural festivities. Temporary power solutions are frequently needed for these kinds of events in order to sustain electrical equipment such as food and beverage vendors, sound systems, lighting, and stage setups. Events' seasonality causes variations in the amount of power used, which gives power rental firms the chance to offer solutions that are specifically adapted to each event's needs. Many events in Europe are held in remote or off-grid locations where access to permanent power infrastructure may be limited or unavailable.

Power rental companies specialise in providing temporary power solutions for events in such locations, using generators, distribution panels, and cabling infrastructure to deliver reliable and efficient power to event sites, regardless of their remoteness or accessibility. Further events are temporary in nature, typically lasting for a few hours, days, or weeks, depending on the event type and scope. Rather than investing in permanent power infrastructure, event organisers prefer to rent power equipment on a temporary basis, avoiding upfront capital costs and long-term commitments. Power rental companies specialise in providing temporary power solutions for events, offering rental packages that include generators, transformers, distribution equipment, fuel management services, and on-site technical support.

Based on the report, the major countries covered in the report include Germany, UK, France, Italy, Spain, Russia and rest of Europe.

Russia is playing a key role in the power rental market. Russia is made up of enormous regions with a variety of topographies and population centres. Russia's vast terrain creates special difficulties for infrastructure development and power distribution, especially in isolated or thinly inhabited areas where access to energy restricted. Utilising their broad geographic coverage and logistical capabilities to meet a variety of customer needs, power rental companies in Russia specialise in providing temporary power solutions to support construction projects, industrial operations, events, and emergency response efforts throughout the nation.

Furthermore the Russia has a robust industrial base and a significant presence in the energy sector, including oil, gas, mining, and manufacturing industries. These industries require reliable and efficient power solutions to support their operations, particularly in remote or off-grid locations where access to permanent power infrastructure may be challenging. Power rental companies in Russia cater to the temporary power needs of industrial and energy sector clients, offering customised solutions tailored to the specific requirements of each industry, such as high-capacity generators, transformers, and distribution equipment. Furthermore, Russia hosts numerous events and entertainment activities throughout the year, including concerts, festivals, sports events, and corporate gatherings. These events often require temporary power solutions for lighting, sound systems, stage setups, and other electrical equipment. Power rental companies in Russia specialise in providing power generation and distribution equipment for events of all sizes, ensuring seamless and uninterrupted performances while adhering to strict safety standards and regulatory requirements.

The increased research and development spending, as well as technological collaborations between major market players, will boost the market potential. In order to maintain their market position, the manufacturers are implementing initiatives such as mergers, partnerships, expansions, and acquisitions. Aggreko, for example, was given a contract in December 2018 to provide rental power services for the 2020 Tokyo Paralympic and Olympic games. The market is influenced by major participants across the globe. Major players such as Aggreko, Caterpillar, Cummins, Inc., Atlas Copco, and Kohler Power constitute around one-fourth of the market and the remaining market is dominated by a large number of regional and local players.

Aggreko is established as one of the leading players and operates under different verticals in the power rental industry. The company offers a wide range of generator sets with different power ratings and has a global footprint with around 10,000 MW of power on hire in the year 2020. In December 2018, for instance, Aggreko was awarded a contract for providing rental power services to the 2020 Tokyo Paralympic and Olympic games. The contract is estimated to be worth around US$ 200 Million.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year:2029

Aspects covered in this report

• Power Rental market Research Report with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Fuel Type

• Diesel
• Natural Gas
• Others

By Equipments

• Generators
• Transformers
• Load Banks
• Other Equipments

By Power rating

• Below 75 kVA
• 75-375 kVA
• 375-750 kVA
• Above 750 Kva

By Applications

• Base Load
• Standby Power
• Peak Shaving

By End Users

• Mining
• Construction
• Manufacturing
• Utility
• Events
• Oil & Gas
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Power Rental, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.