Wedding Dresses Market Report 2026

The wedding dresses market size has grown steadily in recent years. It will grow from $14.3 billion in 2025 to $14.98 billion in 2026 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to expansion of global wedding industry, rising disposable income among consumers, cultural significance of bridal attire, growth of designer bridal boutiques, availability of skilled tailoring services.

The wedding dresses market size is expected to see steady growth in the next few years. It will grow to $18.01 billion in 2030 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to increasing demand for personalized bridal experiences, rising focus on sustainable fashion, expansion of bridal e-commerce platforms, growing popularity of wedding dress rentals, increasing influence of social media bridal trends. Major trends in the forecast period include rising demand for customized and bespoke wedding dresses, growing adoption of sustainable fabrics, expansion of online bridal retail platforms, increasing preference for contemporary and minimalist designs, enhanced focus on rental and reuse models.

The increasing number of destination weddings is expected to drive the growth of the wedding dresses market in the coming years. Destination weddings are ceremonies that are held in locations away from the couple’s hometown or current place of residence. Wedding dresses worn by brides at destination weddings carry significant cultural and symbolic value while expressing personal style, and they create strong photographic and visual impact in celebrating the union of two individuals in marriage. For example, in 2023, according to the Destination Wedding Statistics 2023 report by Condor Ferries, a UK-based passenger and freight ferry services operator, approximately 350,000 destination weddings take place each year, accounting for 25% of all weddings in the United States. Therefore, the rising number of destination weddings is driving the growth of the wedding dresses market.

Major companies operating in the wedding dresses market are focusing on innovative wedding products such as REIMAGINE by DB Studio, their first ever eco-minded collection to meet the evolving needs and values of customers. The eco-minded bridal collection refers to a collection of wedding gowns designed and produced with a focus on sustainability and eco-consciousness, incorporating recycled materials and ethical fabrics to reduce environmental impact. For instance, in March 2023, David's Bridal, a US-based clothing retailer, launched REIMAGINE by DB Studio, a line of sustainable and eco-minded wedding dresses and attire. The collection features designs that are thoughtfully created with recycled materials, reflecting an eco-friendly and sustainable approach to bridal fashion. The ’Reimagine’ line includes wedding dresses, bridesmaid dresses, veils, and other bridal attire, all crafted with a focus on sustainability. The use of recycled nylon and lace, as well as the incorporation of eco-minded design elements and offers brides a broader range of choices while reducing their environmental impact.

In July 2023, CION Investment Corporation, a US-based business development company, acquired David's Bridal for an undisclosed amount. Under this acquisition, David's Bridal will maintain operations at up to 195 locations, protecting 7,000 jobs nationwide. David's Bridal is a US-based clothing company that specializes in wedding dresses, bridesmaid dresses, and other formal wear.

Major companies operating in the wedding dresses market are Pronovias Fashion Group S.L., Vera Wang Group LLC, Enzoani Bridal Collection, Rosa Clará Group, Justin Alexander Inc., Mon Cheri Bridals Inc., Winnie Couture LLC, Yumi Katsura International Co. Ltd., Marchesa LLC, Elie Saab S.A.L., Badgley Mischka LLC, Impression Bridal Company, Moonlight Bridal Inc., Atelier Emé S.r.l., Yolancris S.L., Cymbeline S.A., Pepe Botella Atelier, Franc Sarabia Atelier, Linli Studio Bridal Couture, Helen Rodrigues Bridal Couture.

North America was the largest region in the wedding dresses market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wedding dresses market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wedding dresses market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wedding dresses market consists of sales of empire waist, vintage wedding dresses, bohemian, and two-piece wedding dresses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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