Wedding Dresses Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The wedding dresses market size has grown strongly in recent years. It will grow from $13.53 billion in 2024 to $14.43 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to tradition and cultural influence, economic conditions, fashion trends, social norms and expectations, celebrity influence.

The wedding dresses market size is expected to see strong growth in the next few years. It will grow to $17.57 billion in 2029 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to sustainability and ethical fashion, personalization and customization, changing marriage trends, digital marketing and social media, economic recovery and spending patterns. Major trends in the forecast period include versatile and reusable styles, inclusive sizing and body positivity, minimalist and timeless designs, digital and virtual shopping experiences, fashion-forward and non-traditional styles.

The growing destination weddings are expected to propel the growth of the wedding dresses market going forward. Destination weddings refer to weddings that take place in a location away from the couple's hometown or the place where they currently reside. Wedding dresses used by brides in destination weddings to hold significant cultural, symbolic, and expression of personal style have a photographic and visual impact in celebrating the union of two individuals in marriage. For instance, in 2023, according to the Destination Wedding Statistics 2023 report by Condor Ferries, a UK-based operator of passenger and freight ferry services, there are 350,000 destination weddings performed every year, which accounts for 25% of all weddings in the US. Furthermore, in May 2023, according to Paradise Weddings, a US-based destination wedding company, over the last 5 years, wedding groups are getting larger, with an 8% increase in 2021 and a 12% increase in 2022. Therefore, the growing destination weddings will drive the growth of the wedding dresses market.

Major companies operating in the wedding dresses market are focusing on innovative wedding products such as REIMAGINE by DB Studio, their first ever eco-minded collection to meet the evolving needs and values of customers. The eco-minded bridal collection refers to a collection of wedding gowns designed and produced with a focus on sustainability and eco-consciousness, incorporating recycled materials and ethical fabrics to reduce environmental impact. For instance, in March 2023, David's Bridal, a US-based clothing retailer, launched REIMAGINE by DB Studio, a line of sustainable and eco-minded wedding dresses and attire. The collection features designs that are thoughtfully created with recycled materials, reflecting an eco-friendly and sustainable approach to bridal fashion. The ’Reimagine’ line includes wedding dresses, bridesmaid dresses, veils, and other bridal attire, all crafted with a focus on sustainability. The use of recycled nylon and lace, as well as the incorporation of eco-minded design elements and offers brides a broader range of choices while reducing their environmental impact.

In July 2023, CION Investment Corporation, a US-based business development company, acquired David's Bridal for an undisclosed amount. Under this acquisition, David's Bridal will maintain operations at up to 195 locations, protecting 7,000 jobs nationwide. David's Bridal is a US-based clothing company that specializes in wedding dresses, bridesmaid dresses, and other formal wear.

Major companies operating in the wedding dresses market are Macy's Inc., Harrods Limited, Enzoani, Pronovias Group SA, Vera Wang Bridal House, Rosa Clara Group, Elie Saab France, Alfred Angelo Bridal, Marchesa Luisa Casati, Impression Bridal, Badgley Mischka LLC, Kleinfeld Bridal Corp, Justin Alexander Inc., Cymbeline Innovation Pvt Ltd., Pepe Botella SL, JLM Couture Inc., Mon Cheri Bridals LLC, Winnie Couture, Yumi Katsura International Co. Ltd, Franc Sarabia, Yolancris, Linli Wedding Collection, Atelier Eme Srl, Moonlight Bridal Design Inc., Signore Production S.r.l, CH Carolina Herrera, De La Cierva And Nicolás SL, Pine Tree Art And Business Consulting. Pte. Ltd., Guangdong Famory (Group) Co. Ltd., Tsai Mei Yue, Helen Rodrigues Bridal.

North America was the largest region in the wedding dresses market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wedding dresses market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wedding dresses market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wedding dresses market consists of sales of empire waist, vintage wedding dresses, bohemian, and two-piece wedding dresses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A wedding dress refers to a special garment worn by a bride during a wedding ceremony. It is typically designed to be elegant and formal, reflecting the significance of the occasion. They vary widely in style, color, and design, and they often incorporate cultural and personal preferences.

The main types of wedding dresses are traditional wedding dresses, contemporary wedding dresses and customized wedding dresses. Traditional wedding dresses are garments worn by brides that reflect cultural customs and heritage, typically featuring timeless designs and intricate detailing. These are used by males and females. These are distributed through various distribution channels, including bridal boutiques, e-commerce platforms, specialty retailers, and others, for several applications, such as wedding dress renting services, wedding consultants, photographic studios, personal purchases, and others.

The main types of wedding dresses are traditional wedding dresses, contemporary wedding dresses and customized wedding dresses. Traditional wedding dresses are garments worn by brides that reflect cultural customs and heritage, typically featuring timeless designs and intricate detailing. These are used by males and females. These are distributed through various distribution channels, including bridal boutiques, e-commerce platforms, specialty retailers, and others, for several applications, such as wedding dress renting services, wedding consultants, photographic studios, personal purchases, and others.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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