Virtual Fitting Room Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The virtual fitting room market size has grown exponentially in recent years. It will grow from $6.3 billion in 2024 to $7.73 billion in 2025 at a compound annual growth rate (CAGR) of 22.6%. The growth in the historic period can be attributed to rise of e-commerce, reducing returns, enhancing brand engagement, omnichannel retail.

The virtual fitting room market size is expected to see exponential growth in the next few years. It will grow to $17.4 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period can be attributed to consumer preferences for personalization, shift towards sustainability, regulatory environment, mobile shopping trends. Major trends in the forecast period include virtual wardrobe management, mobile-friendly experiences, integration with social media platforms, enhanced analytics and insights.

The rapid expansion of e-commerce is expected to propel the growth of the virtual fitting room market going forward. E-commerce refers to the buying and selling of goods and services conducted over the internet or other electronic networks. The demand for e-commerce arises due to convenience, accessibility, changing consumer behavior, and evolving business strategies. E-commerce leverages virtual fitting rooms to reduce returns, enhance customer confidence, and improve conversion rates by enabling shoppers to try on clothing virtually before purchasing. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, e-commerce increased and reached the 3rd quarter of 2023 at 7.6%, compared to the 4th quarter of 2022 by 6.9%. 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the rapid expansion of e-commerce is driving the growth of the virtual fitting room market.

Major companies operating in the mobile virtual fitting market are concentrating on innovative advancements such as virtual fitting room pilot to provide an immersive shopping experience and the increasing demand for accurate size and fit recommendations. This is a technology that allows customers to try on clothes virtually without physically touching or buying them. It leverages the power of technology to enable shoppers to see the size, style, and fit of items. For instance, in April 2023, Zalando SE, a Germany-based online retail company, introduced a virtual fitting room pilot to reduce return rates, provide intelligent data management, and offer a more personalized and convenient shopping experience. allowing customers to create a 3D avatar and virtually try on clothing items, particularly jeans, which are often challenging to find the right size for due to the lack of sizing standards. It offers several key features, including the ability for customers to create a 3D avatar by entering their height, weight, and gender. This avatar can then be used to try on different sizes of jeans from various brands, with a heatmap indicating whether the item sits tight or loose. Additionally, it enhances the shopping experience, particularly for challenging items like jeans, reduces returns, and also provides valuable data for retailers to improve their product offerings and inventory management.

In July 2022, Hugo Boss, a German luxury fashion brand, teamed up with Reactive Reality to introduce a 3D digital dressing room on its website. This collaboration aims to transform customer engagement in online shopping, offering innovative ways for consumers to interact with fashion brands. Reactive Reality, an Austria-based company, specializes in augmented reality (AR) and artificial intelligence (AI) technologies, with a focus on virtual fitting solutions.

Major companies operating in the virtual fitting room market are Zoovu GmbH, Total Immersion S.A., Fashion Fusion AG, Vue.ai Technologies Inc., WearWell Technologies Inc., True Fit Corporation, Visenze Pte. Ltd., Swivel Technologies Inc., 3DLook LLC, Fit Analytics GmbH, NexTech AR Solutions Corp., Tailor Store Sweden AB, My Size Inc., Reactive Reality AG, Virtusize AB, Fision Technologies Inc., Size Stream LLC, Zugara Inc., Trimirror Inc., StyleSpot Inc., Omnify Inc., StyleSage Inc., Coitor IT Tech Pvt. Ltd., Perfitly Inc., Metail.

North America was the largest region in the virtual fitting room Market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual fitting room market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual fitting room market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual fitting room market consists of revenues earned by entities by providing services such as catalog integration, customer support, and assistance, body measurement, scanning, visualization and rendering, and data privacy and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual fitting room market also includes sales of products such as integration plugins, AR/VR headsets, mobile applications, and virtual wardrobe management tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A virtual fitting room refers to a digital platform or application that allows users to try on clothing and accessories virtually. It typically uses augmented reality (AR) or virtual reality (VR) technology to superimpose digital representations of clothing items onto the user's body in real-time, often using a webcam or smartphone camera.

The main types of virtual fitting rooms are in-store virtual mirrors, app-based body scanners, and sizing surveys backed by 3D body data. In-store virtual mirrors are interactive screens that allow customers to virtually try on clothing items without physically putting them on. It includes various components, such as hardware, software, and services, and these are used for various applications, including apparel, eyewear, cosmetic and beauty products, jewelry and watches, and others, and end-users are brick-and-mortar stores and virtual/e-commerce stores.

The main types of virtual fitting rooms are in-store virtual mirrors, app-based body scanners, and sizing surveys backed by 3D body data. In-store virtual mirrors are interactive screens that allow customers to virtually try on clothing items without physically putting them on. It includes various components, such as hardware, software, and services, and these are used for various applications, including apparel, eyewear, cosmetic and beauty products, jewelry and watches, and others, and end-users are brick-and-mortar stores and virtual/e-commerce stores.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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