Virtual Events Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The virtual events market size has grown exponentially in recent years. It will grow from $193.45 billion in 2024 to $236.69 billion in 2025 at a compound annual growth rate (CAGR) of 22.4%. The growth in the historic period can be attributed to enhanced attendee experience, revenue generation, roi focus, competitive landscape, and global reach and accessibility.

The virtual events market size is expected to see exponential growth in the next few years. It will grow to $537.18 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be attributed to hybrid events, global reach and accessibility, revenue generation, personalization, and competitive landscape. Major trends in the forecast period include platform diversity, hybrid events, enhanced attendee experience, innovative technologies, and sustainability.

The increased frequency of business events is expected to propel the growth of the virtual events market going forward. Business events are large gatherings where professionals engage in business-related activities, such as selling services, networking, or holding meetings. Increasing the frequency of virtual business events enhances engagement, networking opportunities, and knowledge sharing within the online community. Business events provide valuable educational opportunities for attendees to learn about virtual events' benefits, features, and best practices. This education and awareness-building contribute to expanding the virtual events market by addressing potential concerns, dispelling myths, and showcasing success stories. For instance, in August 2023, according to Equation Events, a US-based events company, the event industry's job market is projected to grow at 11% and reach 5.9 million jobs, indicating healthy demand. Additionally, concert and event promotion businesses experienced 9.1% growth in 2022, with 73,414 such companies in the U.S. Therefore, the increased frequency of business events is expected to propel the growth of the virtual events market.

Major companies operating in the virtual events market are developing innovative technology, such as boosting virtual events to better serve audiences with delightful experiences. Boost virtual events refer to online gatherings, conferences, or meetings organized and conducted entirely in a virtual environment. Boosting virtual events involves using various strategies and technologies to increase attendee engagement, drive sales, and enhance brand engagement. For instance, in October 2022, Zoom Video Communications Inc., a US-based communications technology company, launched boost virtual events, virtual booths, or exhibition spaces where sponsors and exhibitors can showcase products, services, and resources. Attendees can explore these spaces, interact with exhibitors, download materials, and schedule meetings.

In February 2023, Hubilo, a US-based event management platform, acquired Fielddrive for an undisclosed amount. The purpose of this acquisition is to expand Hubilo's service capabilities by incorporating Fielddrive's cutting-edge on-site event technology solutions. Fielddrive, based in Belgium, specializes in improving virtual event experiences with its advanced on-site technology.

Major companies operating in the virtual events market are Microsoft Corporation, NTT Limited, Cisco Systems Inc., NTT Data Inc., Adobe Systems Inc., Zoom Video Communications Inc., Alcatel-Lucent S.A., Martiz Holdings Inc., Citrix Systems Inc., Avaya LLC, George P. Johnson, Cvent Inc., Kestone Integrated Marketing Services Pvt. Ltd., ALE International SAS, Hubilo Technologies Inc., 6Connex, Aventri Inc., CL Educate Ltd., vFairs, EventX Limited, Veritas Technologies LLC, EventX Limited, uBivent GmbH, Pathable Inc., Alive Events Agency.

North America was the largest region in the virtual events market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual events market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual events market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual events market consist of revenues earned by entities by providing event management services, technical support and AV services, analytics and reporting, translation and interpretation, content creation and design software. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual events market also includes of sales of audience engagement tools, virtual reality (VR) and augmented reality (AR) sets. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A virtual event, also referred to as an online event, virtual conference, or live-streamed experience, is an occasion where individuals engage in interactions within a digital environment on the internet rather than convening at a physical venue. These events leverage digital platforms and technologies to enable participants to interact, engage, and collaborate remotely.

The main types of virtual events are internal events, extended events, and external events. An internal event refers to any gathering or activity organized within a company or organization that is intended for its employees, stakeholders, or members, its components include platforms and services, and it is used in educational institutions, corporate, government, conferences, and conventions.

The main types of virtual events are internal events, extended events, and external events. An internal event refers to any gathering or activity organized within a company or organization that is intended for its employees, stakeholders, or members, its components include platforms and services, and it is used in educational institutions, corporate, government, conferences, and conventions.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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