Smart Pillow Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The smart pillow market size has grown exponentially in recent years. It will grow from $1.08 billion in 2024 to $1.36 billion in 2025 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to demand for sleep improvement, health and wellness trends, urbanization and stress management, market penetration in high-income segments, consumer education and awareness.

The smart pillow market size is expected to see exponential growth in the next few years. It will grow to $3.07 billion in 2029 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to aging population and sleep disorders, home office and remote work trends, subscription and service models, integration with smart home ecosystems, environmental sustainability concerns, healthcare partnerships and telemedicine, regulatory compliance and standards. Major trends in the forecast period include integration of sleep tracking and monitoring technologies, adoption of adjustable firmness and support features, incorporation of built-in speakers and wireless connectivity, expansion of temperature regulation capabilities, development of ai-powered sleep coaching, integration with smart home ecosystems.

The rise in sleep-related problems is anticipated to drive growth in the smart pillow market. Factors such as irregular sleep patterns, long work hours, and excessive screen time are contributing to disrupted sleep, leading to increased demand for solutions that promote restful sleep. Smart pillows offer features like sleep cycle monitoring, personalized sleep recommendations, and adjustable firmness and temperature, all designed to improve sleep quality. For example, according to NHS England, as of November 2022, 64% of young people aged 17 to 23 reported sleep issues three or more times in the previous week, with a notable increase in prevalence among young women (76.7%) compared to young men (52.3%). This growing need for sleep support highlights the relevance of smart pillows in addressing sleep-related challenges, fueling market expansion.

Major companies operating in the smart pillow market are developing innovative smart pillows using AI algorithms to gain a competitive edge in the market. This provides users with necessary information about their sleep status along with a sleep score and needs to be charged. For instance, in September 2022, Xiaomi, a China-based multinational electronics company, the Xiaomi Smart Pillow, integrating AI algorithms for comprehensive fitness and health monitoring during sleep. The smart pillow is equipped with a piezoelectric sensor that can precisely record heartbeat, snoring, body movement, and breathing providing necessary comfort and support to the user.

In January 2023, Moona, a France-based sleep technology company, secured €6 million in funding to advance the development of its intelligent pillow cooling technology. Moona's innovative smart pillow incorporates a water-based cooling system designed to regulate the pillow's temperature, offering personalized cooling solutions to enhance the quality of sleep.

Major companies operating in the smart pillow market are Tactile Medical Inc., DOWNLITE, MAETEL GmbH & Co. KG, Nanit, Messe Frankfurt GmbH, ADVANSA Marketing GmbH, MyPillow Inc., Sleepace, Mediflow USA, Eight Sleep, Down & Feather Company, Inc., Smart Nora, SleepSmart, REM-Fit, GioClavis Co. Ltd., MOONA, Advanced Sleep Technology Inc., iSense AG, Dreampad, Tempur-Pedic Inc., Sunrise Smart Pillow, Peter Kohl Nachfolger GmbH & Co. KG, ROHDEX Bettfedern GmbH & Co. KG, Karl Sluka GmbH & Co. KG.

North America was the largest region in the smart pillow market in 2024. The regions covered in the smart pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart pillow market consists of sales of adjustable pillows, temperature-regulating pillows, and snoring pillows. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The smart pillow is an innovative pillow that is designed to enhance comfort and improve sleep quality. It incorporates various features such as built-in sensors, speakers, and connectivity options to provide personalized sleep experiences. These pillows can track sleep patterns, monitor vital signs, and even adjust firmness or temperature according to user preferences.

The main types of smart pillows are anti-snoring, multifunctional, and other products. Anti-snoring refers to pillows specifically designed to alleviate snoring by promoting proper head and neck alignment, often incorporating features such as elevated contours or adjustable heights to keep airways open during sleep. The various materials include latex pillows, foam pillows, down and feather pillows, wool or cotton pillows, polyester pillows, and others that are distributed through various distribution channels such as online distribution channel, offline distribution channels. It is used in various applications such as residential, hotel, hospital.

The main types of smart pillows are anti-snoring, multifunctional, and other products. Anti-snoring refers to pillows specifically designed to alleviate snoring by promoting proper head and neck alignment, often incorporating features such as elevated contours or adjustable heights to keep airways open during sleep. The various materials include latex pillows, foam pillows, down and feather pillows, wool or cotton pillows, polyester pillows, and others that are distributed through various distribution channels such as online distribution channel, offline distribution channels. It is used in various applications such as residential, hotel, hospital.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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