Pet Toys Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The pet toys market size has grown strongly in recent years. It will grow from $3.28 billion in 2024 to $3.54 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to demand for private labels, rising demand for pet subscription boxes, increasing popularity of pet ownership, increasing adoption of pets, growing interest in eco-friendly and sustainable pet toys.

The pet toys market size is expected to see strong growth in the next few years. It will grow to $4.78 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to growing demand among millennials and young kids, growing popularity of pet ownership to expand product demand, increasing demand for pet subscription boxes, growing focus for pet humanization and the introduction of new creative eco-friendly pet accessories and toys are key drivers of the market, increasing number of pet owners worldwide. Major trends in the forecast period include surging e-commerce industry, nuclear families trend trend-fueled the pet ownership, interactive smart toys, customizable toys, and fetch tech.

The growing popularity of pet ownership is anticipated to drive the expansion of the pet toy market in the coming years. Pet ownership involves keeping a domesticated animal for companionship or emotional support, and it has been on the rise due to factors like changing social norms, increased awareness of the benefits of pet ownership, and the influence of social media. Toys play a key role in keeping pets active and engaged, supporting their physical health and helping them maintain a healthy weight. Playing with toys also helps strengthen the bond between pets and their owners. For example, in October 2023, the American Pet Products Association reported that 86.9 million U.S. households, or 66% of all households, owned a pet in 2022. Similarly, in November 2022, Animal Medicines Australia noted that 69% of Australian households had pets in 2022. Consequently, the rising popularity of pet ownership is fueling the growth of the pet toy market.

Leading companies in the pet toys market are forming strategic partnerships to expand their product lines and broaden market reach. Strategic partnerships involve companies combining their strengths and resources for shared success and mutual benefits. For example, in April 2023, HyperX, a U.S.-based gaming product developer, teamed up with P.L.A.Y., a U.S.-based maker of premium, eco-friendly pet beds and toys, to launch a new line of pet toys inspired by gaming equipment. This collaboration offers a unique range of pet toys, modeled after HyperX’s gaming headset, keyboard, microphone, and a chill pad, designed for engaging playtime. Products like the Cloud Arfa headset and Alloy Keybark keyboard use eco-friendly materials, with filler made from recycled plastic bottles. These toys are not only pet-safe and easy to clean but also cater to pet owners focused on sustainability.

In April 2022, Worldwise Inc., a U.S.-based company specializing in solution-driven pet products, acquired Pet Factory for an undisclosed sum. This acquisition is intended to broaden Worldwise’s product range and enhance its standing in the pet care sector. Pet Factory, also based in the U.S., produces various pet items, including toys and chews.

Major companies operating in the pet toys market are Petmate, Radio Systems Corporation, Multipet International Inc., Coastal Pet Products Inc., ChuckIt, The OurPet’s Co., Worldwise Inc., Company of Animals Ltd., Pet Qwerks Inc., Ethical Products Inc., ZippyPaws, Outward Hound, KONG Company, The Hartz Mountain Corporation, Jolly Pets, Benebone LLC, Honest Pet Products LLC, Mammoth Pet Products, West Paw, Petsport USA Inc., Fluff and Tuff Inc., Kyjen Company LLC, Starmark Academy.

North America was the largest region in the pet toys market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet toys market consists of sales of electronic toys, floating toys, catnip toys, feather wands, and retrieval toys. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Pet toys are products designed specifically for pets to play with and enjoy. They are designed to provide entertainment, mental stimulation, physical exercise, and dental health benefits for pets, contributing to their overall well-being and happiness.

The main products of pet toys are plush toys, rope and tug toys, balls, chew toys, squeaky toys, and interactive toys. Plush toys refer to stuffed toys made from soft materials such as plush fabric, designed to resemble animals, characters from movies or TV shows, or other whimsical figures. Various materials, such as rubber, cotton, nylon, plastic, and others are used for the preparation of pet toys, which are distributed through online and offline channels for several applications, including birds, cats, dogs, horses, and others.

The main products of pet toys are plush toys, rope and tug toys, balls, chew toys, squeaky toys, and interactive toys. Plush toys refer to stuffed toys made from soft materials such as plush fabric, designed to resemble animals, characters from movies or TV shows, or other whimsical figures. Various materials, such as rubber, cotton, nylon, plastic, and others are used for the preparation of pet toys, which are distributed through online and offline channels for several applications, including birds, cats, dogs, horses, and others.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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