Personal Hygiene Global Market Report 2024

The personal hygiene market size has grown steadily in recent years. It will grow from $579.57 billion in 2023 to $607.56 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The expansion observed during the historical period can be attributed to several key factors. These include increased public health awareness, improvements in living standards, the influence of advertising and media, trends towards urbanization, and advancements in product formulation and development.

The personal hygiene market size is expected to see steady growth in the next few years. It will grow to $725.3 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The anticipated growth in the forecast period can be linked to various factors, including global health concerns, the continued expansion of e-commerce, innovation in sustainable products, an aging population and increasing health consciousness, and the adoption of hygiene practices influenced by the pandemic.

The surge in e-commerce is expected to drive substantial growth within the personal hygiene market in the foreseeable future. E-commerce, facilitated by technological advancements, has become increasingly popular, offering consumers a convenient and secure platform to purchase goods and services online. This trend has significantly contributed to the accessibility and availability of personal hygiene products, enabling individuals to conveniently maintain consistent hygiene practices from the comfort of their homes. For instance, data from the United States Census Bureau in November 2023 highlighted a notable increase in e-commerce sales compared to overall retail sales, indicating the growing preference for online shopping in the personal hygiene sector.

Key players in the personal hygiene market are focusing on introducing innovative solutions, such as advanced hand sanitizers, to drive revenue growth. Advanced hand sanitizers are formulated to offer enhanced antimicrobial efficacy and skin protection, catering to consumers' evolving needs for effective and gentle hygiene products. For example, Purell launched PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam in March 2022, featuring biobased compositions and skin-friendly formulas designed to eradicate common bacteria while maintaining skin health. These products reflect a growing demand for hygiene solutions that prioritize efficacy and user comfort.

In November 2021, Edgewell Personal Care acquired Billie Inc., aiming to bolster its presence in the women's shaving category and enhance its digital capabilities. This strategic acquisition enables Edgewell to leverage Billie Inc.'s direct-to-consumer expertise and expand its product offerings in the personal hygiene segment, strengthening its position in the market. Billie Inc., known for its innovative approach to women's shaving and body care products, complements Edgewell's portfolio, allowing for synergistic growth opportunities and increased consumer engagement.

Major companies operating in the personal hygiene market report are Costco Wholesale Corporation, The Kroger Co., Johnson & Johnson Services Inc., Carrefour S.A., Procter & Gamble Limited, Unilever Plc, L'Oréal S.A., 3M Company, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group, Estée Lauder Companies Inc., Kao Corporation, B. Braun Melsungen AG, Amway Corporation, Beiersdorf AG, Shiseido Company Limited, Unicharm Corporation, Church & Dwight Co. Inc., Coty Inc., Mary Kay Inc., Avon Products Inc., Paul Hartmann AG, Croda International plc, Revlon Inc., Oriflame Cosmetics AG, Natura & Co Holding SA, L'Occitane en Provence, Vini Cosmetics Pvt. Ltd.

Asia-Pacific was the largest region in the personal hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal hygiene market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personal hygiene encompasses the routines and behaviors individuals undertake to uphold cleanliness and foster good health. These practices commonly involve regular bathing or showering, brushing teeth, washing hands, grooming hair, and ensuring the cleanliness of clothing and personal belongings.

The primary categories of personal hygiene products include soaps, hand sanitizers, bath and shower products, face care products, and various others. Soaps, for instance, are cleansing agents formulated from fats or oils combined with an alkali. They are available for use by individuals of all genders, including unisex, male, and female, and can be purchased through both online and offline distribution channels.

The personal hygiene market research report is one of a series of new reports that provides personal hygiene market statistics, including personal hygiene industry global market size, regional shares, competitors with personal hygiene market share, detailed personal hygiene market segments, market trends, and opportunities, and any further data you may need to thrive in the personal hygiene industry. This personal hygiene market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personal hygiene market consists of sales of oral hygiene products, deodorants, shaving products, grooming tools, and skin care products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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