Online Travel Booking Platform Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The online travel booking platform market size has grown rapidly in recent years. It will grow from $576.42 billion in 2024 to $648.09 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to increase in internet usage and smartphone penetration, growing travel industry, need and desire to travel, availability of different travel media options, easy booking facility.

The online travel booking platform market size is expected to see strong growth in the next few years. It will grow to $941.7 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to growing consolidation of online travel agencies, increasing demand for multigenerational customized travels, rising penetration of smartphones and availability of many travel applications, increasing competition from offline travel agencies. Major trends in the forecast period include development of new business models and revenue streams, adoption of sustainable travel practices and eco-friendly initiatives, use of blockchain technology to enhance security, rising demand for multigenerational customized travels.

The growth of internet usage and smartphone penetration is expected to drive the expansion of the online travel booking platform market in the coming years. Internet usage refers to the extent to which individuals or populations use the internet for various activities, including accessing information, communicating, conducting transactions, and entertainment. Smartphone penetration refers to the percentage of the population or specific demographic groups that own and use smartphones. The rise in internet usage and smartphone penetration is fueled by factors such as technological advancements, the increased affordability of devices and data plans, and the expansion of mobile network infrastructure. Online travel booking platforms, accessible via smartphones and the internet, offer convenience, time savings, real-time information, cost savings, access to deals, and a global reach. These benefits collectively enhance the efficiency and overall experience of planning and booking travel. For example, in June 2024, the National Telecommunications and Information Administration, a U.S.-based government agency, reported that the communications industry saw an increase of 13 million internet users in the U.S. from 2021 to 2023, highlighting the growing accessibility and reach of online connectivity. As a result, the rise in internet usage and smartphone penetration is driving the growth of the online travel booking platform market.

Major companies operating in the online travel booking platform market are focusing on technological advancements such as lodging AI and ML to meet the growing demand. Lodging AI is a new capability. Travel AI machine-learning models analyze property attributes, customer trip segmentation, and traveler and agency preferences to generate custom lodging options. Lodging AI is used in the online travel booking platform market to enhance personalization and efficiency for travel agencies and travelers. For instance, in August 2023, Sabre Corporation, a US-based travel management company, launched lodging AI. Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travelers with more personalized lodging options. machine learning models, the new lodging capability analyzes property attributes, customer trip segmentation, and traveler and agency preferences to generate custom lodging options and serve up properties that are most likely to be booked.

In December 2023, TBO Tek Limited, an Indian-based travel service company, acquired Jumbo Tours Group for an undisclosed amount. Through this acquisition, TBO Tek Limited aims to expand its global footprint and access quality content from prime destinations in Europe, the Caribbean, and North Africa. Jumbo Tours Group is a Spain-based travel service company that also provides an online booking platform.

Major companies operating in the online travel booking platform market are Booking Holdings Inc., Expedia Inc., Airbnb Inc., Anywhere Inc., Trip.com Travel Singapore Pte. Ltd., TripAdvisor LLC, Corporate Travel Management Ltd., Hopper Inc., Fareportal Inc., Lastminute.com NV, MakeMyTrip Ltd., Happyeasygo India Private Limited, BlueStar Air Travel Services Pvt. Ltd., Yatra Online Inc., Thomas Cook Group plc, 2FN Travel Inc., Dcsplus.net, Tavisca Solutions Private Limited, GTi Travel Group, OTRAMS, DirectVision SRL, Airtkt.Com Inc., Lemax GmbH, Apricot Tours, CorporateFlights.com, Fares Daddy Private Limited, HolidayPasal.com, SutiTravel, eDreams International Network S.L.

North America was the largest region in the online travel booking platform market in 2024. The regions covered in the online travel booking platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online travel booking platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online travel booking platform market includes revenues earned by entities by offering travel booking services and related airline tickets, hotel accommodations, car rentals, and travel packages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An online travel booking platform is a digital platform or website that allows users to book and reserve various travel-related services and products, such as flights, hotels, car rentals, and activities. It is an internet-based system that provides simple, effective, and hassle-free travel booking that is compliant with company travel policies.

The main types of online travel booking platforms are package type and direct type. Package types typically refer to the different categories or classifications of packages used in various industries. These are used in various applications such as desktop or laptop and mobile or tablet.

The main types of online travel booking platforms are package type and direct type. Package types typically refer to the different categories or classifications of packages used in various industries. These are used in various applications such as desktop or laptop and mobile or tablet.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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