Nail Care Products Market Report 2026

The nail care products market size has grown steadily in recent years. It will grow from $23.96 billion in 2025 to $25.06 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to rising beauty awareness, growing salon culture, increasing cosmetic spending, early adoption of nail polish products, expansion of beauty retail platforms.

The nail care products market size is expected to see steady growth in the next few years. It will grow to $29.87 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to rising demand for premium nail solutions, increasing preference for nail health improvement, growing online sales channels, expanding professional nail care services, rising interest in aesthetic grooming trends. Major trends in the forecast period include growing demand for long lasting nail finishes, rising popularity of professional nail grooming products, increasing preference for nail strengthening and repair solutions, expansion of premium gel and quick dry nail solutions, growing awareness of personal hygiene and nail aesthetics.

The growing awareness of personal grooming is expected to drive the growth of the nail care products market going forward. Awareness of personal grooming refers to maintaining cleanliness and neatness in one’s appearance through regular grooming practices. This awareness encourages the use of nail care products, as individuals prioritize well-maintained nails for overall hygiene and a polished look. For instance, in September 2024, according to the U.S. Bureau of Labor Statistics, a US-based Department of Labor, average personal care products and services expenditures of all consumer units were $950 in 2023, up from $866 in 2022. Therefore, the growing awareness of personal grooming is fueling the growth of the nail care products market.

Major companies in the nail care products market are focusing on developing innovative product lines such as vegan nail formulations to cater to rising consumer demand for ethical, non-toxic, and cruelty-free beauty solutions. Vegan nail products are formulated without any animal-derived ingredients, offering a cleaner and more sustainable option that appeals to environmentally conscious and health-driven consumers while enhancing brand competitiveness. For instance, in June 2023, Nykaa Cosmetics, an India-based beauty and personal care brand, launched its Vegan Nail Enamels collection, a plant-based range free from acetone, formaldehyde, camphor, and toluene. The formulation is enriched with minerals such as magnesium, zinc, and manganese, along with biotin, to support nail nourishment and overall nail health.

In October 2024, Pacific World Corporation, a US-based private equity firm, acquired Nails.inc. for an undisclosed amount. With this acquisition, Pacific World aims to accelerate Nails. Inc. growth in North America, expanding distribution in the US and Canada while increasing its product line to meet rising consumer demand. Nails.INC is a UK-based nail care and beauty company specializing in fashion-forward nail colors and innovative nail care products.

Major companies operating in the nail care products market report are L’Oréal S.A., The Estée Lauder Companies Inc., Shiseido Company Limited, Chanel S.A., Revlon Inc., Coty Inc., Orly International Inc., Kose Corporation, Amorepacific Corporation, Oriflame Holding AG, Avon Products Inc., Unilever PLC, Procter & Gamble Co., Kao Corporation, Cosnova GmbH, BWX Limited, Miniluxe Inc., NSI Nails Inc., American International Industries, Olive And June Inc.

Asia-Pacific was the largest region in the nail care products market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nail care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nail care products market consists of sales of nail strengtheners, nail serums, nail conditioners, nail growth products, and nail care kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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