Nail Care Products Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The nail care products market size has grown strongly in recent years. It will grow from $22.81 billion in 2024 to $24.15 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to fashion trends, health and wellness trends, social media influence, retail distribution channels, cultural shifts.

The nail care products market size is expected to see steady growth in the next few years. It will grow to $28.93 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to sustainability and eco-friendly products, digital beauty influencers, customization and personalization, rise of indie brands, innovative nail art techniques. Major trends in the forecast period include technological advancements, personalized nail care subscriptions, sustainable packaging, virtual try-on experiences, clean and non-toxic formulations.

The growing awareness of personal grooming is expected to propel the growth of the nail care products market going forward. Awareness of personal grooming refers to maintaining cleanliness and neatness in one's appearance through regular grooming practices. Awareness of personal grooming plays a vital role in promoting the use of nail care products, as individuals prioritize well-maintained nails for overall hygiene and a polished appearance. For instance, in September 2023, according to the Bureau of Labor Statistics, a US-based fact-finding agency for the federal government, personal care products and services increased by 12.3% in 2022, which follows a large increase of 19.3% from 2021. After declining by 1% in 2021, personal care products grew by 15.5% in 2022. Personal care services also increased by 9.1%, particularly notable since this follows the 50.4% rise from 2021. Therefore, the growing awareness of personal grooming is driving the growth of the nail care products market.

Major companies operating in the nail care products market are focusing on introducing innovative solutions, such as vegan nail product lines, to gain a competitive edge in the market. Vegan nail product lines are collections of nail care items that are entirely free from animal-derived ingredients, catering to a cruelty-free and eco-conscious consumer base. For instance, in January 2022, Colorbar Cosmetics, an India-based provider of makeup and skincare products, launched the Vegan Nail Lacquer, a new line of vegan nail products that features 128 shades. The nail lacquer is enriched with biotin and calcium and has a non-toxic, patented, 20-free formula. The entire range is 100% vegan and vegetarian, and the formula is chip-resistant, non-yellowing, and non-carcinogenic. With a double-patented design, Vegan Nail Lacquer promises a uniquely clean and green makeup experience.

In October 2024, Pacific World Corporation, a US-based private equity firm, acquired Nails.INC, a UK-based nail care and beauty company, for an undisclosed amount. With this acquisition, Pacific World aims to accelerate Nails.INC's growth in North America by expanding its distribution network across the US and Canada. Additionally, the acquisition will support the company’s efforts to broaden its product line in response to the growing consumer demand for fashion-forward nail colors and innovative nail care solutions. Nails.INC specializes in high-quality, trend-setting products that cater to the beauty and wellness market, and this strategic move is expected to enhance its market presence and customer base in North America.

Major companies operating in the nail care products market are Johnson and Johnson Services Inc., Christian Dior SE, Procter & Gamble Co., Unilever PLC, L'oréal Groupe, The Estée Lauder Companies Inc, Chanel SA, Kao Corporation, Amway Corporation, Shiseido Company Limited, Coty Inc., Sally Hansen, Avon Products Inc., Cosnova Gmbh, Kiehl’s, OPI Products Inc., American International Industries, Oriflame Holding AG, BWX Limited, China Glaze, Cassina S.p.A, Orly International Inc., Creative Nail Design Inc., Olive & June Inc, NSI Nails Inc., Miniluxe Inc., Sally Hansen Inc., Essie Cosmetics, Revlon Inc.

Asia-Pacific was the largest region in the nail care products market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nail care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nail care products market consists of sales of nail strengtheners, nail serums, nail conditioners, nail growth products, and nail care kits. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Nail care products refer to a variety of cosmetics and tools designed to enhance the health and appearance of the nails. These are used to maintain and enhance the health and appearance of nails, promoting strength, preventing damage, and contributing to overall well-groomed hands.

The main types of nail care products are nail polish, top and base coats, nail polish removers, cuticle care, and others. Nail polish refers to a cosmetic product applied to the nails to enhance their appearance. These are sold through several distribution channels, including offline and online, for various end-uses, such as households, spas, and salons.

The main types of nail care products are nail polish, top and base coats, nail polish removers, cuticle care, and others. Nail polish refers to a cosmetic product applied to the nails to enhance their appearance. These are sold through several distribution channels, including offline and online, for various end-uses, such as households, spas, and salons.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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