Indoor Positioning and Indoor Navigation (IPIN) Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The indoor positioning and indoor navigation (IPIN) market size has grown exponentially in recent years. It will grow from $18.91 billion in 2024 to $26.77 billion in 2025 at a compound annual growth rate (CAGR) of 41.6%. The growth in the historic period can be attributed to increase in demand for proximity marketing, surging adoption of smartphones, augmentation in internet connectivity, increasing penetration of IoT, increasing use of GPS navigation systems.

The indoor positioning and indoor navigation (IPIN) market size is expected to see exponential growth in the next few years. It will grow to $109.2 billion in 2029 at a compound annual growth rate (CAGR) of 42.1%. The growth in the forecast period can be attributed to surge in adoption of IoT in indoor positioning, rise in adoption of Bluetooth beacons, confinement of GPS utility to outdoor environments, increasing the use of iBeacon for businesses, growing demand for real-time location systems (RTLS). Major trends in the forecast period include integration of augmented reality (AR), ultra-wideband (UWB) technology, multi-sensor fusion, indoor mapping and digital twins, integration with internet of things (IoT) devices.

The surging adoption of smartphones is expected to propel the growth of the indoor positioning and indoor navigation (IPIN) market going forward. Smartphones are handheld electronic devices that combine communication, computing, and multimedia capabilities, typically featuring touchscreens and mobile operating systems. The increasing adoption of smartphones enhances indoor positioning and navigation capabilities through built-in sensors, such as GPS, accelerometers, and gyroscopes, enabling more accurate and efficient indoor navigation solutions. For instance, in February 2023, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8%, or around 2.6 million, increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the surging adoption of smartphones is driving the growth of the indoor positioning and indoor navigation (IPIN) market.

Major companies operating in the indoor positioning and indoor navigation (IPIN) market focus on developing advanced solutions, such as indoor mapping, to enhance location-based services. Indoor mapping solutions involve creating detailed digital representations of interior spaces to facilitate accurate and efficient building navigation. For instance, in January 2022, HERE Technologies, a Netherlands-based location data and technology platform provider, launched Indoor Map as a Service, a one-stop shop for indoor mapping solutions that includes indoor map data, routing, and positioning, all available through the HERE SDK and seamlessly connected with our base map. The service includes indoor map data, routing, and positioning, all available through the HERE SDK and seamlessly connected with the company's base map. The Indoor Map as a Service aims to enable wayfinding, indoor asset tracking, and space usage optimization use cases. The Indoor Map as a Service has enabled HERE to expand its offerings and provide a comprehensive solution for indoor mapping needs. It caters to a growing market for location technologies that power wayfinding, indoor asset tracking, and space usage optimization.

In October 2023, Everfield Ltd., a Germany-based software company, acquired Visioglobe SAS for an undisclosed amount. This acquisition is expected to strengthen Everfield's position in the IPIN market by enhancing its capabilities in providing indoor mapping, navigation, and location-based services. The acquisition of Visioglobe SAS aligns with this market trend and will enable Everfield to offer enhanced IPIN solutions to its customers, thereby contributing to its competitiveness and market growth. Visioglobe SAS is a France-based software company specializing in indoor mapping and way-finding solutions.

Major companies operating in the indoor positioning and indoor navigation (IPIN) market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corp., Siemens AG, Cisco Systems Inc., Qualcomm Inc., Broadcom Inc., Telefonaktiebolaget LM Ericsson, Nokia Corporation, STMicroelectronics N.V., Inpixon, Motorola Solutions Inc., HERE Global B.V. (HERE Technologies), Navigine Corp., Pointr Labs Limited, Sensewhere Limited, Link Labs Corporation, Oriient Labs Ltd., Situm Technologies SL, SPREO, IndoorAtlas Oy, GiPStech Srl, MazeMap AS, Pinmicro K K, Mapsted Corporation, indoo.rs GmbH, Insiteo SAS, Nextome S.r.l, Steerpath Ltd.

North America was the largest region in the indoor positioning and indoor navigation (IPIN) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the indoor positioning and indoor navigation (IPIN) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the indoor positioning and indoor navigation (IPIN) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The indoor positioning and indoor navigation (IPIN) market includes revenues earned by entities by providing services such as emergency response and safety, geofencing and proximity alerts, indoor mapping and visualization, augmented reality (AR) navigation. The market value includes the value of related goods sold by the service provider or included within the service offering. The indoor positioning and indoor navigation (IPIN) market also includes sales of beacons and sensors, radio-frequency identification (RFID) tags, and Wi-Fi access points. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Indoor positioning and indoor navigation (IPIN) refer to technologies and systems that enable precise location tracking and guidance within indoor environments, such as buildings and facilities. It employ diverse methods to ascertain the locations of users, assets, or objects within buildings where satellite signals may be unreliable due to obstructions or signal interference.

The main components of indoor positioning and indoor navigation (IPIN) are software, hardware, and services. Software refers to applications and platforms that leverage indoor positioning technologies to enable users to locate themselves or navigate within indoor environments. Ultra-wideband technology, Bluetooth low energy, wi-fi, and other technologies are used for asset and personnel tracking, location-based analytics, navigation and maps, and other applications by healthcare, retail, manufacturing, travel and hospitality, office spaces, public spaces, logistics and warehouses, and other end use industries.

The main components of indoor positioning and indoor navigation (IPIN) are software, hardware, and services. Software refers to applications and platforms that leverage indoor positioning technologies to enable users to locate themselves or navigate within indoor environments. Ultra-wideband technology, Bluetooth low energy, wi-fi, and other technologies are used for asset and personnel tracking, location-based analytics, navigation and maps, and other applications by healthcare, retail, manufacturing, travel and hospitality, office spaces, public spaces, logistics and warehouses, and other end use industries.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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