Commerce Cloud Global Market Report 2024

The commerce cloud market size has grown rapidly in recent years. It will grow from $21.78 billion in 2023 to $25.75 billion in 2024 at a compound annual growth rate (CAGR) of 18.2%. The expansion observed during the historical period can be attributed to several factors, including the rising adoption of e-commerce, heightened demand for cloud-based solutions, the increasing utilization of social media for marketing purposes, a growing appetite for personalized customer experiences, and the escalating use of big data analytics.

The commerce cloud market size is expected to see rapid growth in the next few years. It will grow to $50.67 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%. The projected growth in the forecast period can be ascribed to several factors, including the rising adoption of artificial intelligence and machine learning, a growing demand for augmented reality and virtual reality within e-commerce, the increasing utilization of blockchain technology for secure transactions, a surge in demand for subscription-based models, and a heightened interest in sustainable or "green" commerce practices. Noteworthy trends anticipated during this forecast period encompass the emergence of headless commerce, an increasing demand for microservices architecture, the growing adoption of progressive web apps, the rise of unified commerce platforms, and a mounting demand for hyper-personalization in customer experiences.

The surge in e-commerce industries is poised to drive substantial growth within the commerce cloud market in the coming years. E-commerce, the sector facilitating online buying and selling of goods and services, is experiencing remarkable expansion fueled by the escalating consumer demand for convenience, accessibility, and efficiency in shopping experiences. This surge in e-commerce activities significantly contributes to the proliferation of commerce cloud solutions. As businesses increasingly pivot towards online retail to meet consumer preferences, there arises a concomitant need for robust digital infrastructure to support these operations effectively. For example, as per data from the United States Census Bureau in November 2023, e-commerce estimates for the second quarter of 2023 surged by 7.5% compared to the preceding year, with online sales accounting for 15.4% of total sales. Consequently, the burgeoning growth of e-commerce industries across various countries serves as a driving force behind the expansion of the commerce cloud market.

Leading entities within the commerce cloud market are actively engaged in the development of innovative technologies, exemplified by initiatives such as Einstein GPT, aimed at catalyzing demand within the market. Einstein GPT leverages a network of models sourced from prominent generative AI providers in the industry and Salesforce's AI research. For instance, Salesforce Inc., a renowned US-based software company, unveiled Einstein GPT in March 2023, an advanced AI tool engineered to empower customers in automating and customizing recommendations within Commerce Cloud environments. This tool finds applications in training, insights generation, and data analysis, seamlessly integrating with various Salesforce applications. Compatible across multiple Salesforce clouds including Marketing Cloud and Sales Cloud, Einstein GPT synergizes with Salesforce CRM to combine robust functionality with cutting-edge AI capabilities, thus enhancing personalized customer experiences and driving business growth.

In November 2021, WPP plc, a communication company headquartered in the UK, completed the acquisition of Cloud Commerce Group Ltd for an undisclosed sum. This strategic move allows WPP to enhance its expertise in e-commerce technology and solutions, potentially diversifying its service portfolio. By integrating Cloud Commerce Group's knowledge and capabilities, WPP aims to offer its customers a wider array of services tailored to meet the evolving demands of the digital economy. Cloud Commerce Group Ltd., based in the US, specializes in providing comprehensive online retail solutions for selling products across multiple e-commerce platforms.

Major companies operating in the commerce cloud market report are Google LLC, Alibaba Group Holding Limited, Amazon Web Services, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe, HCL Technologies, Shopify Inc., Magento (Adobe) Inc., Episerver, Sitecore, Digital River Inc., BigCommerce Pty Ltd., Optimizely Inc., VTEX, Commercetools, Apttus Corporation, Kibo Commerce, Lightwell Inc, Voyado Lund AB, Elastic Path, Shopgate, Squareup eCommerce, TradeGecko.

North America was the largest region in the commerce cloud market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the commerce cloud market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the commerce cloud market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Commerce Cloud, also referred to as Salesforce Commerce Cloud, represents a suite of cloud-based products aimed at aiding businesses in the creation and management of online stores. It encompasses a range of features and functionalities tailored to meet both business-to-consumer (B2C) and business-to-business (B2B) requirements.

Commerce Cloud primarily consists of two main categories such as commerce cloud platforms and commerce cloud services. Commerce cloud platforms serve as comprehensive digital solutions engineered to streamline and enhance online retail operations. These platforms encompass both business-to-business (B2B) and business-to-customer (B2C) commerce functionalities. They offer a variety of services including training and consulting, integration and deployment support, as well as ongoing maintenance and assistance. Commerce Cloud platforms find applications across various industries such as fashion and apparel, pharmaceuticals and groceries, electronics and appliances, as well as food and beverages.

The commerce cloud market research report is one of a series of new reports that provides commerce cloud market statistics, including commerce cloud industry global market size, regional shares, competitors with commerce cloud market share, detailed commerce cloud market segments, market trends, and opportunities, and any further data you may need to thrive in the commerce cloud industry. This commerce cloud market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The commerce cloud market consists of revenues earned by entities by providing services such as core platform services, marketing and optimization services, specialized services, business to business commerce services. The market value includes the value of related goods sold by the service provider or included within the service offering. The commerce cloud market also includes of sales of marketing automation, marketplace management, industry-specific solutions, security and compliance. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.