Commerce Cloud Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The commerce cloud market size has grown rapidly in recent years. It will grow from $25.75 billion in 2024 to $30.43 billion in 2025 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to increasing adoption of e-commerce, growing demand for cloud-based solutions, increasing use of social media for marketing, growing demand for personalized customer experiences, and increasing use of big data analytics.

The commerce cloud market size is expected to see rapid growth in the next few years. It will grow to $60.13 billion in 2029 at a compound annual growth rate (CAGR) of 18.6%. The growth in the forecast period can be attributed to increasing adoption of artificial intelligence and machine learning, growing demand for augmented reality and virtual reality in e-commerce, increasing use of blockchain technology for secure transactions, growing demand for subscription-based models, and growing demand for green commerce. Major trends in the forecast period include emergence of headless commerce, growing demand for microservices architecture, increasing use of progressive web apps, emergence of unified commerce platforms, and growing demand for hyper-personalization.

The increase in the growth of e-commerce industries is expected to propel the growth of the commerce cloud market going forward. The e-commerce industry is the economic sector that involves buying and selling goods and services over the internet. The growth of e-commerce industries is propelled by the increasing demand for convenience, accessibility, and efficiency in shopping, which significantly contributes to the expansion of commerce cloud solutions. As more businesses embrace online selling to cater to consumer demands, a parallel need arises for robust digital infrastructure to support these operations efficiently. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 climbed by 7.5% (or 1.4%), while overall retail sales rose by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the increase in the growth of e-commerce industries in several countries is driving the growth of the commerce cloud market.

Major companies operating in the commerce cloud market are developing innovative technologies, such as Einstein GPT, to increase demand in the market. Einstein GPT uses a network of models from leading generative AI providers in the industry and from Salesforce's AI research. For instance, in March 2023, Salesforce Inc., a US-based software company, launched Einstein GPT, a new AI tool designed to help customers automate and tailor recommendations in Commerce Cloud. It can be used for training, insights, and data analysis and can be integrated with different Salesforce apps. It can be used across multiple Salesforce clouds, including marketing cloud, sales cloud, and commerce cloud, and it seamlessly integrates with Salesforce CRM, combining powerful features with advanced AI capabilities.

In July 2022, ECOMMERCE ONE Group, a Germany-based company that provides a platform for software firms serving online retailers, acquired Gambio for an undisclosed amount. The acquisition aims to improve service offerings for clients and reinforce ECOMMERCE ONE's position as a leading provider of e-commerce software in the region. Gambio is a Germany-based cloud software company specializing in e-commerce solutions.

Major companies operating in the commerce cloud market are Google LLC, Alibaba Group Holding Limited, Amazon Web Services, IBM Coporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe, HCL Technologies, Shopify Inc., Magento (Adobe) Inc., Episerver, Sitecore, Digital River Inc., BigCommerce Pty Ltd., Optimizely Inc., VTEX, Commercetools, Apttus Corporation, Kibo Commerce, Lightwell Inc, Voyado Lund AB, Elastic Path, Shopgate, Squareup eCommerce, TradeGecko.

North America was the largest region in the commerce cloud market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the commerce cloud market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the commerce cloud market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The commerce cloud market consists of revenues earned by entities by providing services such as core platform services, marketing and optimization services, specialized services, business to business commerce services. The market value includes the value of related goods sold by the service provider or included within the service offering. The commerce cloud market also includes of sales of marketing automation, marketplace management, industry-specific solutions, security and compliance. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Commerce Cloud, also known as salesforce commerce cloud, is a cloud-based suite of products designed to help businesses create and manage online stores. It offers various features and functionalities, catering to business-to-consumer (B2C) and business-to-business (B2B) needs.

The main types of commerce cloud are commerce cloud platforms and commerce cloud services. Commerce cloud platforms are comprehensive digital solutions designed to facilitate and optimize online retail operations, their platforms include business-to-business commerce and business-to-customer commerce, they provide services such as training and consulting, integration and deployment, and support and maintenance, and it used in fashion and apparel, pharmaceutical and grocery, electronics and appliances, and food and beverage.

The main types of commerce cloud are commerce cloud platforms and commerce cloud services. Commerce cloud platforms are comprehensive digital solutions designed to facilitate and optimize online retail operations, their platforms include business-to-business commerce and business-to-customer commerce, they provide services such as training and consulting, integration and deployment, and support and maintenance, and it used in fashion and apparel, pharmaceutical and grocery, electronics and appliances, and food and beverage.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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