Bot Security Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bot security market size has grown rapidly in recent years. It will grow from $0.75 billion in 2024 to $0.89 billion in 2025 at a compound annual growth rate (CAGR) of 19.1%. The growth in the historic period can be attributed to increase in bad bot traffic, growing cybersecurity concerns, increasing incidents of bot-driven cyber-attacks targeting sensitive data and financial assets, rise in bot attacks, regulatory compliance.

The bot security market size is expected to see rapid growth in the next few years. It will grow to $1.8 billion in 2029 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to protection of brand reputation, rising awareness among organizations about the potential risks associated with bot activities, e-commerce growth, machine learning adoption, social media. Major trends in the forecast period include shift of traffic from web to mobile, technological advancements, development of advanced bot detection and mitigation techniques leveraging machine learning and behavioral analysis, bot detection techniques, behavioral biometrics.

The increased frequency of cyberattacks is expected to drive the growth of the bot security market in the coming years. Cyberattacks, which are malicious activities targeting computer systems, networks, or devices to steal, damage, or disrupt information, are becoming more frequent and sophisticated. This rise in cybercrime increases the vulnerability of individuals and organizations to security breaches. The bot security market plays a crucial role in mitigating these risks by preventing harmful bots from exploiting websites and stealing sensitive information. For example, in April 2023, the UK Department for Science, Innovation, and Technology reported that UK businesses experienced 2.39 million instances of cybercrime and around 49,000 cases of fraud linked to cybercrime over the previous year. This surge in cyberattacks highlights the growing need for advanced bot security solutions, further propelling the growth of the market.

Major companies operating in the bot security market are developing innovative technologies, such as Software as a Service (SaaS)-based security portfolios to protect applications. A SaaS-based security portfolio refers to the collection of cloud investments made by an organization as part of its Software as a Service (SaaS) offerings, focusing on assessing the security measures implemented by each SaaS vendor, ensuring data privacy, and meeting compliance standards. For instance, in December 2022, F5 Inc., a US-based technology company specializing in application and network security, launched Cloud App Infrastructure Protection (AIP), an extension of application observability and protection to cloud-native infrastructures through cloud workload protection. It employs behavioral analysis to identify modern applications' insider risks, external threats, and data loss risks. It can also detect vulnerable components and possibly malicious activity in real time. Cloud App Infrastructure Protection (AIP) can strengthen a conventional WAAP solution by offering improved security visibility and protection from contemporary threats. It provides comprehensive telemetry and threat detection capabilities to enhance security posture, detect vulnerable components, and defend against modern threats.

In January 2023, Forter, a US-based software-as-a-service company that unifies identity protection, acquired Immue for an undisclosed amount. This acquisition aims to enhance Forter's fraud management capabilities by integrating Immue's innovative technology into its core platform. Immue is a US-based bot detection company that provides a bot mitigation layer, an undefeatable Captcha, and the ability to regulate bots during hype and flash sales.

Major companies operating in the bot security market are Alibaba Cloud, CDNetworks Inc., Akamai Technologies, Citrix Systems Inc., F5 Networks Inc., Cloudflare Inc., Imperva Inc., Fastly Inc., AppsFlyer Ltd., Limelight Networks Inc., Radware Ltd., Shape Security Inc., Sophos Ltd., Kount Inc., Cequence Security Inc., DataDome, PerimeterX Inc., Netacea Ltd., Secucloud Network GmbH, Botguard, Arturai Inc., Reblaze Technologies Ltd., Variti International GmbH, Myra Security GmbH, AuthSafe GmbH., InfiSecure Technologies Inc.

North America was the largest region in the bot security market in 2024 and it is expected to be the fastest-growing region in the forecast period. The regions covered in the bot security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bot security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bot security market consists of revenues earned by entities by providing services such as bot detection and mitigation, bot management, behavioral analysis, and rate limiting. The market value includes the value of related goods sold by the service provider or included within the service offering. The bot security market also includes sales of web application firewalls (WAFs), servers, network devices, and storage systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Bot security is safeguarding against harmful bots while maintaining the reliability and accessibility of online assets without disrupting the beneficial functions of legitimate bots that support activities such as e-commerce, serve as virtual assistants, or automate customer service through chatbots on websites. Through bot protection and mitigation strategies, organizations can reduce the influence of malicious bots and strengthen their overall cybersecurity stance.

The main components of bot security are solution and services. Bot security solutions refer to a set of technologies, tools, and practices designed to detect, mitigate, and prevent malicious bot activities targeting digital assets. Various types of securities including web security, mobile security, and application programming interface (API) security are deployed based on cloud-based and on-premises modes by retail and ecommerce, banking, financial services and insurance (BFSI), government and defense, healthcare, media and entertainment, travel and hospitality, information technology (IT) and telecom verticals.

The main components of bot security are solution and services. Bot security solutions refer to a set of technologies, tools, and practices designed to detect, mitigate, and prevent malicious bot activities targeting digital assets. Various types of securities including web security, mobile security, and application programming interface (API) security are deployed based on cloud-based and on-premises modes by retail and ecommerce, banking, financial services and insurance (BFSI), government and defense, healthcare, media and entertainment, travel and hospitality, information technology (IT) and telecom verticals.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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