Baby Apparel Global Market Report 2024

The baby apparel market size has grown strongly in recent years. It will grow from $182.2 billion in 2023 to $195.78 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The expansion observed in the historic period can be attributed to several factors, including cultural influences shaping preferences and trends in baby apparel, demographic shifts impacting demand, economic conditions affecting consumer spending patterns, health and safety concerns driving product choices, and changes in the retail landscape influencing purchasing behavior.

The baby apparel market size is expected to see strong growth in the next few years. It will grow to $249.23 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The projected growth in the forecast period can be attributed to several factors, including a heightened focus on sustainability within the baby apparel industry, the impact of globalization on market dynamics, evolving parenting trends influencing consumer preferences, regulatory changes affecting product standards, and the continued dominance of e-commerce in retail. Significant trends expected in the forecast period include technological advancements driving innovation, the ongoing digital transformation of the industry, increased integration of technology into designs and functionalities, and a growing emphasis on customization and personalization to meet diverse consumer needs.

The upward trend in childbirth rates is expected to drive the expansion of the baby apparel market in the coming years. Childbirth rates, indicating the number of live births per 1,000 individuals within a specific population over a defined period, typically annually, influence the demand for baby apparel. Baby apparel encompasses garments designed for infants and young children, aiming to provide comfort, protection, and unrestricted movement throughout various stages of development. For example, data from the Center for Disease Control and Prevention in May 2022 reveals that the United States recorded 3.66 million births in 2021, marking a slight increase from 3.61 million births in 2020. Similarly, Statistics Canada reports a 2% rise in births in Canada, with 367,684 births recorded in 2021 compared to 360,552 in 2020. Hence, the surge in childbirth rates serves as a catalyst for the growth of the baby apparel market.

Leading companies in the baby apparel market are actively innovating to meet the evolving demands of environmentally conscious consumers, with a focus on sustainability and eco-friendliness. One notable innovation is the introduction of recyclable lines of baby clothes, catering to the increasing preference for sustainable options. Recyclable baby clothing collections are designed and manufactured with a commitment to sustainability and environmental stewardship. For instance, in April 2022, H & M Hennes & Mauritz AB, a renowned Sweden-based clothing company, unveiled a new line of baby clothes crafted from organic cotton, fully recyclable through composting. This 12-piece collection comprises bottoms, jackets, hats, and blankets, all made from materials that are 100% biodegradable, including the pigments used for designs. Furthermore, these innovative baby clothes prioritize comfort, ease of wear, and affordability while meeting stringent certification standards for global impact and environmental responsibility.

In October 2023, Mi Arcus, an Indian firm specializing in a comprehensive line of baby clothing, established a strategic partnership with Peanuts Worldwide LLC. The collaboration is geared towards delivering a fashionable and cozy array of merchandise for infants, encompassing apparel, toys, bedding, and accessories adorned with iconic characters from the Peanuts franchise. Peanuts Worldwide LLC, headquartered in the United States, is a prominent player in the media and entertainment sector, renowned for its creation and dissemination of comic strips.

Major companies operating in the baby apparel market report are Gap Inc., Primark Stores Limited, Puma SE, OshKosh Corp., Hanesbrands Inc., Ralph Lauren Corp., Bed Bath And Beyond Inc., Capri Holdings, Old Navy Kids, Carter's Inc., The Children's Place Inc., Fendi Kids, Little Me Co., Burberry Group plc, Petit Bateau UK Limited, Boden Group, Zara Kids, Armani Junior, Mud Pie LLC, Mothercare plc, Bonpoint S.A., Monnalisa Co. Ltd., Royal Apparel Co., Catimini S.A.S., Gianni Versace S.r.l.

Asia-Pacific was the largest region in the baby apparel market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby apparel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby apparel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Baby apparel comprises clothing specifically tailored and crafted for infants and toddlers, prioritizing aspects such as comfort, safety, practicality, and ease of dressing and changing. These garments are designed with delicate skin in mind, facilitating unhindered movement while ensuring caregivers' convenience.

The primary types of baby apparel include top wear, bottom wear, and other variants. Top wear encompasses upper garments covering the torso, including items such as shirts and onesies. These apparel items are distributed through both online and offline channels, serving various age ranges from 0-12 months, 12-24 months, to 2-3 years, and cater to both boys and girls as end users.

The baby apparel market research report is one of a series of new reports that provides baby apparel market statistics, including baby apparel industry global market size, regional shares, competitors with a baby apparel market share, detailed baby apparel market segments, market trends and opportunities, and any further data you may need to thrive in the baby apparel industry. This baby apparel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby apparel market consists of sales of bodysuits, socks and boots, rompers, sleepers, T-shirts, mittens, boots, and swaddle blankets and jumpsuits. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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