Baby Apparel Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The baby apparel market size has grown strongly in recent years. It will grow from $195.78 billion in 2024 to $210.18 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to cultural influences, demographic trends, economic conditions, health and safety concerns, and retail landscape.

The baby apparel market size is expected to see strong growth in the next few years. It will grow to $263.23 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to sustainability focus, globalization, parenting trends, regulatory changes, and e-commerce dominance. Major trends in the forecast period include technological advances, digital transformation, technology integration, technology-infused designs, and customization and personalization.

The rising childbirth rates are expected to drive the growth of the baby apparel market. Childbirth rates, which refer to the number of live births per 1,000 people in a given population, are a key factor influencing the demand for baby products, including apparel. Baby apparel is designed to provide comfort, protection, and ease of movement for infants and young children. For example, in April 2024, the Centers for Disease Control and Prevention (CDC), a U.S.-based government agency, reported a slight increase in the number of births in the U.S., rising from 3,664,292 in 2021 to 3,667,758 in 2022. This modest increase in the birth rate is expected to fuel demand for baby apparel, further propelling market growth.

Major companies operating in the baby apparel market focus on developing innovative products, such as recyclable lines of baby clothes, due to an increasing demand for sustainable and eco-friendly options. Recyclable lines of baby clothes refer to clothing collections designed and manufactured with a focus on sustainability and environmental responsibility. For instance, in April 2022, H & M Hennes & Mauritz AB., a Sweden-based clothing company, launched a new line of baby clothes made from organic cotton that is fully recyclable through composting. This 12-piece collection includes bottoms, jackets, hats, and blankets, all 100% biodegradable, including the pigments used for designs. Additionally, this innovative line of baby clothes includes biodegradability, the absence of buttons and metal trim, certification, global scale, impact, and affordability. Also, this provides comfort and ease of smooth wear.

In October 2023, Mi Arcus, an India-based developer of a complete range of baby apparel, partnered with Peanuts Worldwide LLC. This partnership aims to offer a stylish and comfortable range of products for babies, including apparel, toys, bedding, and accessories featuring the beloved characters from the Peanuts brand. Peanuts Worldwide LLC is a US-based media and entertainment company focusing on producing and distributing comic strips.

Major companies operating in the baby apparel market are Gap Inc., Primark Stores Limited, Puma SE, OshKosh Corp., Hanesbrands Inc., Ralph Lauren Corp., Bed Bath And Beyond Inc., Capri Holdings, Old Navy Kids, Carter's Inc., The Children's Place Inc., Fendi Kids, Little Me Co., Burberry Group plc, Petit Bateau UK Limited, Boden Group, Zara Kids, Armani Junior, Mud Pie LLC, Mothercare plc, Bonpoint S.A., Monnalisa Co. Ltd., Royal Apparel Co., Catimini S.A.S., Gianni Versace S.r.l.

Asia-Pacific was the largest region in the baby apparel market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby apparel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby apparel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The baby apparel market consists of sales of bodysuits, socks and boots, rompers, sleepers, T-shirts, mittens, boots, and swaddle blankets and jumpsuits. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Baby apparel refers to clothing specifically designed and made for infants and toddlers. These apparel are created considering babies' comfort, safety, practicality, delicate skin, ease of movement, and the convenience of caregivers in dressing and changing them.

The main types of baby apparel are top wear, bottom wear, and other types. Top wear refers to the upper garments or clothing items worn on the torso, typically covering the chest, shoulders, and back. These are distributed online and offline, used in various applications for 0-12 months, 12-24 months, and 2-3 years, and the end users are boys and girls.

The main types of baby apparel are top wear, bottom wear, and other types. Top wear refers to the upper garments or clothing items worn on the torso, typically covering the chest, shoulders, and back. These are distributed online and offline, used in various applications for 0-12 months, 12-24 months, and 2-3 years, and the end users are boys and girls.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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