Automotive Navigation Systems Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The automotive navigation systems market size has grown strongly in recent years. It will grow from $36.59 billion in 2024 to $39.31 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to consumer demand for convenience, increasing traffic congestion, government regulations on safety, rise in urbanization, improved mapping and location services.

The automotive navigation systems market size is expected to see strong growth in the next few years. It will grow to $49.28 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increased focus on predictive navigation, rising demand for electric vehicles (EVs), enhanced user interfaces, integration with smart city infrastructure, and demand for personalized and context-aware services. Major trends in the forecast period include augmented reality (AR) integration, connected car ecosystem, voice-activated navigation, predictive navigation, integration with smartphones, 3d mapping and visualization, integration with advanced driver assistance systems (ADAS).

The growing number of vehicles is expected to propel the growth of the automotive navigation systems market going forward. Vehicles refer to any machine designed or used for transporting people or goods, typically on land, such as cars, trucks, buses, motorcycles, bicycles, and more. Automotive navigation systems are used in vehicles to provide real-time directions, location information, on-the-fly traffic updates, and guidance to reach their destination efficiently and safely. For instance, in May 2023, according to the European Automobile Manufacturers Association, a Belgium-based automobile manufacturers association, the global production of motor vehicles reached 85.4 million units in 2022, reflecting a notable increase of 5.7% compared to 2021. Furthermore, according to Brand Finance plc, a UK-based brand valuation company, the automobile sector achieved approximately 78 million unit sales in 2022, marking a substantial 10% increase compared to both 2021 and 2020. Therefore, the growing number of vehicles is driving the growth of the automotive navigation system market.

Major companies in the automotive navigation systems market are focusing on developing innovative technological products, such as AI-powered personalized navigation maps, to improve user experience, enhance route accuracy, and provide tailored driving solutions. AI-powered navigation maps utilize artificial intelligence to deliver precise, real-time directions and personalized route suggestions by analyzing traffic patterns, user preferences, and points of interest. For instance, in June 2024, Genesys International, an India-based surveying services company, introduced the first AI-powered navigation map. This advanced system features Intelligent Speed Assistance (ISA), which alerts drivers to speed limits and lane departures, thereby enhancing road safety. Such innovations are expected to significantly transform the navigation landscape in the automotive sector.

In February 2022, Harman International, a US-based connected car technology company, acquired Apostera GmbH for an undisclosed amount. This acquisition is aimed at enhancing Harman's automotive product offerings and positioning the company as a visionary leader in automotive technologies to enhance its digital cockpit offerings and strengthen its position in the rapidly evolving automotive market. Apostera GmbH is a Germany-based developer of mixed-reality navigation systems that enhance existing automotive navigation systems.

Major companies operating in the automotive navigation systems market are Ford Motor Company, BMW Group, Robert Bosch GmbH, Panasonic Corporation, Denso Corporation, Continental AG, AISIN SEIKI Co. Ltd., Fujitsu Limited, Mitsubishi Motors Corporation, Harman International Industries, Garmin Ltd., Bose Corporation, JVCKENWOOD Corporation, Kenwood Corporation, HERE Technologies, MiTAC Holdings Corp., Pioneer Electronics, TomTom International BV, NNG Software Developing and Commercial LLC, Telenav Inc., clarion technologies, Delphi Technologies, Faurecia Clarion, Alpine Electronics, Navis-AMS.

North America was the largest region in the automotive navigation systems market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive navigation systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive navigation systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The automotive navigation systems market consists of revenues earned by entities by providing services such as route planning, real-time traffic information, visual maps, speed limit information, and predictive destinations. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive navigation systems market also includes sales of products such as portable GPS navigation devices, head-up display (HUD) navigation units, off-road GPS navigation units, and built-in navigation system tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributor and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Automotive navigation systems refer to technology-integrated systems designed to assist drivers in navigating from one location to another. These systems provide real-time directions, maps, and other relevant information to help drivers reach their destinations efficiently. These systems typically rely on GPS (Global Positioning System) technology to ascertain the vehicle's present location and offer precise instructions to a specified place.

The main types of components in automotive navigation systems are hardware, software, and connectivity. The hardware component refers to the physical electronic and mechanical parts that enable the functioning of the navigation system. It includes various navigation modes, such as 3D navigation, 2D navigation, and differential global positioning system (DGPS), which are employed in several vehicles, such as passenger cars and commercial vehicles. These are distributed through various sales channels, including original equipment manufacturer and aftermarket, for several applications, such as car navigation, dynamic vehicle routing, tracking rental cars, and monitoring high-risk auto loans.

The main types of components in automotive navigation systems are hardware, software, and connectivity. The hardware component refers to the physical electronic and mechanical parts that enable the functioning of the navigation system. It includes various navigation modes, such as 3D navigation, 2D navigation, and differential global positioning system (DGPS), which are employed in several vehicles, such as passenger cars and commercial vehicles. These are distributed through various sales channels, including original equipment manufacturer and aftermarket, for several applications, such as car navigation, dynamic vehicle routing, tracking rental cars, and monitoring high-risk auto loans.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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