Yerba Mate (Ilex Paraguariensis) Global Market Report 2024

The yerba mate (Ilex Paraguariensis) market size has grown strongly in recent years. It will grow from $1.88 billion in 2023 to $1.99 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The expansion observed during the historical period can be attributed to factors such as the increasing popularity of healthy beverages, growth in the natural foods market, expansion of functional foods, emergence of innovative processing techniques, and a shift towards organic and sustainable agriculture practices.

The yerba mate (Ilex Paraguariensis) market size is expected to see strong growth in the next few years. It will grow to $2.42 billion in 2028 at a compound annual growth rate (CAGR) of 5%. The anticipated growth in the forecast period can be attributed to factors such as continued growth in the health and wellness sector, increased demand for natural and organic products, innovations in packaging, improved efficiency and quality control, and educating consumers about the nutritional and therapeutic benefits. Major trends expected in the forecast period include an increase in online sales, an enhanced focus on product safety, research and development initiatives, as well as partnerships and collaborations within the industry.

The growth of the yerba mate (Ilex paraguariensis) market is expected to be propelled by the increasing trend of health consciousness. Health consciousness encompasses individuals' awareness, concern, and proactive approach to their physical and mental well-being, driven by factors such as increased health risk awareness, a focus on preventive healthcare, and the pursuit of a higher quality of life influenced by social and environmental factors. Yerba Mate offers a natural and holistic means of enhancing various aspects of health, including energy levels, mental clarity, and digestive and cardiovascular health, owing to its antioxidant content, energizing effects, nutrient profile, potential digestive health benefits, and historical medicinal uses. For instance, an online survey conducted by the International Food Information Council (IFIC) in April 2023 revealed that 52% of Americans aged 18 to 80 reported following a diet or eating pattern in the past year, marking a significant increase from previous years (39% in 2021) and indicating a growing trend expected to continue in the future. Consequently, the rise in health consciousness is fueling the growth of the yerba mate market.

Leading companies in the yerba mate (Ilex Paraguariensis) market are innovating their product offerings to cater to diverse market segments, exemplified by the introduction of new caffeinated RTD (ready to drink) beverages under the honest yerba mate brand. These beverages are based on yerba mate, a traditional South American drink known for its caffeine content, and are designed to offer consumers a variety of choices. For example, Honest Tea, a US-based bottled organic tea company, launched the honest yerba mate line of caffeinated ready-to-drink beverages in April 2021. These beverages, brewed from yerba mate plant leaves and stems, come in flavors such as strawberry pomegranate matcha, peach mango green tea, and lemon ginger black tea. With 13 grams of sugar and 60 calories per 16-ounce can, the drinks are USDA-certified organic and feature fair trade-certified ingredients sourced from Brazil. They provide caffeine content equivalent to an 8-ounce cup of coffee, aiming to deliver a unique blend of coffee and tea flavors in a convenient ready-to-drink format.

In June 2023, Yerbae Brands Corp., a US-based beverage company specializing in plant-based energy beverages including yerba mate, formed a partnership with Farrell Distributing to expand distribution into Vermont. This strategic collaboration enables Yerbae to strengthen its presence in Vermont by leveraging Farrell Distributing's relationships with various regional grocery chains, convenience stores, and other outlets across the state. Farrell Distributing is a US-based beverage distribution company operating in Vermont.

Major companies operating in the yerba mate (ilex paraguariensis) market are Selecta S.R.L., Molinos Río de la Plata S.A., Sol de Janeiro, Compañía Industrial Cervecera S.A. Amanda, Barão, ECOTEAS S.R.L., Wisdom Natural Brands LLC, Molinos Rosamonte S.A., La Bastilla S.A., Cooperativa Agrícola de la Colonia Liebig Ltda, Establecimiento Las Marías, Kraus Yerba Mate S.A., La Virginia, La Rubia Company Ltd., Aguaribay S.A., Taragüi, Union S.A., Kraus Organic Company Ltd., Cruz de Malta S.A., La Merced, Pajarito S.A.

Asia-Pacific was the largest region in the yerba mate (ilex paraguariensis) market in 2023. The regions covered in the yerba mate (ilex paraguariensis) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the yerba mate (ilex paraguariensis) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Yerba mate (Ilex paraguariensis) is a plant species native to South America, renowned for its leaves used in making a popular beverage called mate. The dried leaves of the yerba mate plant are finely ground into a powder and steeped in hot water to create a tea-like drink. Yerba mate is known for its stimulating properties due to its caffeine content, as well as containing theobromine and antioxidants.

The main types of yerba mate (Ilex paraguariensis) include Argentinian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, Brazilian yerba mate, and others. Argentinian yerba mate is a dried, caffeinated leaf beverage traditionally enjoyed in Argentina and other South American countries. It is available in various forms such as loose leaf, powder, extracts, and concentrates, and is distributed through direct and indirect channels. Argentinian yerba mate is used in various applications including food and beverages, confectionery, bakery products, dairy products, functional foods, dressings, sports nutrition, dairy alternatives, dietary supplements, and others.

The yerba mate (Ilex Paraguariensis) market research report is one of a series of new reports that provides yerba mate (Ilex Paraguariensis) market statistics, including yerba mate (Ilex Paraguariensis) industry global market size, regional shares, competitors with a yerba mate (Ilex Paraguariensis) market share, detailed yerba mate (Ilex Paraguariensis) market segments, market trends and opportunities, and any further data you may need to thrive in the yerba mate (Ilex Paraguariensis) industry. This yerba mate (Ilex Paraguariensis) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The yerba mate market consists of sales of yerba mate tea, yerba mate beverages, yerba mate powders, yerba mate energy drinks, yerba mate flavored foods, and yerba mate cosmetics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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