Yerba Mate (Ilex Paraguariensis) Market Report 2026

The yerba mate (ilex paraguariensis) market size has grown steadily in recent years. It will grow from $2.1 billion in 2025 to $2.2 billion in 2026 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to expansion of traditional yerba mate consumption in south america, growing export of herbal beverages, rising popularity of natural stimulants, increased awareness of antioxidant benefits, expansion of specialty tea markets.

The yerba mate (ilex paraguariensis) market size is expected to see steady growth in the next few years. It will grow to $2.62 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to growing demand for plant-based energy alternatives, rising health-conscious consumer trends, expansion of functional beverage innovation, increasing penetration in north america and europe, growing use in dietary supplements. Major trends in the forecast period include increasing global demand for natural energy beverages, rising adoption of yerba mate in functional foods, expansion of ready-to-drink yerba mate products, growing preference for organic and wildcrafted varieties, enhanced focus on antioxidant-rich ingredients.

The growing health consciousness is anticipated to drive the expansion of the yerba mate (Ilex paraguariensis) market in the future. Health consciousness refers to the awareness, concern, and proactive approach that individuals take regarding their physical and mental well-being. This awareness has emerged from heightened knowledge of health risks, an emphasis on preventive healthcare, a desire for improved quality of life, and the impact of social and environmental factors. Yerba mate provides a natural and holistic method for enhancing various health aspects, including energy levels, mental clarity, and both digestive and cardiovascular health. It is regarded as a beneficial plant due to its antioxidant properties, energizing effects, nutrient profile, potential digestive health benefits, and historical medicinal uses. For example, in August 2024, the United States Department of Agriculture, a U.S.-based government agency, reported that in 2023, consumer demand for organic products in the U.S. surpassed $69 billion, accounting for about 4% of the total food sales in the country. Thus, the rising health consciousness is contributing to the growth of the yerba mate market.

Major companies in the yerba mate (Ilex Paraguariensis) market are concentrating on developing innovative flavors to attract a wider consumer base, enhance product diversity, and address changing consumer preferences for enjoyable and unique beverage options. Firms in the yerba mate sector are launching new flavors to appeal to more consumers and broaden their product ranges. For example, in March 2023, Guayakí Yerba Mate, a U.S.-based organic yerba mate beverage company, introduced Peach Revival, a yerba mate drink that delivers a refreshing peach flavor with low sugar content and a substantial caffeine boost. Each can contains 150 mg of caffeine derived from Ilex paraguariensis, the leaves of a native holly tree found in the South American Atlantic Rainforest. Designed to cater to consumer interest in fruity beverages, Peach Revival features a gentle sweetness complemented by floral notes, making it an attractive option for yerba mate enthusiasts. This beverage is available at major supermarkets, natural grocery stores, and online, demonstrating Guayakí's commitment to promoting mate culture and community involvement.

In June 2023, Yerbae Brands Corp., a US-based beverage company specializing in plant-based energy beverages including yerba mate, formed a partnership with Farrell Distributing to expand distribution into Vermont. This strategic collaboration enables Yerbae to strengthen its presence in Vermont by leveraging Farrell Distributing's relationships with various regional grocery chains, convenience stores, and other outlets across the state. Farrell Distributing is a US-based beverage distribution company operating in Vermont.

Major companies operating in the yerba mate (ilex paraguariensis) market are Selecta S.R.L., Molinos Río de la Plata S.A., Sol de Janeiro, Compañía Industrial Cervecera S.A. Amanda, Barão, ECOTEAS S.R.L., Wisdom Natural Brands LLC, Molinos Rosamonte S.A., La Bastilla S.A., Cooperativa Agrícola de la Colonia Liebig Ltda, Establecimiento Las Marías, Kraus Yerba Mate S.A., La Virginia, La Rubia Company Ltd., Aguaribay S.A., Taragüi, Union S.A., Kraus Organic Company Ltd., Cruz de Malta S.A., La Merced, Pajarito S.A.

Asia-Pacific was the largest region in the yerba mate (ilex paraguariensis) market in 2025. The regions covered in the yerba mate (ilex paraguariensis) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the yerba mate (ilex paraguariensis) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The yerba mate market consists of sales of yerba mate tea, yerba mate beverages, yerba mate powders, yerba mate energy drinks, yerba mate flavored foods, and yerba mate cosmetics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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