Yerba Mate (Ilex Paraguariensis) Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The yerba mate (ilex paraguariensis) market size has grown strongly in recent years. It will grow from $1.99 billion in 2024 to $2.11 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to increasing popularity of healthy beverages, growth in the natural foods, expansion of the functional foods, emergence of innovative processing techniques, shift towards organic and sustainable agriculture practices.

The yerba mate (ilex paraguariensis) market size is expected to see steady growth in the next few years. It will grow to $2.53 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to continued growth in the health and wellness sector, increased demand for natural and organic products, innovations in packaging, improved efficiency and quality control, educating consumers about the nutritional and therapeutic benefits. Major trends in the forecast period include increase in online sales, enhanced focus on product safety, research and development, partnerships and collaborations.

The growing health consciousness is anticipated to drive the expansion of the yerba mate (Ilex paraguariensis) market in the future. Health consciousness refers to the awareness, concern, and proactive approach that individuals take regarding their physical and mental well-being. This awareness has emerged from heightened knowledge of health risks, an emphasis on preventive healthcare, a desire for improved quality of life, and the impact of social and environmental factors. Yerba mate provides a natural and holistic method for enhancing various health aspects, including energy levels, mental clarity, and both digestive and cardiovascular health. It is regarded as a beneficial plant due to its antioxidant properties, energizing effects, nutrient profile, potential digestive health benefits, and historical medicinal uses. For example, in August 2024, the United States Department of Agriculture, a U.S.-based government agency, reported that in 2023, consumer demand for organic products in the U.S. surpassed $69 billion, accounting for about 4% of the total food sales in the country. Thus, the rising health consciousness is contributing to the growth of the yerba mate market.

Major companies in the yerba mate (Ilex Paraguariensis) market are concentrating on developing innovative flavors to attract a wider consumer base, enhance product diversity, and address changing consumer preferences for enjoyable and unique beverage options. Firms in the yerba mate sector are launching new flavors to appeal to more consumers and broaden their product ranges. For example, in March 2023, Guayakí Yerba Mate, a U.S.-based organic yerba mate beverage company, introduced Peach Revival, a yerba mate drink that delivers a refreshing peach flavor with low sugar content and a substantial caffeine boost. Each can contains 150 mg of caffeine derived from Ilex paraguariensis, the leaves of a native holly tree found in the South American Atlantic Rainforest. Designed to cater to consumer interest in fruity beverages, Peach Revival features a gentle sweetness complemented by floral notes, making it an attractive option for yerba mate enthusiasts. This beverage is available at major supermarkets, natural grocery stores, and online, demonstrating Guayakí's commitment to promoting mate culture and community involvement.

In June 2023, Yerbae Brands Corp., a US-based beverage company specializing in plant-based energy beverages including yerba mate, formed a partnership with Farrell Distributing to expand distribution into Vermont. This strategic collaboration enables Yerbae to strengthen its presence in Vermont by leveraging Farrell Distributing's relationships with various regional grocery chains, convenience stores, and other outlets across the state. Farrell Distributing is a US-based beverage distribution company operating in Vermont.

Major companies operating in the yerba mate (ilex paraguariensis) market are Selecta S.R.L., Molinos Río de la Plata S.A., Sol de Janeiro, Compañía Industrial Cervecera S.A. Amanda, Barão, ECOTEAS S.R.L., Wisdom Natural Brands LLC, Molinos Rosamonte S.A., La Bastilla S.A., Cooperativa Agrícola de la Colonia Liebig Ltda, Establecimiento Las Marías, Kraus Yerba Mate S.A., La Virginia, La Rubia Company Ltd., Aguaribay S.A., Taragüi, Union S.A., Kraus Organic Company Ltd., Cruz de Malta S.A., La Merced, Pajarito S.A.

Asia-Pacific was the largest region in the yerba mate (ilex paraguariensis) market in 2024. The regions covered in the yerba mate (ilex paraguariensis) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the yerba mate (ilex paraguariensis) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The yerba mate market consists of sales of yerba mate tea, yerba mate beverages, yerba mate powders, yerba mate energy drinks, yerba mate flavored foods, and yerba mate cosmetics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Yerba mate (Ilex paraguariensis) is a plant species native to South America, renowned for its leaves used in making a popular beverage called mate. The dried leaves of the yerba mate plant are finely ground into a powder and steeped in hot water to create a tea-like drink. Yerba mate is known for its stimulating properties due to its caffeine content, as well as containing theobromine and antioxidants.

The main types of yerba mate (Ilex paraguariensis) include Argentinian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, Brazilian yerba mate, and others. Argentinian yerba mate is a dried, caffeinated leaf beverage traditionally enjoyed in Argentina and other South American countries. It is available in various forms such as loose leaf, powder, extracts, and concentrates, and is distributed through direct and indirect channels. Argentinian yerba mate is used in various applications including food and beverages, confectionery, bakery products, dairy products, functional foods, dressings, sports nutrition, dairy alternatives, dietary supplements, and others.

The yerba mate (Ilex Paraguariensis) market research report is one of a series of new reports that provides yerba mate (Ilex Paraguariensis) market statistics, including yerba mate (Ilex Paraguariensis) industry global market size, regional shares, competitors with a yerba mate (Ilex Paraguariensis) market share, detailed yerba mate (Ilex Paraguariensis) market segments, market trends and opportunities, and any further data you may need to thrive in the yerba mate (Ilex Paraguariensis) industry. This yerba mate (Ilex Paraguariensis) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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