Automotive Digital Services Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The automotive electronic controller market size has grown rapidly in recent years. It will grow from $61.41 billion in 2024 to $67.58 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increasing complexity of automotive systems, stringent emission standards, fuel efficiency and emission control, consumer demand for infotainment and connectivity, government regulations on vehicle safety.

The automotive electronic controller market size is expected to see strong growth in the next few years. It will grow to $92.94 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to rise in electric and autonomous vehicles, global emphasis on connectivity and telematics, evolution of in-vehicle entertainment systems, regulatory push for autonomous driving, focus on cybersecurity in connected vehicles. Major trends in the forecast period include adoption of over-the-air (ota) software updates, shift towards open-source software platforms, integration of lidar and radar sensor control, focus on edge computing for real-time processing, development of energy-efficient electronic control units (ecus).

The increasing adoption of electric vehicles is projected to drive the growth of the automotive electronic controller market in the coming years. Electric vehicles (EVs) are powered by electricity stored in batteries or other energy storage systems, removing the necessity for internal combustion engines. In electric vehicles, automotive electronic controllers oversee power distribution and optimize battery performance, improving overall efficiency and range while facilitating advanced features such as regenerative braking. For instance, in July 2023, the International Energy Agency, a France-based intergovernmental organization, reported that electric vehicle sales reached 10 million in 2022 and are expected to rise to 14 million in 2023. Consequently, the increasing adoption of electric vehicles is propelling the growth of the automotive electronic controller market.

The expansion of the automotive electronic controller market is further driven by the rising demand for luxury vehicles. Luxury vehicles, characterized by high-end features and comfort, incorporate automotive electronic controllers to manage advanced systems such as adaptive suspension, climate control, entertainment, navigation, and safety features. This integration contributes to a seamless and sophisticated driving experience. Noteworthy is the increase in sales for luxury automakers such as Porsche AG, witnessing a growth of 27.16% from 2022 to 2023, and Audi AG, with a sales rise of 24.30%. The growing preference for luxury vehicles is a significant factor fueling the growth of the automotive electronic controller market.

The automotive electronic controller market faces challenges due to the semiconductor shortage. Electronic control units (ECUs) heavily rely on semiconductors for various functions, such as microprocessors, switches, and signal amplification. The Federal Reserve Bank of Chicago highlighted the struggles faced by car manufacturers, including limited inventory, prolonged order wait times, and increased prices due to disruptions in the automotive supply chain, with the semiconductor shortage being a major impediment to production capacity. Consequently, the shortage of semiconductors is expected to impede the growth of the automotive electronic controller market.

Leading companies in the automotive electronic controller sector are increasingly concentrating on the development of high-performance electronic control units (ECUs) to optimize their market profits. A high-performance ECU, serving as a specialized computer, adeptly manages and optimizes diverse functions within vehicles or industrial systems, delivering exceptional speed and precision in real-time operations. An illustrative example is TTTech Auto AG, a provider of car safety solutions based in Austria, which, in April 2023, introduced the N4 Network Controller. This high-performance ECU boasts advanced networking capabilities and is equipped with features supporting the latest automotive communication protocols, including Ethernet, CAN FD (controller area network flexible data rate), and FlexRay. The design of the N4 ECU aligns with the escalating demand for high-bandwidth communication in contemporary vehicles, necessitated by the increasing complexity of driver assistance systems, infotainment, and other features.

In August 2022, Cummins Inc., a US-based power technology company specializing in powertrain components, acquired Meritor Inc. for an undisclosed amount. This acquisition is intended to enhance Cummins Inc.'s capabilities in drivetrain, mobility, braking, and electric powertrain solutions for commercial vehicles and industrial markets. Additionally, it aims to leverage Cummins' extensive sales and service network to improve customer support and operational efficiency. Meritor Inc. is a US-based vehicle company that offers automotive electronic controllers.

Major companies operating in the automotive electronic controller market report are Robert Bosch GmbH, Hitachi Automotive Systems Ltd., Panasonic Corporation, DENSO Corporation, Continental AG, ZF Friedrichshafen AG, Hyundai Mobis Co. Ltd., Toshiba Electronic Devices & Storage Corporation, Lear Corporation, Texas Instruments Incorporated, Nidec Motors and Actuators Inc., TE Connectivity Ltd., STMicroelectronics N.V., BorgWarner Inc., Infineon Technologies AG, NXP Semiconductors N.V., Renesas Electronics Corporation, Amphenol Corporation, Analog Devices Inc., ON Semiconductor Corporation, Microchip Technology Inc., Omron Corporation, Vishay Intertechnology Inc., Sanken Electric Co. Ltd., Diodes Incorporated, Melexis N.V., Magneti Marelli S.p.A., Pektron Group Limited, HGM Automotive Electronics Inc.

Asia-Pacific was the largest region in the automotive electronic controller market in 2024. The regions covered in the automotive electronic controller market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive electronic controller market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An electronic control unit (ECU), commonly known as an automotive electronic controller, is a microprocessor-based device responsible for overseeing and regulating diverse electrical and electronic systems within a vehicle. These systems encompass engine performance, safety features, and entertainment systems, and the ECU plays a pivotal role in enhancing the overall functionality, efficiency, and safety of the vehicle. Its operation is governed by embedded software.

The automotive electronic controllers category incorporates various product types, such as engine control units (ECUs), transmission control units (TCUs), body control modules (BCMs), electronic stability control (ESC) systems, electronic brake systems (EBS), among others. An engine control unit (ECU), constituting an embedded system in automotive electronics, serves the purpose of controlling one or more electrical systems or subsystems within a car or other motor vehicle. These ECUs find applications across a broad spectrum of vehicles, including light-duty vehicles, heavy commercial vehicles, construction and mining equipment, and agricultural tractors. Furthermore, they are utilized in diverse propulsion types, including battery electric vehicles (BEVs), hybrid vehicles, and internal combustion engine vehicles. Their applications span advanced driver assistance systems, safety systems, body control and comfort systems, infotainment and communication systems, and powertrain systems.

The automotive electronic controller market research report is one of a series of new reports that provides automotive electronic controller market statistics, including automotive electronic controller industry global market size, regional shares, competitors with a automotive electronic controller market share, detailed automotive electronic controller market segments, market trends and opportunities, and any further data you may need to thrive in the automotive electronic controller industry. This automotive electronic controller market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive electronic controller market consists of sales of airbag control modules (ACM), climate control modules, fuel injection control modules, ignition control modules, and adaptive cruise control modules. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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