App Test Automation Global Market Report 2024

The app test automation market size has grown exponentially in recent years. It will grow from $25.79 billion in 2023 to $31.29 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The growth observed during the historical period can be attributed to several factors, including the increased scaling of automation across the application life cycle (ASALC), the rapid expansion of mobile app development (RGIMAD), and the growing adoption of cloud computing (GACC).

The app test automation market size is expected to see exponential growth in the next few years. It will grow to $66.89 billion in 2028 at a compound annual growth rate (CAGR) of 20.9%. The anticipated growth in the forecast period is expected to be fueled by several factors, including the increasing demand for faster time-to-market (FTTM), the adoption of a shift-left testing approach (SLTA), the rising complexity of applications (ICA), and heightened user expectations for quality (UEQ). Major trends projected for this period include the transformation of quality assurance through AI-driven approaches (AIDQT), a focus on security and compliance (SAC), the proliferation of mobile test automation (MTA), and the management of test data (TDM).

The increasing adoption of cloud computing is poised to drive the growth of the app test automation market in the coming years. Cloud computing entails the provision of computing services, including storage, processing, and software, over the Internet, enabling users to access and utilize resources on-demand without the need for physical infrastructure. This adoption surge is fueled by cloud computing's capacity to offer scalability, cost efficiency, and accessibility, empowering businesses to streamline operations and accelerate innovation. Cloud computing facilitates app test automation by furnishing scalable and on-demand resources, facilitating efficient parallel testing, expediting execution, and enabling cost-effective test infrastructure management. For example, in December 2023, Eurostat, a UK-based intergovernmental organization, reported that 45.2% of EU enterprises procured cloud computing services, primarily for hosting email systems, storing electronic files, and other tasks. Purchases of cloud computing services by EU enterprises witnessed a 4.2% point increase in 2023 compared to 2021. Notably, 44% of traditional small businesses, 66% of small tech companies, and 74% of enterprises leverage cloud services. Hence, the growing adoption of cloud computing fuels the expansion of the app test automation market.

Key players in the app test automation market are innovating advanced solutions, such as software-testing AI technology, to meet the escalating demand for efficient and intelligent testing processes. This technology automates test case generation, execution, and analysis to bolster efficiency and accuracy. For instance, in April 2023, Sofy, a US-based software testing company, introduced SofySense, an advanced mobile app testing solution integrating artificial intelligence (AI) and no-code automation. SofySense enhances Sofy's existing platform by incorporating GPT-powered intelligent software-testing AI technology to support quality assurance (QA). With this cutting-edge solution, testers can concentrate on high-priority tasks, while the intelligent generative AI chatbot, Sofybot, delivers rapid and precise responses to specific testing inquiries.

In July 2023, Tricentis, a software testing company based in the United States, successfully acquired Waldo for an undisclosed sum. This strategic acquisition marks a significant advancement in Tricentis' mobile testing capabilities, introducing novel test automation features. These enhancements encompass the capacity to test native, hybrid, and web mobile applications utilizing virtual devices supporting both iOS simulators and Android emulators. Waldo, headquartered in the UK, is recognized for its provision of automated testing tools for mobile developers and its SaaS-based, no-code, zero-footprint mobile test automation platform.

Major companies operating in the app test automation market are Keysight Technologies Inc., Micro Focus International plc, Invensis Technologies Pvt. Ltd., iTechArt Group, Tricentis AG, Cigniti Technologies Limited, QASource LLC, ScienceSoft USA Corporation, Testlio Inc., QA Mentor Inc., Vention.io Inc., Sauce Labs Inc., A1QA LLC, Parasoft Corporation, QualityLogic Incorporated, SmartBear Software Inc., Ranorex GmbH (subsidiary of IDERA Inc.), ThinkSys Inc., BugRaptors, Testbytes, Testmatick Ltd., Qualitest Group, HikeQA Inc., QA Wolf LLC, iBeta Quality Assurance, Indium Software (India) Limited, Angler Technologies USA Inc., Mindful QA Inc., BugEspy LLC, Testrig Technologies Inc.

North America was the largest region in the app test automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app test automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the app test automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

App test automation involves the utilization of automated tools and scripts to methodically assess and validate the functionality, performance, and reliability of software applications. This approach streamlines the testing process, leading to improved software quality. It aims to enhance efficiency by minimizing manual testing efforts and ensuring swift and consistent validation of application behavior.

The primary testing types for app test automation include static testing, dynamic testing, end-to-end (E2E) testing, and application programming interface (API) testing. Static testing involves scrutinizing the code or software without execution, aiding in the identification of issues before they arise in the operational application, thereby enhancing software quality. Deployment options encompass both on-premises and cloud modes, catering to various organizational types such as small and medium enterprises and large enterprises. End-users span across industries including information technology and telecommunications, healthcare, transportation and logistics, retail, and banking, financial services, and insurance (BFSI).

The app test automation research report is one of a series of new reports that provides app test automation market statistics, including the app test automation industry's global market size, regional shares, competitors with an App test automation market share, detailed app test automation market segments, market trends and opportunities, and any further data you may need to thrive in the app test automation industry. This app test automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The app test automation market consists of revenues earned by entities by providing services such as automated testing, regression testing, performance testing and data-driven testing. The market value includes the value of related goods sold by the service provider or included within the service offering. The app test automation market also includes sales of web applications, mobile applications, desktop applications and database systems. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.