Surface Disinfectants Global Market Opportunities and Strategies to 2033

This report describes and explains the surface disinfectants market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global surface disinfectants market reached a value of nearly $4.85 billion in 2023, having grown at a compound annual growth rate (CAGR) of 9.3% since 2018. The market is expected to grow from $4.85 billion in 2023 to $7.55 billion in 2028 at a rate of 9.2%. The market is then expected to grow at a CAGR of 9.9% from 2028 and reach $12.13 billion in 2033.

Growth in the historic period resulted from the rising incidence of hospital-acquired infections, government initiatives promoting public health and hygiene, emerging markets growth and increasing disposable income. Factors that negatively affected growth in the historic period were environmental impact of disinfectants and volatility in raw material prices.

Going forward, the surge in e-commerce and retail sales, high adoption of disinfectants in various industries, increased population density and urbanization and growing demand for homecare products will drive the market. Factors that could hinder the growth of the surface disinfectants market in the future include strict regulations and compliance standards and geopolitical tensions.

The surface disinfectants market is segmented by form into wipes, liquids and spray. The liquid market was the largest segment of the surface disinfectants market segmented by form, accounting for 60.5% or $2.94 billion of the total in 2023. Going forward, the spray segment is expected to be the fastest growing segment in the surface disinfectants market segmented by form, at a CAGR of 10.8% during 2023-2028.

The surface disinfectants market is segmented by composition into alcohols, chlorine compounds, quaternary ammonium compounds, hydrogen peroxide, peracetic acid and other compositions. The alcohols market was the largest segment of the surface disinfectants market segmented by composition, accounting for 39.2% or $1.9 billion of the total in 2023. Going forward, the peracetic acid segment is expected to be the fastest growing segment in the surface disinfectants market segmented by composition, at a CAGR of 10.3% during 2023-2028.

The surface disinfectants market is segmented by end-user into healthcare, hospitality, food and beverage, residential and other end-users. The healthcare market was the largest segment of the surface disinfectants market segmented by end-user, accounting for 32.7% or $1.58 billion of the total in 2023. Going forward, the residential segment is expected to be the fastest growing segment in the surface disinfectants market segmented by end-user, at a CAGR of 10.9% during 2023-2028.

North America was the largest region in the surface disinfectants market, accounting for 31.2% or $1.51 billion of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the surface disinfectants market will be Asia-Pacific and South America, where growth will be at CAGRs of 11.4% and 10.7% respectively. These will be followed by Western Europe and Africa, where the markets are expected to grow at CAGRs of 10.6% and 10.2% respectively.

The global surface disinfectants market is highly concentrated, with a few large players operating in the market. The top ten competitors in the market made up to 63% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are launching the new products to consolidate their market positions across the globe, while others are distributing products. Reckitt Benckiser Group PLC was the largest competitor with a 20.6% share of the market, followed by The Procter & Gamble Company with 10.9%, Kimberly-Clark Corporation with 8.9%, 3M Company with 5.7%, The Clorox Company with 4.7%, Medline Industries, LP. with 3.6%, GOJO Industries, Inc. with 3.1%, Evonik Industries AG with 2.6%, Ecolab Inc. with 1.8% and SC Johnson Professional USA, Inc. with 1.1%.

The top opportunities in the surface disinfectants market segmented by form will arise in the liquid segment, which will gain $1.58 billion of global annual sales by 2028. The top opportunities in the surface disinfectants market segmented by composition will arise in the alcohols segment, which will gain $1.09 billion of global annual sales by 2028. The top opportunities in the surface disinfectants market segmented by end-user will arise in the healthcare segment, which will gain $896.5 million of global annual sales by 2028. The surface disinfectants market size will gain the most in USA at $498.8 million.

Market-trend-based strategies for the surface disinfectants market include focus on developing innovative disinfectant products, strategic collaborations and distribution agreements among market players, introduction of ecological and plant-based surface disinfectants and creation of disinfection wipes for mobile and electronic devices.

Player-adopted strategies in the surface disinfectants market include focus on enhancing business capabilities through the launch of new products.

To take advantage of the opportunities, the analyst recommends the surface disinfectants companies to focus on innovative product development, focus on eco-friendly solutions for sustainable growth, focus on device-specific disinfectant solutions for enhanced hygiene, focus on liquid and spray segments for optimal growth, focus on surface disinfectants based on peracetic acid and alcohols, expand in emerging markets, continue to focus on developed markets, focus on strategic collaborations and distribution agreements, provide competitively priced offerings, participate in trade shows and events, continue to use B2B promotions and focus on targeted end-user education for market penetration.