Digital Textile Printing Global Market Opportunities and Strategies to 2033

This report describes and explains the digital textile printing market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global digital textile printing market reached a value of nearly $2.78 billion in 2023, having grown at a compound annual growth rate (CAGR) of 9.77% since 2018. The market is expected to grow from $2.78 billion in 2023 to $5.15 billion in 2028 at a rate of 13.08%. The market is then expected to grow at a CAGR of 14.62% from 2028 and reach $10.19 billion in 2033.

Growth in the historic period resulted from the strong economic growth in emerging markets, increased internet penetration, increasing government initiatives and rise in disposable income. Factors that negatively affected growth in the historic period were high cost of digital textile printing machines.

Going forward, rising penetration of e-commerce, rising urbanization and increased customization demand and sustainability in textile production will drive the growth. Factor that could hinder the growth of the digital textile printing market in the future include counterfeit products.

Going forward, rising penetration of e-commerce, rising urbanization and increased customization demand and sustainability in textile production will drive the growth. Factor that could hinder the growth of the digital textile printing market in the future include counterfeit products.

The digital textile printing market is segmented by printing process into roll to roll and DTG (direct-to-garment). The roll to roll market was the largest segment of the digital textile printing market segmented by printing process, accounting for 64.2% or $1.78 billion of the total in 2023. Going forward, the DTG segment is expected to be the fastest growing segment in the digital textile printing market segmented by printing process, at a CAGR of 14.45% during 2023-2028.

The digital textile printing market is segmented by ink type into sublimation, pigment, reactive, acid and other ink types. The sublimation market was the largest segment of the digital textile printing market segmented by ink type, accounting for 49.6% or $1.38 billion of the total in 2023. Going forward, the sublimation segment is expected to be the fastest growing segment in the digital textile printing market segmented by ink type, at a CAGR of 14.77% during 2023-2028.

The digital textile printing market is segmented by application into clothing and apparel, home decor, soft signage and other applications. The clothing and apparel market was the largest segment of the digital textile printing market segmented by application, accounting for 55% or $1.53 billion of the total in 2023. Going forward, the clothing and apparel segment is expected to be the fastest growing segment in the digital textile printing market segmented by application, at a CAGR of 14.05% during 2023-2028.

The global digital textile printing market is concentrated, with a few large players operating in the market. The top ten competitors in the market made up 49% of the total market in 2022. Seiko Epson Corporation was the largest competitor with a 13% share of the market, followed by Konica Minolta, Inc. with 10.9%, Brother Industries, Ltd. with 7.2%, Kornit Digital Ltd. with 5.4%, Dover Corporation with 4.1%, Roland DG Corporation with 3.4%, Mimaki Engineering Co., Ltd with 2%, The M&R Companies with 1.6%, Colorjet Group with 0.9% and Durst Group with 0.4%.

The top opportunities in the digital textile printing market segmented by printing process will arise in the roll to roll segment, which will gain $1.4 billion of global annual sales by 2028. The top opportunities in the digital textile printing market segmented by ink type will arise in the sublimation segment, which will gain $1.36 billion of global annual sales by 2028. The top opportunities in the digital textile printing market segmented by application will arise in the clothing and apparel segment, which will gain $1.42 billion of global annual sales by 2028. The digital textile printing market size will gain the most in China at $636.04 million.

Market-trend-based strategies for the digital textile printing market include developments in UV gel technology to enhancing quality and efficiency, innovation in printheads for enhanced printing speed and quality, advancements in direct-to-garment (DTG) technology reshaping digital textile printing, launch of textile 3D printing technology for personalized and sensitive fashion manufacturing, focus on high-speed digital textile printers for efficient production.

Player-adopted strategies in the digital textile printing market include focuses on strategic partnerships and collaborations to better serve the industry and to strengthen their position, enhancing its business operations through launching new printing solutions.

To take advantage of the opportunities, the analyst recommends the digital textile printing companies to focus on innovating with UV gel technology, focus on advancing printhead technology for enhanced performance, focus on elevating garment customization with DTG (direct-to-garment) technology, focus on high-speed digital textile printers, focus on sublimation and reactive ink type segments, expand in emerging markets, continue to focus on developed markets, focus on distribution channel expansion, provide competitively priced offerings, participate in trade shows and events,continue to use B2B promotions, focus on strategic promotion initiatives and focus on clothing and apparel and soft signage segments.