Subscriber Data Management Global Market Report 2024

The subscriber data management market size has grown rapidly in recent years. It will grow from $6.65 billion in 2023 to $7.87 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The historical growth can be attributed to the expansion of the internet, the increasing availability of advanced telecom services, the demand for personalized services, the growth in mobile subscriptions, and the intensifying competition among telecom operators.

The subscriber data management market size is expected to see rapid growth in the next few years. It will grow to $15.15 billion in 2028 at a compound annual growth rate (CAGR) of 17.8%. The anticipated growth in the forecast period can be attributed to the dominance of cloud deployment, the growth of telecom network functions virtualization (NFV) software, increased ICT spending on new technologies, and the growing demand for smart TVs. Major trends in the forecast period include the continued dominance of cloud deployment, a shift towards implementing Industry 4 technologies, an emphasis on security and cost reduction, a growing demand for subscriber data management (SDM)-as-a-Service, and the adoption of federated identity management models.

The growing usage of internet services is expected to drive the subscriber data management market forward. Internet services, provided by telecommunications providers, have seen increased demand due to the rise in remote work and online education, contributing to digital transformation. Subscriber data management (SDM) plays a crucial role in efficiently managing user data within telecommunications networks, ensuring secure management of user information, personalized service delivery, and compliance with regulatory standards. For example, in February 2023, Meltwater reported that the total number of internet users in the UK reached 66.11 million, showing an increase of 224 thousand users (+0.3%) compared to the previous year. Consequently, the heightened usage of internet services is fueling the growth of the subscriber data management market.

Key players in the subscriber data management market are concentrating on developing innovative technologies such as MongoDB Atlas to improve their capabilities in deploying applications closer to real-time data sources. MongoDB Atlas is a solution that simplifies manual tasks and operates on diverse edge infrastructure, hosted and delivered over the internet. For instance, in September 2023, MongoDB Inc. introduced MongoDB Atlas for the Edge, enhancing its cloud database service by providing advanced data management capabilities. This solution enables organizations to run applications and manage data closer to its source, which is particularly advantageous in scenarios requiring real-time data processing and analysis, such as IoT deployments, remote locations with limited connectivity, or edge computing environments necessitating local data storage and processing capabilities.

In January 2024, TRGRP Inc., a US-based software company specializing in enterprise subscription management solutions, acquired Xpansion AG to enhance its position as a global leader in market data management solutions. By integrating Xpansion into its portfolio, TRG Screen aims to provide a more comprehensive suite of services to its clients, strengthening its offerings in market data management. Xpansion AG, a Germany-based software company, offers subscriber data management services, including tracking and reference data monitoring.

Major companies operating in the subscriber data management market are Huawei Technologies Co. Ltd., Accenture plc, International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, Telefonica SA, Hewlett Packard Enterprise Company, LM Ericsson, Nokia Corporation, NEC Corporation, ZTE Corporation, Telenor Group, Tech Mahindra Ltd., Juniper Networks, Amdocs Inc., Netcracker Technology Corp., Comverse Technology Inc, CSG International, Syniverse Technologies LLC, Acxiom, Comarch SA, Sumo Logic, Optiva Inc, Alepo Technologies Inc, Comptel Corporation.

North America was the largest region in the subscriber data management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the subscriber data management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the subscriber data management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Subscriber Data Management (SDM) encompasses the process of managing and organizing information pertaining to subscribers within a telecommunications network. This involves overseeing subscriber identities, profiles, preferences, authentication, and authorization data. SDM aids operators in adhering to regulatory requirements concerning user data management and privacy.

The primary types of solutions in subscriber data management include Subscriber Data Repository, Subscriber Policy Management, Subscriber Identity Management, and Subscriber Location and Device Information Management. Subscriber Data Repository (SDR) refers to a centralized location where telecommunications networks store and manage their users' data. It can be deployed across various network types, including mobile networks and fixed networks, and utilized in diverse applications such as Voice-over-Internet Protocol (VoIP), video-over-internet protocol (VoIP), and others.

The subscriber data management market research report is one of a series of new reports that provides subscriber data management market statistics, including subscriber data management industry global market size, regional shares, competitors with a subscriber data management market share, detailed subscriber data management market segments, market trends and opportunities, and any further data you may need to thrive in the subscriber data management industry. This subscriber data management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The subscriber data management market consists of revenues earned by entities by providing services such as authentication and authorization, profile management, billing and charging, subscriber analytics, network resource management and subscriber self-service portals. The market value includes the value of related goods sold by the service provider or included within the service offering. The subscriber data management market also includes sales of authentication services, profile management systems, charging systems, and integration interface tools and federated identity management systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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