The oryzanol market size is expected to see rapid growth in the next few years. It will grow to $5.56 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to growing demand for plant-based nutraceuticals, rising investments in functional ingredient research, expansion of preventive healthcare nutrition, increasing adoption in sports nutrition products, growing cosmetic industry demand for natural actives. Major trends in the forecast period include increasing use of oryzanol in functional foods, rising demand for antioxidant-rich supplements, growing adoption in cosmetic formulations, expansion of fortified food applications, enhanced focus on natural and plant-based ingredients.
The growing emphasis on health and wellness among consumers is expected to drive the growth of the oryzanol market in the coming years. Health and wellness focus refers to the increasing importance placed on maintaining and improving physical, mental, and emotional health. This shift is fueled by heightened awareness of the link between physical and mental well-being, prompting individuals to adopt holistic approaches through informed lifestyle choices such as dietary trends, mindfulness practices, and stress management. Oryzanol supports health and wellness by functioning as a natural antioxidant, reducing inflammation, and helping lower cholesterol levels. For instance, in November 2023, the Global Wellness Institute, a US-based nonprofit organization, reported that the wellness economy reached $5.6 trillion in 2022, a 27% increase since the pandemic, and is expected to grow to $8.5 trillion by 2027 at an annual rate of 8.6%. In 2022, North Americans spent an average of $5,108 per capita on wellness, compared to $1,596 in Europe. As a result, the increasing consumer focus on health and wellness is propelling the growth of the oryzanol market.
The rising prevalence of cardiovascular disease is expected to drive the growth of the oryzanol market in the coming years. Cardiovascular disease (CVD) encompasses a range of disorders affecting the heart and blood vessels, and its incidence is rising due to factors such as increasing obesity, smoking, and poor dietary habits. Oryzanol contributes to reducing the risk of cardiovascular diseases by lowering LDL (low-density lipoprotein) cholesterol, decreasing inflammation and oxidative stress in the arteries, and promoting better blood circulation. For example, in October 2024, the Centers for Disease Control and Prevention (CDC) reported that heart disease was responsible for 702,880 deaths in 2022, with one death occurring every 33 seconds due to CVD. Projections indicate that by 2030, CVD-related deaths may surpass 23 million globally. Consequently, the growing prevalence of cardiovascular disease is fueling the expansion of the oryzanol market.
Key players in the gamma oryzanol market are concentrating on product innovations, such as advanced formulations and various bioactive compounds and delivery methods, to maximize the nutritional benefits of this bioactive compound and align with the growing consumer focus on health and wellness. These innovations involve combining gamma oryzanol with other potent bioactive compounds, such as aged garlic extract and nano curcumin, to manage cholesterol levels and improve heart health, particularly in younger individuals experiencing increasing cardiovascular concerns. For example, in March 2024, Lee Health, a US-based non-profit public health system, introduced Lyphosterol, a soft gel capsule designed to support cardiovascular health. This product combines gamma oryzanol and aged garlic extract to help balance cholesterol and triglyceride levels, stabilize heart rhythms, and protect against free radical damage.
Major companies operating in the oryzanol market are Merck KGaA, Fujifilm Group, Huadong Medicine Co. Ltd., Jiangsu Hengrui Pharmaceuticals, Swanson Health Products, Oryza Oil and Fat Chemical Co., ChromaDex Inc., Sunrise New Energy, Organic Herb Inc., Shanghai Freemen LLC, Sure Chemicals Co. Ltd., Nutra Green Biotechnology, Tokyo Chemical Industry, NutriScience Innovations LLC, Kingherbs Limited, Ricela Health Foods Ltd., Kangcare Bioindustry Co., Honson Pharmatech Group, Puyer Group, Source Natural Foods & Herbal Supplements Limited, Wuxi Accobio Biotech Inc., Grupo Lala S.A.B, Henry Lamotte Oils, Shaanxi Pioneer Biotech Co. Ltd, Fengchen Group Co. Ltd., TSUNO Rice Fine Chemicals Co. Ltd., Xi’an Gaoyuan Bio-Chem Co. Ltd, Zheijang Delekang Food Co.
North America was the largest region in the oryzanol market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oryzanol market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the oryzanol market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The oryzanol market consists of sales of oryzanol supplements, oryzanol enriched foods, oryzanol creams and lotions, rice bran extract. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Oryzanol Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses oryzanol market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for oryzanol? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The oryzanol market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Pharmaceutical Grade; Food Grade2) By Source: Rice Bran Oil; Wheat Bran; Fruits and Vegetables
3) By End-Use: Pharmaceuticals; Cosmetics; Nutraceuticals; Sports Supplement; Animal Feed
Subsegments:
1) By Pharmaceutical Grade: Supplements; Skin Care Products; Therapeutic Applications2) By Food Grade: Functional Foods; Fortified Beverages; Nutritional Bars
Companies Mentioned: Merck KGaA; Fujifilm Group; Huadong Medicine Co. Ltd.; Jiangsu Hengrui Pharmaceuticals; Swanson Health Products; Oryza Oil and Fat Chemical Co.; ChromaDex Inc.; Sunrise New Energy; Organic Herb Inc.; Shanghai Freemen LLC; Sure Chemicals Co. Ltd.; Nutra Green Biotechnology; Tokyo Chemical Industry; NutriScience Innovations LLC; Kingherbs Limited; Ricela Health Foods Ltd.; Kangcare Bioindustry Co.; Honson Pharmatech Group; Puyer Group; Source Natural Foods & Herbal Supplements Limited; Wuxi Accobio Biotech Inc.; Grupo Lala S.a.B; Henry Lamotte Oils; Shaanxi Pioneer Biotech Co. Ltd; Fengchen Group Co. Ltd.; TSUNO Rice Fine Chemicals Co. Ltd.; Xi’an Gaoyuan Bio-Chem Co. Ltd; Zheijang Delekang Food Co.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Oryzanol market report include:- Merck KGaA
- Fujifilm Group
- Huadong Medicine Co. Ltd.
- Jiangsu Hengrui Pharmaceuticals
- Swanson Health Products
- Oryza Oil and Fat Chemical Co.
- ChromaDex Inc.
- Sunrise New Energy
- Organic Herb Inc.
- Shanghai Freemen LLC
- Sure Chemicals Co. Ltd.
- Nutra Green Biotechnology
- Tokyo Chemical Industry
- NutriScience Innovations LLC
- Kingherbs Limited
- Ricela Health Foods Ltd.
- Kangcare Bioindustry Co.
- Honson Pharmatech Group
- Puyer Group
- Source Natural Foods & Herbal Supplements Limited
- Wuxi Accobio Biotech Inc.
- Grupo Lala S.A.B
- Henry Lamotte Oils
- Shaanxi Pioneer Biotech Co. Ltd
- Fengchen Group Co. Ltd.
- TSUNO Rice Fine Chemicals Co. Ltd.
- Xi’an Gaoyuan Bio-Chem Co. Ltd
- Zheijang Delekang Food Co.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 3.58 Billion |
| Forecasted Market Value ( USD | $ 5.56 Billion |
| Compound Annual Growth Rate | 11.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 29 |


